2. THE SUPPLEMENTARY DIET
A dietary supplement is a preparation intended to supplement the diet
and provide nutrients that may be missing or may not be consumed in
sufficient quantities in a person’s diet.

3. A DIETARY SUPPLEMENT LABEL
GENERAL INFORMATION
SUPPLEMENTARY FACTS PANEL
OTHER INGREDENTS

4. P
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T
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L
A
N
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L
Y
S
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S

5. POLITICAL
The current government is headed by
Prime Minister Yingluck Shinawatra of the Pheu Thai Party
POLICY:
1. Physical Health
2. Mental Health
3. Intellectual Health
INTELLECUTAL HEALTH COVERAGE:
-Allows Thai citizens to be covered & insured
-Supports R&D investment of both public and private
- Focuses on bringing Thai ways up to international brand

6. ECONOMIC
Since Thailand’s economic crisis in 1997, many
industries were in downturn,
companies were bankrupt. However, it had
a positive impact on supplementary drug
industry which had a market growth at 5 to 10%.

7. SOCIAL
RISING TREND OF CONSUMING
SUPPLEMENTARY DIET PRODUCTS IN THAILAND
More aware of physical appearance
18 to 30 years old are the most influential ages
Trend of “LIGHT SKIN & SLIM SHAPE”
Based on THAI HEALTH PROMOTION FOUNDATION,
Thai female aged from 18-64 yrs old
spend on whitening products exceeded 58%

8. TECHNOLOGY
• Laser method of whitening
skin gaining popularity
• Technology extracts natural
ingredients
• New finding of ingredients that
helps to whiten the skin
naturally
• Rise of internet, blog and social
media users

9. LEGAL
ADVERTISING:
1. Not false, over
exaggerate, or
misleading
2. As state in the
claim on label
3. If state more than
claim, evidences,
must be presented
to FDA for further
consideration.

10. LEGAL
REGULATION FOR APPROVED ADVERTISING:
1. No hidden message
2. Approval of advertisement is last long for 5 years
3. Must be the same submitted ads.
4. Present approval license number in the media
5. Any requirements in the general ads. Laws.

11. LEGAL
PRINCIPALS IN ADVERTISING OF
FOOD-RELATED PRODUCT:
1. Name – clearly stated
2. Image – presented based on law
3. Message – “New”, “Organic/Natural”,
“Safe”, “Worldwide”
4. Warning – “Read the Label before
Consumption”
5. Special Labeling – “High calcium, Low fat, for health,
and for specific group of people”
6. Limitation – comparing message
- no medical or personal health look alike

12. LEGAL
Have to display or state clearly in
written or verbal forms that said
“This product cannot prevent or
cure a disease”

14. Market share value is 18 Billion Baht ( year 2010 )
Supplementary and
Vitamins
Foods and Drinks
Kids diets
Source from: Marketeer
MARKET SHARE OF
DIETARY SUPPLEMENTARY PRODUCTS

15. “VISTRA is a research company that working
on research and development for new nutrition
diet foods and supplementary products.”
OBJECTIVES:
• To research and develop healthy product
• To be the learning center providing information
about healthy living and beauty life
• To be the training center providing training for
beauty and health instructor
• To be the motivation for those who concern to live
healthily

16. PRODUCT