The PDF contains a representative sample of collaterals Purple Mango has delivered for the Automobile Sector.

2. audi india

3. audi india
This Audi A4 tactical advertisement was created for Audi India that was rolled out across all dealerships
in country.
advertisement

4. audi india
This Service Campaign was created for Audi India to highlight the different services offered under
Audi CarLife – a comprehensive package to ensure a worry free ownership experience. The Service
Campaign was rolled out across all the dealerships in the country.
advertisement

5. audi india
This invite was sent out by Audi India across dealerships to select patrons, to experience the new
Audi A4 at the Buddh International Circuit.
invite

6. print

7. print
The poster was to motivate employees to increase Audi A6 sales. An employee who could sell three
Audi A6 models per month would win a trip to Audi, Germany.
poster

8. print
n.
he race is o
to prove
Gear up. T
a chance for us
ess. Here’s
of our busin
in all areas
excellence
tted to pre
cision and for the gold.
are commi r up to go
So let’s gea
At Audi, we best in the country.
the
why we’re
ber 2010.
Audit, Novem
Audi India
These posters were to motivate employees for the November 2010 Audi India audit. One option relates
to the cohesive working of the four rings, the other shows the importance of team work.
poster

9. print
This invite was custom-made for the launch of the Audi R8 in Chennai & Mangalore.
invite & backdrop

10. print
These standees were designed to promote the Audi A6 in Chennai and Bengaluru.
standees

11. print
This card was designed to be placed in the demo cars as a part of the Demo Car Sales Program.
demo sales card

12. print
The above are print and e-mail invites for Vir Das’ stand-up comedy night in Bengaluru to allow Audi
owners to interact with each other and build a post-sales relationship.
invite

13. print
Audi Chennai in association with the British Council featured ‘Trio AAB’, who performed at the showroom
for an event in which Audi was the primary sponsor. The entire communication kit right from the invite,
e-mailer, advertisement, backdrop was designed for the event.
collaterals

14. print
The above exclusive two-pager was designed, executed and produced (content & design) as a part of
the Audi A7 launch held at Chennai.
marketing specials

15. print
These contact cards were designed for customers who visit the showroom after office hours.
contact cards

16. print
This was a quiz that was sent out to various Audi owners, offering them a chance to win tickets to the
IPL final held in Chennai.
exclusive
demonstator card

17. print
This gift vocuher was given out at an event where the winners were given a discount.
gift voucher

18. print
This map was created exclusively for Audi Bengaluru to be used in their various communication
collaterals.
map

19. print
This map was created exclusively for Audi Chennai to be used in their various communication
collaterals.
map

20. print
The Audi Exclusive Sunday Brunch
Luxury is more than just the car
Dear Audi Patron,
Audi Chennai cordially invites you & your family to the Audi Exclusive Sunday Brunch.
Join us and an elite group of Audi enthusiasts at 12 noon on 16th October, 2011
at 601, The Park.
We look forward to personally welcoming you.
Warm Regards,
K. Subramanian S. Venkatesh
Chief Executive Officer Senior General Manager
Audi Chennai Audi Chennai
This invite was created for the Audi Exclusive Sunday Brunch as a part of the Customers Rewards
Program where existing Audi owners were called over for a brunch by the Audi team. The premise
behind the event being that the relationship with your customer does not end with just buying the car.
invite

21. digital
The above thank you e-mailer was sent for customers who attended the Audi Exclusive Sunday
Brunch.
thank you e-mailer

22. print
Encouraging your employees is a vital part of any business. The above appreciation certificate was
given out to Mr. Pravin of Audi Chennai for selling 100 Audi cars.
appreciation
certificate

23. print
The above appreciation certificate was given out to Mr. Ravi of Audi Chennai, for doubling up as an after-
sales manager & Mr. Suresh of Audi Chennai, who brought down electricity consumption substantially.
appreciation
certificates

24. print
The above appreciation certificate was given to employees for performance in the first quarter (2012)
appreciation
certificates

25. print
The Star-of-the-moment award was given to select employees who performed beyond the call of duty.
appreciation
certificates

26. print
This certificate was given to employees applauding their consistent performance.
appreciation
certificates

27. print
The above appreciation certificate was to given employees for being part of Audi for 5 years.
appreciation
certificates

28. print
Audi Aces was given to the sales and after sales team to appreciate their exemplary performance.
appreciation
certificates

29. print
The above invite was created as a part of the Customer Rewards Program where select customers were
given the opportunity to stay at an exclusive resort at Kabini, Karnataka. The premise being; rewarding
customers who encouraged their friends to buy Audi cars.
invite

