The first paragraph should be “Based on the app marketing and business advice on http://bit.ly/1Chvrpq - Go to the website for more strategies and tactics to grow your app business.” Last week I had the opportunity to speak with Jordan Edelson the founder of Appetizer Mobile. He is a bit under 30 years old and last year his App Development company had just under $10 Million in revenues. In this interview we discuss how he got started and what was the key strategy that he used to grow his business into such a huge success. Note: the interview has been modified a bit so that it reads better and doesn’t look like a series of questions and answers. Getting Started With an App Development Company Puneet: Hi Jordan, thanks for joining us today on App Entrepreneurs Association. Let us jump right in. To start off can you tell us a bit about how you got started with building apps and how you got your first break? Jordan: Sure. I have actually been a tech entrepreneur all my life and my very first memory of working with code was when I was programming video games while still a teen. While I did that I started a company, which telecast people playing video games, something similar to, what Twitch.TV does now, but this was long before Twitch.TV existed. After this I went on to become the CTO of a hip-hop company. It was at this hip-hop company that I got a chance to build an excellent network of contacts, which helps me to this day. One such contact was a person associated with NBA and he reached out to me to find out if I could help him with creating a novelty basketball app. That basically was the first app we built and got into this business. Puneet: That’s really nice. So if one of readers wanted to get started with an app development agency, but do not have the right connections like you did, what would you suggest is the best way to get started? Jordan: I understand that not everybody has the right connections or resources to land big clients in the beginning, so they need to really hustle and build a network. As a app development company founder you cannot just do programming and not build your network. You can do programming in the nights and spend the days building your network. Note from Puneet: Jordan provided more details on an exact strategy to get big clients later in the interview below. After the First Few Projects – Increasing Revenues Puneet: Jordan, a lot of our readers actually independent app developers or have small development agencies but they are struggling to move up the value chain and charge more for projects. How did you guys do it and what can our readers learn from it? Jordan: When we started out we were charging about $55/hour and now we charge $75/hour. Although that is not a huge change, it is still difficult and I understand the problem most upcoming app developers face. A few things, which really allowed us to charge more, were testimonials and positioning ourselves as a full serv

1. How a Guy Under 30, Built a Multi Million
Dollar App Development Agency Working
with Celebs and Sports Teams
Puneet Yamparala, App Entrepreneurs Association

2. Puneet Yamparala, App Entrepreneurs Association
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3. Puneet Yamparala, App Entrepreneurs Association
Last week I had the opportunity to speak with Jordan
Edelson the founder of Appetizer Mobile. He is a bit
under 30 years old and last year his App Development
company had just under $10 Million in revenues.

4. Puneet Yamparala, App Entrepreneurs Association
In this interview we discuss how he got started and what
was the key strategy that he used to grow his business
into such a huge success.

5. Puneet Yamparala, App Entrepreneurs Association
Note: the interview has been modified a bit so that it
reads better and doesn’t look like a series of questions
and answers.

6. Puneet Yamparala, App Entrepreneurs Association
Getting Started With an App Development Company

7. Puneet Yamparala, App Entrepreneurs Association
Puneet: Hi Jordan, thanks for joining us today on App
Entrepreneurs Association. Let us jump right in. To start
off can you tell...

8. Puneet Yamparala, App Entrepreneurs Association
...us a bit about how you got started with building apps
and how you got your first break?

9. Puneet Yamparala, App Entrepreneurs Association
Jordan: Sure. I have actually been a tech entrepreneur all
my life and my very first memory of working with code
was...

10. Puneet Yamparala, App Entrepreneurs Association
...when I was programming video games while still a teen.
While I did that I started a company, which telecast
people playing video games,...

11. Puneet Yamparala, App Entrepreneurs Association
...something similar to, what Twitch.TV does now, but this
was long before Twitch.TV existed.

12. Puneet Yamparala, App Entrepreneurs Association
After this I went on to become the CTO of a hip-hop
company. It was at this hip-hop company that I got a
chance to build an excellent network of contacts,...

13. Puneet Yamparala, App Entrepreneurs Association
which helps me to this day. One such contact was a
person associated with NBA and he reached out to me to
find out if I could help him...

14. Puneet Yamparala, App Entrepreneurs Association
...with creating a novelty basketball app. That basically
was the first app we built and got into this business.

15. Puneet Yamparala, App Entrepreneurs Association
Puneet: That’s really nice. So if one of readers wanted to
get started with an app development agency, but do not
have the right connections like you did,...

