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STRATEGIC BUSINESS UNIT,[object Object],					Presented By :,[object Object],Purushotam Sati,[object Object],PujilKhanna,[object Object],Vinod Kumar,[object Object],						Rabi Kr. Pradhan,[object Object]
analysis of strategic planning,[object Object],[object Object]
Establishing strategic business unit
Assigning resources to each SBU
Assessing  growth opportunities,[object Object]
WHAT DOES STRATEGY INCLUDE ?,[object Object],[object Object]
  The strategy and tactics that will enable                              	the company to reach those   	objectives
  The resources required, and how they 	are going to obtained
  Who is responsible for the choosing the 	goal?
  What are the company’s business risks  	and external factor?,[object Object]
Role of strategist,[object Object],Strategists are individuals or groups who are primarily involved in the formulation, implementation, and evaluation of strategy. ,[object Object]
STRATEGIC PLANNING,[object Object],Corporate ,[object Object],Strategy,[object Object],Business ,[object Object],Strategy,[object Object],Functional Strategy,[object Object],Operational Strategy,[object Object]
A Strategic Business Unit is….,[object Object],A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.,[object Object]
Characteristic of sbu ,[object Object],[object Object]
 It has a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.
 It is a single business, or a collection of 	related businesses, that can be planned separately from the rest of  the company.,[object Object]
Corporate Image.
Better Management.
Higher Efficiency.
Better Customer Services.,[object Object]
   DABUR INDIA LIMITED,[object Object],[object Object]
 1896  :  FIRST PRODUCTION UNIT
 1940  :  LAUNCH OF DABUR AMLA HAIR OIL
 1994  :  RAISES FIRST PUBLIC ISSUE
 2000  :  CROSSES RS 1000 CRORE TURNOVER
 2005  :  ACCQUSITION OF BALSARA GROUP
 2007  :  BECAME THE THIRD MOST RESPECTED 	   	  FMCG COMPANIES IN INDIA                (business world November 2007),[object Object],[object Object],[object Object]
Dabur SBU’s Structure,[object Object],DABUR,[object Object],Consumer        International        Consumer      Retail,[object Object],     Care                Business 	Health Care ,[object Object],  Division              DivisionDivision,[object Object],    (CCD)		(IBD)		     (CHD),[object Object]
% SHARE  IN DABUR REVENUES,[object Object]
 CORPORATE MISSION,[object Object],TRANSFORM AN AYURVEDIC COMPANY TO A GROWING MODERN FMCG PLAYER BASED ON HERBAL PLATFORM ONE THAT WOULDEMBODY ALL THE CHARACTERISTIC OF A FMCG COMPANY.,[object Object]
                  CCD structure,[object Object],CCD (Consumer Care Division),[object Object],Personal	    Health	      Home             Foods,[object Object],    Care               CareCareCare,[object Object]
e,[object Object],% SHARE IN CCD SALES,[object Object]
Continual,[object Object],Attention,[object Object],Creativity,[object Object],Management,[object Object],Commitment,[object Object],Effective Strategic Planning,[object Object]
WORLD-WIDE PRESENCE OF DABUR,[object Object]
MANUFACTURING UNITS OF DABUR IN INDIA,[object Object]
Strategy used by dabur,[object Object],[object Object]
 EXPANSION

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MARKETING (STRATEGIC UNIT)