30. print
This map was kept as an insert in the Kabini invite to help customer to locate the resort. This is a
value-add making the whole experience a complete one for the customers.
special insert

31. print
How to get there?
Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 km
from Bengaluru by road, via Mysore.
Best way to reach Orange County, Kabini from Chennai:
Route 1 :
Flight from Chennai to Mysore.
Kingfisher flight number IT – 2404, leaving Chennai at 10.35 am &
reaching Mysore at 12.45 pm.
How to get there?
Cab from Mysore to Orange County, Kabini; approximately 90 km.
Orange County, Kabini is located near Bheeramballi Village, at a distance of 245 km
For cab bookings, kindly contact,
from Bengaluru by road, via Mysore.
Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 10,000 for 3 days.
Best way to reach Orange County, Kabini from Bengaluru:
Route 2 :
By road from Chennai to Bengaluru; overnight stay at Bengaluru. Route 1 :
For hotel reservations at Bengaluru, kindly contact, Flight from Bengaluru to Mysore.
ITC Gardenia – Kunal: + 91 98860 02504, 080-22119898. Kingfisher flight number IT – 2404, leaving Bengaluru at 12.00 pm &
Depart early morning to Mysore; reaching Mysore at 12.45 pm.
lunch at Mysore and reach Kabini same day before sun down.
Cab from Mysore to Orange County, Kabini; approximately 90 km.
For cab bookings, kindly contact,
To have your Audi checked before your road trip to Kabini, feel free to contact: Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 9250 for 3 days.
Audi Chennai:
Ms. Svetha: + 91 96000 95980, 044-4390 7450 Route 2 :
By road. Depart early morning from Bengaluru to Mysore; lunch at
Mysore and reach Kabini same day before sun down.
If you do not wish to drive, you could take a cab directly from
Resort Address:
Bengaluru to Kabini.
Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk,
For cab bookings, kindly contact,
Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100
Crimson Holiday – Ms. Sushmita: + 91 97402 20340.
Approximate charges Rs. 10,000 for 3 days.
To have your Audi checked before your road trip to Kabini, feel free to contact:
Audi Bengaluru:
Ms. Sheetal: + 91 96323 11115, 080-6560 2168
Resort Address:
Orange County, Kabini, Bheeramballi Village and Post, H.D. Kote Taluk,
Mysore District – 571 116, Karnataka, India. Ph: +91 (0) 8228 269 100
This is yet another value-add that was given out as a part of the Kabini invite to help customers from
Bengaluru & Chennai to help them choose the best way to get to Kabini resort.
special insert

32. print
Audi Coimbatore in order to attract prospects placed the Audi branded drop boxes at five star hotels
encouraging people to drop their visiting cards and get a chance to test drive Audi cars.
drop box

33. print
Discover Audi in more ways than one
Drop in your business cards and gain the opportunity
to win Audi branded merchandise
This tent card was designed to encourage people to drop in their business cards to win Audi branded
merchandise.
tent card

34. events

35. events
Audi in assocation with Ritz magazine organised the Audi Ritz Icon Awards 2011 to honour achievers
across various fields. The above logo was created capturing both the brand personalities. The next few
pages contain the entire event collaterals created exclusively for the event.
logo

36. events
ICON
AWARDS 2011
As the sun goes down on September 25, 2011, the swish set of Chennai will gather in their
fashionable best to applaud some of our greatest achievers. Individuals and brands that have
transformed lives through their foresight, vision and efforts. The third edition of the coveted
Audi RITZ Icon Awards will honour these individuals and businesses in a scintillating display of
celebration, accomplishment and revelry.
Special performance by Ashwin Matthew | Natasha Pinto | Alok Mervin
www.purplemango.co.in
ENTRY BY INVITATION ONLY
advertisement

