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Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
Who am I ?




    Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
Demand driven
• Traditional view

                      • Need
        Demand        • Problem



                                  • Options
                     Research     • Solution



                                               • Develop
                                  Product      • Manuf

     Piet Verhoeve
Demand driven
• Co-creation / Co-design


        Demand
              Demand     Research   Product




                        Research


                       Co-Create
                                      Product

     Piet Verhoeve
Co-design session




    Piet Verhoeve
Co-creation
• Living lab approach
   – Validation of concepts
   – Include real users
   – Users can also advise design




     Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
Who is PRoF ?




    Piet Verhoeve
Where is PRoF ?




    Piet Verhoeve
PRoF on the web

              • www.prof-projects.com
              • www.facebook.com/profprojects
              • www.linkedin.com : PRoF group




    Piet Verhoeve
Is PRoF a living lab ?

        • NO
           – We don’t have real users living at PRoF
        • YES
           – We build very innovative
             & very life like environments
           – Involving all actors in an up front process
           – Using state of the art
             & soon to be released products
           – Used for early testing & concept validation



    Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
The PRoF timeline

2009




           • Started in March 2009 as a small group with a
             vision and a strong drive operating under
             stealth conditions




       Piet Verhoeve
The PRoF timeline

2009             2010
        Ideas



  Keywords



       Concept



   Build



        Launch




       Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF process

         Ideas



   Keywords



        Concept



     Build



        Launch


    Piet Verhoeve
The PRoF timeline

2009             2010                2011                 2012
        Ideas               Ideas                Ideas




  Keywords             Keywords             Keywords




       Concept             Concept              Concept




   Build                Build                Build




        Launch              Launch               Launch




     1.0                  2.0                   3.0
       Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
PRoF 1.0    (Patient Room of the Future)




    Piet Verhoeve
PRoF 2.0    (Personalized Residence of the Future)




    Piet Verhoeve
PRoF 3.0      (Private caRe of the Future)




     www.prof-projects.com
     www.facebook.com/profprojects
     www.linkedin.com : PRoF group


    Piet Verhoeve
The PRoF timeline

2009             2010                2011                 2012                2013
        Ideas               Ideas                Ideas               Ideas




  Keywords             Keywords             Keywords         Keywords




       Concept             Concept              Concept             Concept




   Build                Build                Build               Build




        Launch              Launch               Launch             Launch




     1.0                  2.0                   3.0                4.0
       Piet Verhoeve
Overview
•   Who am I ?
•   Demand driven approach
•   What is PRoF ?
•   How does PRoF work ?
•   Results of PRoF
•   Why does PRoF work ?




      Piet Verhoeve
Why does PRoF work ?




                       © Pixar



    Piet Verhoeve
Piet Verhoeve

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PRoF @ zorg voor de toekomst - cura-b

  • 2. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 3. Who am I ? Piet Verhoeve
  • 4. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 5. Demand driven • Traditional view • Need Demand • Problem • Options Research • Solution • Develop Product • Manuf Piet Verhoeve
  • 6. Demand driven • Co-creation / Co-design Demand Demand Research Product Research Co-Create Product Piet Verhoeve
  • 7. Co-design session Piet Verhoeve
  • 8. Co-creation • Living lab approach – Validation of concepts – Include real users – Users can also advise design Piet Verhoeve
  • 9. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 10. Who is PRoF ? Piet Verhoeve
  • 11. Where is PRoF ? Piet Verhoeve
  • 12. PRoF on the web • www.prof-projects.com • www.facebook.com/profprojects • www.linkedin.com : PRoF group Piet Verhoeve
  • 13. Is PRoF a living lab ? • NO – We don’t have real users living at PRoF • YES – We build very innovative & very life like environments – Involving all actors in an up front process – Using state of the art & soon to be released products – Used for early testing & concept validation Piet Verhoeve
  • 14. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 15. The PRoF timeline 2009 • Started in March 2009 as a small group with a vision and a strong drive operating under stealth conditions Piet Verhoeve
  • 16. The PRoF timeline 2009 2010 Ideas Keywords Concept Build Launch Piet Verhoeve
  • 17. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 18. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 19. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 20. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 21. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 22. The PRoF process Ideas Keywords Concept Build Launch Piet Verhoeve
  • 23. The PRoF timeline 2009 2010 2011 2012 Ideas Ideas Ideas Keywords Keywords Keywords Concept Concept Concept Build Build Build Launch Launch Launch 1.0 2.0 3.0 Piet Verhoeve
  • 24. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 25. PRoF 1.0 (Patient Room of the Future) Piet Verhoeve
  • 26. PRoF 2.0 (Personalized Residence of the Future) Piet Verhoeve
  • 27. PRoF 3.0 (Private caRe of the Future) www.prof-projects.com www.facebook.com/profprojects www.linkedin.com : PRoF group Piet Verhoeve
  • 28. The PRoF timeline 2009 2010 2011 2012 2013 Ideas Ideas Ideas Ideas Keywords Keywords Keywords Keywords Concept Concept Concept Concept Build Build Build Build Launch Launch Launch Launch 1.0 2.0 3.0 4.0 Piet Verhoeve
  • 29. Overview • Who am I ? • Demand driven approach • What is PRoF ? • How does PRoF work ? • Results of PRoF • Why does PRoF work ? Piet Verhoeve
  • 30. Why does PRoF work ? © Pixar Piet Verhoeve

Hinweis der Redaktion

  1. Schil 1: PRoF kernbedrijven (klein consortium)LedenTaken Actief betrokken bij het vormen van het conceptVormen marketing groepBouwen aan de kamer (investeerders)Financiering communicatie (800, 1800, 2800)MeerwaardeDVoetbalploeg bestuur (die de ploeg draagt)Schil 2: alle leden (groot consortium) -> DenktankLedenZorgactorenAcademische groepenTakenNemen deel aan de brainstormsVoetbalspelers Schil 3: PRoF-VIP leden (special interest group)Leden=bedrijven waar ze met velen op de markt zijn zonder een echt identificeerbare lead-spelerKrijgen info over prof voor het publiek wordt (op onze timing)Georganiseerd in SIG (themadagen)Parking voor concullega ledenRecrutering naar nieuwe ledenTakenCo-financiering (800, 1800, 2800)MeerwaardePRoF Label -> moet een afgeleide versie zijn (niet HET PRoF label)Informatie (we vertellen toch wat we willen)Meer dan algemeen publiek ?Vroeger dan algemeen publiek ?BezoekWe lVoetbal VIP seats