Punchlime General Partners Stanley Sarpong and Olju Man discuss SEO Credibility: How to Build Your Brand Graph. They are joined by Punchlime Advisors Fili Wiese & Kaspar Szymanski for Q&A. This Hangout on Air was streamed live and recorded on January 8th, 2014.
Watch the YouTube video here: https://www.youtube.com/watch?v=EhTJw94K-GY
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SEO Credibility: How to Build Your Brand Graph - Punchlime Hangout on Air - January 8th, 2014
1. SEO Credibility: How to
Build Your Brand Graph.
Part of SEO Fundamentals.
Stanley Sarpong & Olju Man
General Partners @Punchlime.
Updated January 2014
2. Special Guests Today.
Punchlime Advisors.
Our former Google colleagues
Backlink Analysis
Google Penalties
Disavow Tool
Reconsiderations
Community Building
Technical SEO
International SEO
On-Page SEO
Fili Wiese.
Kaspar Szymanski.
15. Optimize Images.
● Add an image alt tag attribute with
descriptive keywords:
<img alt="street soccer ball monta">
● Use descriptive file name
● Create Image XML sitemap
● Ensure images directory isn’t blocked
by robots.txt
● Host images on the same domain
● Add relevant text content around
image to build strong page context
More: Shopify’s 10 Must Know Image Optimization Tips
18. Optimize Knowledge Graph.
● Ensure Google+ page is set up for your brand
● Post frequently on Google+
● If you have physical address, connect your site
to Google+ Local
● Create a Wikipedia page for your brand
● Add your brand to Freebase.com database
● Convert text into an ‘entity’ by incorporating
structured data mark-up within your content
(use Google’s Data Highlighter)
More: Moz Blog - The Day the Knowledge Graph Exploded
19. Google Data Highlighter.
Tag your data and tell Google about:
● Articles
● Events
● Local Businesses
● Products
● Software applications
● Books
● ...
More: Google - About Data Highlighter
22. Optimize Reviews.
● Review snippet can be grouped as:
○ Single item review
○ Multi-item review
○ Editorial review
● Generate rich snippet using:
○ Micro Data & Schema.org
○ Verify with Structured Data Testing Tool
○ Or use Google Data Highlighter
More: SEO Gadget: Micro Data & Schema.org: Guide To Generating Rich Snippets
25. Optimize Authorship.
● Add a link from your web page or blog
to your Google+ profile using
rel=author
<a href="https://plus.google.com/109412257237874861202?
rel=author">Olju Man</a>
● Sign in to your Google+ profile, and
within the 'Contributor To' section add
a link back to your domain and save.
More: Google Authorship - Google+
28. Optimize Videos.
● Use a secure video hosting platform (e.
g. YouTube, Vimeo, Brightcove, etc.)
● Ensure your videos contain unique
properties: title, description, thumbnail
● Create a Video XML sitemap
● Add relevant text content around your
video, consider creating a video
transcript
● Use Schema.org/VideoObject mark-up
More: Google Webmaster Tools - Schema.org markup for videos
31. Optimize In-Depth Articles.
● Wrap your article content with Schema.
org/Article mark-up:
○ headline, AlternativeHeadline, image,
description, datePublished, articleBody
● Verify Google+ Authorship
● Use rel=publisher tag to connect your Google+
brand page to your whole website
● Add Schema.org/Organization mark-up so your
logo can appear as a source image for the article
More: Google - Appearing in the “In-deoth articles” feature
33. Webmaster and SEO resources.
Visit Webmaster Tools:
www.google.com/webmasters
Engage with SEO Community:
www.moz.com
How to improve your organic SEO
& beat the paid search results:
www.creativebloq.com