37. events
tent cards &
standees

38. events
backdrop

39. events
A L Vijay South India's Most Preferred Uber Anjali Srinivasan Benny Dayal Kutti Revathi N Ramachandran & V Anamika Vikram
Fashion Designer, Anamika Khanna
Navin Iyer Saikrishna S T Omar Sait Best Affordable Multi Designer
Prêt Store, Evolv
ICON
AWARDS 2011
Best Rooftop Resto-bar, Best Southern Cuisine, Raintree, Best Mediterranean Cuisine, Best Oriental Cuisine, Stix,
Above Sea Level, Raintree Hotel Vivanta by Taj Connemara Azulia, GRT Grand The Hyatt Regency, Chennai
It rained stars at The Audi RITZ Icon Awards 2011 on 25th September
at The Hilton, Chennai. A truly talent-studded event, it marked a
confluence of north and south, glamour and grit, as well as hard work
and confidence. The swish set of Chennai gathered in their fashionable
best to applaud every winner. In its third edition, the Audi RITZ Icon
Awards has emerged as the grandest recognition platform for
successful individuals and brands.
Rhapsody for the Best Italian Vasco’s for the Best Multi Cuisine The Great Kebab Factory - Most
Cuisine & Best Sunday Brunch, Restaurant & The Most Promising The Awards are instituted by RITZ, South India's Premier Uber Lifestyle Innovative Cuisine & The Wharf - Best Most Relaxing Dining Experience,
Courtyard by Marriott Debutant in Hospitality, Hilton Chennai Sunday Brunch, The Radisson BLU, GRT Asiana Hotel
Magazine.
Enduring Cross-cultural Landmark, Aruna R Krishnan, Editor and Publisher, RITZ Magazine, Best Affordable Leather Shri K Balachander Most Coveted International
DakshinaChitra with Suhasini Mani Ratnam Accessories, Hidesign Luxury Retailer, Burberry
post-event
advertisement

40. events
invite e-mailer

41. events
This poster and backdrop was designed for an apartment display to attract prospects to experience the
brand at their doorstep.
backdrop &
posters

42. events
These standees were a part of the same event to draw attention to the cars displayed.
standee

43. events
Test drive your favourite Audi
Venue: Prestige Ozone | Date: 12th August, 2012 | Time: 10am-7pm
Audi Bengaluru: 0-99808 77788, 080-2852 1548 | Beratana Agrahara, Hosur Main Road,
Electronic City P.O, Bengaluru - 560 100 | Email: info@audibangalore.in
This poster and backdrop was designed for an apartment display especially showcasing the Q range.
backdrop &
posters

44. events
Begin your ultimate journey
of luxury here
Presenting an exclusive opportunity for Madras Boat Club members to discover
the Audi legacy. Experience a truly advanced state of mind with the Audi A8, or
indulge your inner celebrity with the Audi Q7. Come witness a turning point in luxury
and get a chance to test drive.
With Audi, it's more than just the car.
Date: Sunday, 15 July, 2012
Time: 10 am – 6 pm
Audi Chennai: 0-96000 95024, 044-3242 8698 | No.531, Anna Salai, Nandanam, Chennai – 600035.
Email: info@audichennai.in | For corporate sales enquiries call: 0-98409 12004
This poster was designed exclusively for members of the Madras Boat Club inviting them to participate
in the Audi car display.
poster

45. events
This invite was designed to invite members of an elite club in Coimbatore for an exclusive display and
test drive of Audi cars.
invite

46. events
These standees were designed for the club display to attract customers.
standee

47. digital

48. digital
This e-mail greeting was designed for the New Year, 2011.
e-mailer

49. digital
This e-mail greeting was designed for the New Year, 2012.
e-mailer

50. digital
This e-mail greeting was designed for Diwali, 2010.
e-mailer

51. digital
This e-mail greeting was designed for Diwali 2011.
e-mailer

52. digital
Audi showcased some of its models at a board meeting at RCC Platinum (Rajasthan Royal Club
Platinum), Bengaluru. This e-mailer was sent to members who were a part of the event encouraging
them to test drive Audi cars. This is to promote the Audi Exclusive Demonstrator Program.
e-mailer

53. digital
This landing page was designed for the Audi Exclusive Demonstrator Program. It allows online registration
for test drives to increase convenience.
landing page

54. digital
The RS 5 is one of Audi’s flagship model. This e-mailer was designed as a part of the offcial launch in
encouraging customers to test drive the RS 5.
e-mailer

55. digital
This e-mailer was designed as a part of the Audi Chauffeur Training Program. The objective was to train
drivers on how to handle their respective Audi cars.
training e-mailer

56. digital
This is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tips
to be used during the monsoon period. There is a hotline number provided to ensure spot-on help.
monsoon e-mailer

57. digital
This is an e-mailer sent to Audi owners to inform them of the relevant safety measures and driving tips
to be used during the monsoon period. There is a hotline number provided to ensure spot-on help.
monsoon e-mailer

58. digital
This monsoon emalier is sent out every year to customers encouraging them take free service and
prepare their vehicle for the monsoon.
e-mailer