16. Puneet Yamparala, App Entrepreneurs Association
... what would you suggest is the best way to get started?

17. Puneet Yamparala, App Entrepreneurs Association
Jordan: I understand that not everybody has the right
connections or resources to land big clients in the
beginning, so they need to really...

18. Puneet Yamparala, App Entrepreneurs Association
...hustle and build a network. As a app development
company founder you cannot just do programming and
not build your network.

19. Puneet Yamparala, App Entrepreneurs Association
You can do programming in the nights and spend the days
building your network.

20. Puneet Yamparala, App Entrepreneurs Association
Note from Puneet: Jordan provided more details on an
exact strategy to get big clients later in the interview
below.

21. Puneet Yamparala, App Entrepreneurs Association
After the First Few Projects – Increasing Revenues

22. Puneet Yamparala, App Entrepreneurs Association
Puneet: Jordan, a lot of our readers actually independent
app developers or have small development agencies but
they are struggling to move up the...

23. Puneet Yamparala, App Entrepreneurs Association
...value chain and charge more for projects. How did you
guys do it and what can our readers learn from it?

24. Puneet Yamparala, App Entrepreneurs Association
Jordan: When we started out we were charging about
$55/hour and now we charge $75/hour. Although that is
not a huge change, it is still difficult and I understand...

25. Puneet Yamparala, App Entrepreneurs Association
...the problem most upcoming app developers face. A few
things, which really allowed us to charge more, were
testimonials and positioning ourselves as a full service
agency.

26. Puneet Yamparala, App Entrepreneurs Association
Potential clients are always looking to work with a legit
company so good testimonials from your customers,
which clearly speak about...

27. Puneet Yamparala, App Entrepreneurs Association
...your skills and help answer some questions the
potential customers have in their mind will help a great
deal.

28. Puneet Yamparala, App Entrepreneurs Association
Also positioning yourself as a full service agency helps you
change the perceived value in the minds of your
customers.

29. Puneet Yamparala, App Entrepreneurs Association
Growth Hacking Your App Development Company

30. Puneet Yamparala, App Entrepreneurs Association
Puneet: This is some great info. Now let us talk about
how to grow your app development business really fast.
What kind of strategies have you used?

31. Puneet Yamparala, App Entrepreneurs Association
Jordan: The one biggest growth hack, which I can share
with you, is to get yourself projects, which can get you a
lot of publicity,...

32. Puneet Yamparala, App Entrepreneurs Association
...because word of mouth marketing and organic
customer acquisition has the best results compared to
any other strategy you will ever try out.

33. Puneet Yamparala, App Entrepreneurs Association
Puneet: Any ideas on how to get these popular projects?
Jordan: Yes, when looking for popular projects, it is
important that you work with influencers,...

34. Puneet Yamparala, App Entrepreneurs Association
...celebrities or sports stars. For example, we have created
apps for Lady Gaga and that got us huge exposure, same
thing for the apps we created for NBA teams. All these
got us a lot of publicity.

35. Puneet Yamparala, App Entrepreneurs Association
In the beginning you might not have the right connections
to be able to do this so you will need to reach out a large
number of people and may be even offer to...

36. Puneet Yamparala, App Entrepreneurs Association
...create the apps for free or at an extremely low cost.
This will get your foot in the door. Once you have a few
such projects,...

37. Puneet Yamparala, App Entrepreneurs Association
you can always showcase them to get bigger projects
from other celebs and influencers.

38. Puneet Yamparala, App Entrepreneurs Association
Note from Puneet: I did some research and created this
free mini-guide on finding influencers and popular people
on social networks to use this growth hack on.

39. Puneet Yamparala, App Entrepreneurs Association
You can download the free mini-guide here.

40. Puneet Yamparala, App Entrepreneurs Association
Puneet: Doing projects for free although it is scary, I think
is doable but how do you make sure that you get good
publicity for your app development company?

41. Puneet Yamparala, App Entrepreneurs Association
The apps, I am sure, are not going to be branded with
your app development company’s name on it.
Jordan: Yeah that’s right. In such cases,...

42. Puneet Yamparala, App Entrepreneurs Association
...you can actually make it a part of a contract saying that
you would need the celebrity to promote the app and
your association with them.

43. Puneet Yamparala, App Entrepreneurs Association
Puneet: Thanks Jordan. This was some very useful
information and I am sure our readers will really
appreciate what you have shared with us today.

44. Puneet Yamparala, App Entrepreneurs Association
Jordan: You are welcome.

45. Puneet Yamparala, App Entrepreneurs Association
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