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3 ways to earn customer trust
- 1. © 2011 Apptivo Inc. All rights reserved.
3 Ways to Earn Customer Trust
Posted on December 21, 2011 by Maggy
How are you earning your customers trust through social media? Here are three ideas to keep in
mind when trying to earn the trust of your customers.
Respond quickly to all Bad Comments
A “Thank you” can go a long way when you are acknowledging someone for writing a nice
comment or a review on one of your social media networks. Every business should respond to all
good and bad comments that have been written about them.
Manage an unlimited number of contacts for FREE using Apptivo’s Customers App
It is also important to make sure you know how your business wants to come off Professional?
Casual? Friendly? Each company is different and should respond according to its culture. What
better way to promote yourself than tell your loving customers to share the greatness of your
business with their friends?
- 2. © 2011 Apptivo Inc. All rights reserved.
Admit When You Screw Up, Then Leverage Your Mistake
As a company, we make mistakes at times, and when those times happen, it’s best to fix those
mistakes quickly and admit fault. But this could also be your chance, as a company, to shine and
fix things to make it right again. Having a high executive or someone high up in the company
respond back to such issues will reassure the customers that your business is taking the situation
seriously.
Remember to respond quickly because the longer you wait, the longer your customers will think
that you don’t care about them. As mentioned before, it’s about building a relationship and
emotional connection with your customers. Once you’ve already apologized for the issues at
hand, it is a chance for you to follow up with the customer.
Don’t Sell, Just Make it Easy and Compelling for Customers to Buy
Making the online shopping experience of your customers enjoyable and easy is the key to
successful e-commerce. Facebook has applications that allow businesses to sell their products
without ever having to leave Facebook. The flow of the sales process should be very simple and
easy to maneuver. A great mix of buying opportunities and engaging with a Facebook update can
be a powerful tool. Mix the two together and you have a perfect combination of selling and
sharing at the same time. Example being: A post on Facebook “What do you think is the most
common women’s shoe size? After you guess, click the link to find out the answer and enjoy
50% off on select shoes (link).”
Having said this, Facebook is not the only place to sell your products; you can also try on
Twitter. @JetBlueCheeps and @DellOutlet do a great job in selling their product and services
online and allowing their customers to share their experience. Twitter could be a great place to
sell out your inventory that could be deeply discounted and sold quickly.
Want to learn some more secrets to earning trust through social media, check out our eBook at
http://www.trustedbusiness.com/10-secrets-to-earning-trust-through-social-media/