59. digital
The above digital cards were sent out on Audi owners’ birthdays and anniversaries that will help in
nurturing a post-sales realtioship with the customer.
digital cards

60. digital
The above digital cards were designed recently to be sent out on Audi owners’ birthdays and anniversaries
that will help in nurturing a post-sale realtioship with the customer.
digital cards

61. digital
The above Audi A4 e-mailer was sent out to promote the low-interest limited period offer.
e-mailer

62. digital
The above Audi A4 e-mailer was sent out to promote the 0% interest limited period offer.
e-mailer

63. digital
The above e-mailers were created for promoting the Audi A6 & the Audi R8.
e-mailer

64. digital
The above e-mailer was created for the Audi A7 launch.
e-mailer

65. digital
The above e-mailer was sent out by the CEO of Audi Chennai to all the women in his team for an
exclusive team lunch.
digital cards

66. digital
The above e-mailer was created for promoting the Audi A8 that is one of the brands flagship models.
e-mailer

67. digital
The above e-mailer was created as part of the Q-Campaign to promote the low EMI offer on the Audi
Q5 & Audi Q7.
e-mailer

68. digital
The above e-mailer was created for the launch of the Audi RS 5 that is one of the brands flagship
models.
e-mailer

69. digital
This e-mailer was created when the Audi R8 Spyder & the Audi RS 5 won the TopGear automobile
awards in 2011.
e-mailer

70. digital
This e-mailer was created to inform upcountry markets about the launch and presence of Audi
Coimbatore.
e-mailer

71. digital
This e-mailer was created targetting Audi owners in and around Coimbatore encouraging them to use
the Audi Coimbatore service facilities.
e-mailer

72. digital
This emailer was designed to give Audi owners a chance to participate in the Audi Sportscar experience.
e-mailer

73. digital
This e-mailer was designed to inform prospective customers about the new Audi A4, giving them a
chance to experience the Audi life by exchanging their old car.
e-mailer

74. outdoor

75. outdoor
These hoardings were designed and displayed on major highways across Tamil Nadu & Karnataka.
hoardings

76. outdoor
Audi A6 Showroom Banner
2460 mm 2460 mm 2460 mm 2460 mm 2460 mm
2532 mm
2532 mm
Top
3468 mm
3468 mm
Bottom
2460 mm 2460 mm 2460 mm 2460 mm 2460 mm
This Audi A6 banner was pasted on the Audi Chennai showroom window as a part of promotional
activities during the Audi A6 launch.
showroom
window banner

77. outdoor
This was designed for the window panel in the showroom during the launch of the Audi Q3
showroom
window banner

78. adaptations
Advertisements are a major marketing activity at Audi. This section will take you through the several
adaptations done for various publications over the last one year.

79. adaptations

80. adaptations

81. adaptations

82. adaptations

83. adaptations

84. adaptations

85. adaptations

86. adaptations

87. adaptations

88. adaptations

89. adaptations
A6
The all-new lightweight Audi A6.
The best of business luxury.
The all-new Audi A6 creates a class of its own; the class of business luxury. It’s equipped with quattro® – our
revolutionary permanent all-wheel drive – and the dynamic TDI and FSI engines. Along with features like the
intuitive MMI touch, lightweight aluminium hybrid construction and all-LED headlights, the new Audi A6
merges practicality with indulgence as you travel, be it to the boardroom, golf course or the private tarmac.
www.audi-a6.in facebook.com/audiindia | Trade-in Services Available
Audi Bengaluru: 0-99808 77788, 080-2852 1547 | Beratana Agrahara, Hosur Main Road,
Electronic City P.O, Bengaluru - 560 100 | Email: info@audibangalore.in
This Audi A6 advertisemnt layout was created by Purple Mango and successfully published in various
media publications to promote the new Audi A6 that was launched last year.
Invite

