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Sales and marketing 2.0 platform

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Sales and Marketing Insights Platform Paul Wilson
Sales and Marketing Ecosystem Clsoed loop Sales and Marketing From anonymous site traffic on www.company.com data continues through the Inbound and Automation platforms through to salesforce.com
Main Components of Lead Development Ongoing Development Conversion tools for New Visitors Campaigns to Source New Database Names Email delivery and tracking Lead Nurture Plan ,[object Object]
Uses all channels of approach
Leverages marketing assetsLanding Pages Targeted Banner Ads Social Media Presence ,[object Object],Email Outreach ,[object Object]
Integrated follow up
Behavioural scoring,[object Object]
Hubspot Overview How does your site stack up against the Competition? Compare Overall Website Grades for SEO effectiveness with the Competition ,[object Object]
Measure the improvements gained through brand/marketing investment,[object Object]
Monitor the completion for changes in tactic,[object Object]
In this measure the lower the score – the better (measure is the site’s rank vs others),[object Object]
Conversion % (right hand axis) demonstrates the effectiveness of calls to action
Direct Visit Traffic trending (non-search) measures marketing campaigns like banners,[object Object]
Leveraging Hubspot to create real SEO traction would create an ever increasing trendline
Overlay of conversion % indicates that some more dynamic calls to action are needed,[object Object]
Posts (flagged with #’s) impact subscribers
Measure of comments indicates the relevance of the Blog post content,[object Object]
Social Media monitoring provides support to execute an effective 2.0 Marketing Presence,[object Object]
Marketing Automation Platform Are you getting more names? Integrated Landing Pages ,[object Object]

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