Friday Factoids February 28, 2014

1. Source: SDL, 2014 … of consumers are more likely to provide personal information to a trusted brand.

2. … of shoppers are planning to spend their tax refund on a big purchase in 2014. Source: National Retail Federation, 2014

3. … of U.S. consumers are willing to switch brands after a negative experience. SourceNewVoiceMedia, 2014

4. … of Australian credit cardholders will never pay off their holiday shopping balances.

5. … of all mobile malware attacks target Android devices.

6. … of American adults access the Internet regularly.

7. … of consumers will submit a complaint after receiving poor service from a brand.

8. … of consumers consult friends and family before switching to a new brand. Source: Defy Media, 2014

9. … of mobile gamers account for HALF of all in-game spending.

10. … increase in online sales estimated for 2014.

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