YouTube ranks first when it comes to the most effective paid advertising tactics. According to a 2014 study, YouTube is the most successful when it comes to helping businesses launch new products and informing consumers regarding their buying decisions.

1. Youtube:
The Most Effective Social
Advertising Platform
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2. YouTube ranks first when
it comes to the most
effective paid advertising
tactics. According to a
2014 study, YouTube is
the most successful when
it comes to helping
businesses launch new
products and informing
consumers regarding their
buying decisions.
The Study
The study examined information gathered from 500 million clicks and 15
million conversions generated in the first quarter of 2014. The researchers
used attribution technologies to monitor buying transactions made on
various social platforms. Using this methodology, the team was able to
identify which networks made the most impact on online sales. More
importantly, they were able to determine at which stage of purchase the
social platform influenced the consumer.
YouTube ranks first when
it comes to the most
effective paid advertising
tactics. According to a
2014 study, YouTube is
the most successful
when it comes to helping
businesses launch new
products and informing
consumers regarding
their buying decisions.
The Study
The study examined information gathered from 500 million clicks and 15
million conversions generated in the first quarter of 2014. The
researchers used attribution technologies to monitor buying transactions
made on various social platforms. Using this methodology, the team was
able to identify which networks made the most impact on online sales.
More importantly, they were able to determine at which stage of
purchase the social platform influenced the consumer.

3. The Edge of YouTube
The researchers proposed many reasons behind the strong effectiveness of
YouTube in social advertising. The first reason is its vast amount of searches
and favorable placement on Google’s results. Both of these result in more
traffic. The second reason is YouTube’s content is “rich, descriptive and
usually helpful.”
When people think about buying a new product they are not too familiar
with, the tendency is to go for visual content. YouTube’s nature of content is
easy to comprehend, which is a factor in making informed buying decisions.
Stages of Online Purchase
The researchers identified different
stages in online buying where social
platforms make an impact. The first
stage is presenting the product.
Social media plays an important role
in exposing brands and making
consumers informed about the goods.
The Edge of YouTube
The researchers proposed many reasons behind the strong
effectiveness of YouTube in social advertising. The first reason is its
vast amount of searches and favorable placement on Google’s
results. Both of these result in more traffic. The second reason is
YouTube’s content is “rich, descriptive and usually helpful.”
When people think about buying a new product they are not too
familiar with, the tendency is to go for visual content. YouTube’s
nature of content is easy to comprehend, which is a factor in making
informed buying decisions.
Stages of Online Purchase
The researchers identified
different stages in online buying
where social platforms make an
impact. The first stage is
presenting the product. Social
media plays an important role in
exposing brands and making
consumers informed about the
goods.

4. The next stage is product exposure
through re-targeting ads. Such
marketing tactics aim to prompt
consumers to go back to the
product they were initially curious
about.
The last stage involves the
consumers searching for the goods
introduced to them in the first
stage or presented to them in re-
targeting ads in the second stage.
Once online users get to this
particular stage, it means they
have reached the point of buying.
It is not necessary, though, that buying take place only in the last stage. In
some cases, consumers make the purchasing decision right at the first stage
or once they are re-exposed to the product through ads.
The research suggested that YouTube makes the strongest impact in the
first and last stage. It is successful in introducing the product and compelling
online users to get to know more about it through web search.
The next stage is product
exposure through re-
targeting ads. Such
marketing tactics aim to
prompt consumers to go back
to the product they were
initially curious about.
The last stage involves the
consumers searching for the
goods introduced to them in
the first stage or presented to
them in re-targeting ads in
the second stage. Once online
users get to this particular
stage, it means they have
reached the point of buying.
It is not necessary, though, that buying take place only in the last
stage. In some cases, consumers make the purchasing decision right at
the first stage or once they are re-exposed to the product through ads.
The research suggested that YouTube makes the strongest impact in
the first and last stage. It is successful in introducing the product and
compelling online users to get to know more about it through web
search.

5. RESOURCES:
http://www.purpleclick.com/
https://support.google.com/adwords/answer/2375425?hl=en
http://www.entrepreneur.com/article/228471
Facebook ranked as the second most effective, followed by Google,
Pinterest, LinkedIn and Tumblr. Twitter is the least effective social
advertising platform.
This 2014 study shows just how influential YouTube as a social
advertising channel. Businesses should rethink their marketing
strategies and plan the listed platforms into their campaigns.
RESOURCES:
http://www.purpleclick.com/
https://support.google.com/adwords/answer/2375425?hl=en
http://www.entrepreneur.com/article/228471