90. adaptations
classifieds

91. profile

92. profile
about:
Purple Mango is an India based creative company offering Branding, Advertising and
Marketing communication Services for Business & Entertainment houses across the world.
Our sole objective is to be exceptional creative partners. We do this by working effectively
to deliver solutions that bring tangible business benefits and build long term business
value. In other words, solutions that are about maximizing business performance.
our approach:
The cornerstone of our approach is a commitment to listen. Rather than approaching you
with preconceived, pre-packaged solutions, we invest time in understanding your particular
challenges and goals. Leaning on our vast experience, we then adapt our methodology
just for you. Because you always come first, everyone in the organisation is accessible to
you whenever you need us.
our offerings:
Purple Mango provides a seamless integration of analytical, creative and operational skills.
We create a tailor-made program for each brand and marketing communications project
drawing on the following areas of expertise:
a. branding, advertising and marketing communication
At Purple Mango we are passionate about building great brands. The power and substance
of Purple Mango’s communication solutions come from our years of experience, intuition
and insight combined with the research and development process that we undertake
before a pen ever touches paper.
We strongly believe strategy is the birthplace of big ideas. And big ideas help you connect
with the diverse audiences who can make or break your business.
branding: brand name, brand image & positioning, corporate identity, brand
manual, rebranding
marketing collaterals: advertisement, print collateral, television commercial,
merchandising, point of sale, package design, event collateral, corporate AV,
radio spot
digital marketing: website, web banners, e-mailers, search engine optimization,
social media marketing, games, mobile content

93. profile
b. brand asset management
Our Brand Asset Management solution allows marketing departments to capture, store,
retrieve, and manage digital content. Thereby allowing them to maximize investments and
leverage technology to improve brand effectiveness, brand consistency, and return on
marketing investments.
To enable our clients to effectively manage their digital brand assets, Purple Mango
has partnered with leading organizations to offer world class brand asset management
solutions. Easy to use and fast to implement, our brand asset management solutions
will be of huge help to brand-driven global companies who understand the full value of
their digital assets - enabling faster production and distribution of marketing materials and
ensuring global brand consistency.
c. creative outsourcing
The abundance of creative talent, highly educated specialists, understanding of western
culture and low cost make India ideal for creative outsourcing. Our creative outsourcing
solutions are geared for organizations looking to leverage on international competencies.
In addition, Purple Mango can act as a creative sharing partner for advertising & digital
agencies, media & production houses to bring in significant cost savings to their operational
expenditure and client’s marketing expenditure, thereby increasing their work volumes,
competitiveness and profit margins.
print • image editing
• corporate identity design - racing, clipping paths and masking
t
• brand management program - image clean-up
- campaign management - mage re-touching, enhancement
i
- brand compliance execution and manipulation
• marketing collaterals
• exhibit design premedia services
• packaging design • color management
• retail environment design • print ready files
• magazine/periodicals design • preflight
multimedia interactive services presentation services
• website design development • word document
• static web ads • powerpoint document
• animated GIF ads • excel document
• flash ads
• HTML e mailers writing services
• flash presentations • copy writing
• usiness writing-case studies,
b
ad production services communication, management, cultural
• newspaper ad production issues
• magazine ads • journalistic writing – news, social, travel
• yellow page ad production • magazine articles
• static / flash / gif ads • mewsletters
• book reviews and summaries
graphic production support • white paper research and writing
• standardisation of artworks • echnical writing – software and training
t
• artwork adaptation manuals, guides, quick start tutorials
• artwork amends • product descriptions / reviews
• template driven artworks • editing
• logo recreation • proofreading

94. profile
management team
agastalin koil bose - managing director
Sixteen years of experience in advertising and three plus years in creative offshoring.
Extensive knowledge of branding and communication. Deep understanding of
conventional and new media vehicles. Handled a wide array of clients like Standard
Chartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regional
tamil channel of Star group) and Utopia Inc (USA) during his stint in advertising. Held
management positions in Williams Lea and Express KCS before starting Purple Mango
Creative Solutions. Worked on accounts such as Pfizer, AXA, BAC, HBoS, RSA in
Williams Lea. Was instrumental in strengthening the Williams Lea creative offshore team
and growing the delivery team from 6 to 50 in two years. A strong believer in building
mutually beneficial partnership with clients and establishing the right processes to
deliver quality work on time.
karthik jeganathan - director, account planning
Over five years of experience in marketing communications and online marketing
having handled multiple clients in industries such as hospitality, healthcare, education,
FMCG, KPO and publishing. Solely responsible for the delivery of marcom projects for
clients such as Saint Gobain, Caterpillar, MIOT Hospitals and Maveric Systems. Prior to
starting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketing
of two eBay stores and served as a consultant to a UK based creative agency. Skilled
in managing teams, planning and project delivery.
lalitha bhagavathy - director, opportunity management client engagement
Seven plus years of experience in advertising and creative offshoring. Hands on
experience in Advertising, Direct Marketing, Brand Promotion, Brand Activation.
Managed various project delivery teams for clients such as Aviva, AXA and BAC in
Williams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions,
Lalitha was responsible for handling integrated marketing communication programs for
clients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individual
with well-rounded ATL BTL experience, skilled in managing teams directing and
motivating them towards achieving individual business goals.