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future of tv
       Unboxed & Smarter


                       Pushkar Sane
                    Co-Founder & CEO
                  Convergination Ventures
                pushkar@convergination.com
                      @pushkarsane




Images in this presentation are courtesy to stock.xchng: www.sxc.hu, Flickr & other open source resources.
Solve real-life problems by
leveraging CONVERGENCE & stretching IMAGINATION



    KNOWLEDGE. INCUBATION. CONSULTING.
Filters for the Future
         Content



        Technology




         People
People

Insight into how Smart People
    took TV out of the Box
Digital is the New Religion.
       And I’m GOD.
Cartoon by Andy Davey (The Sun)




Mobile
Fidelity
Driven by Circle of Influence

                     1
                   1% influencers




                     9
                   9% circulators




                     90
                   90% receivers
Say NO to Advertising




Creative Common License: Photostream of sepultura on Flickr
Open to Constant Migration
Sharing is not Stealing

                      Creative Common License: Photostream of Mktp on Flickr
Technology

Insight into how Technology will
    further enable Unboxing
Dangerously Disruptive
              Creative Common License: Photostream of schmilblick on Flickr
Always Beta & Always ON
Devices          Servers




Fat Servers & Thin Devices
Every Surface will be a Screen




And it will be driven by touch
Enabling Decisions based on Real Time Networks
Every Technology starts Small.
Scale comes when people embrace it.




                     Creative Common License: Photostream of freefotouk on Flickr
Content

How Content organizations need
  to embrace the new reality
Tangled   &   Cluttered
Short Form   &   On-the-Go
Enemy          &        Friend
 Because Pirates seldom go after
    useless & boring content.
Fast   &   Fluid
One Time   vs   Life Time
Loyalty   vs   Novelty
In summary


                         Smart People are
                         pushing TV out of
                             the Box.


   Technology is
enabling people to               Content
challenge & disrupt         organizations can
  current Models.           either embrace or
                                evaporate.
Thank You!
                         I’m just a click away.
                                     Pushkar Sane
                           Convergination Ventures
                               @pushkarsane
                         pushkar@convergination.com




               KNOWLEDGE. INCUBATION. CONSULTING.
Images in this presentation are courtesy to stock.xchng: www.sxc.hu, Flickr & other open source resources.

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