This infographic from Purple Square, highlights and puts into context, the key concepts that are fundamental to using Unica Interact, to target inbound channel visitors with targeted and personalised marketing messages.

1. runtime
servers
Unica Interact Concepts
© 2020 Purple Square Consulting Ltd
This infographic highlights and puts into context, the key
concepts that are fundamental to using Unica Interact to target
inbound channel visitors with targeted and personalised
marketing messages.
For a detailed review of your requirements, why not get in touch
today? Email us at info@purplesquareconsulting.com
triggered
messages
push messaging
email
sms
touchpoints
mobile
app
call
centre
posatmweb
message
connector
design environment
runtime environment
smart
segments
session
sinteractive
flowcharts
interactive
channels
zones
interaction points
[event patterns]
events
[constraints]
[self-learning model]
offers
campaigns
interaction
strategy
deploy
marketers score
api
runtime sessions
batch
flowcharts
blacklist
whitelist
contact
history
response
history
contact
history
response
history
learning profile