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MARKETING (STRATEGIC UNIT)
1.
2.
3.
Establishing strategic business
unit
4.
Assigning resources to
each SBU
5.
6.
7.
The
strategy and tactics that will enable the company to reach those objectives
8.
The
resources required, and how they are going to obtained
9.
Who
is responsible for the choosing the goal?
10.
11.
12.
13.
14.
15.
It has
a manager responsible for strategic planning and profit performance, who controls most of the factors affecting profit.
16.
17.
Corporate Image.
18.
Better Management.
19.
Higher Efficiency.
20.
21.
22.
1896
: FIRST PRODUCTION UNIT
23.
1940
: LAUNCH OF DABUR AMLA HAIR OIL
24.
1994
: RAISES FIRST PUBLIC ISSUE
25.
2000
: CROSSES RS 1000 CRORE TURNOVER
26.
2005
: ACCQUSITION OF BALSARA GROUP
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
EXPANSION
38.
ACQUISITION
39.
INNOVATION
40.
REGIONAL BRANDING
41.
PROMOTIONAL STRTEGY
42.
43.
RADIO
44.
NEWSPAPER
45.
POP DISPLAY
46.
WALL PANTING
47.
VIDEO VANS
48.
SALES PROPOTION
49.
50.
DABUR AMLA SUSHEEL
51.
DABUR YOGYA PRATIYOGITA
52.
HAJMOLA BAHANA
CHAMPIONSHIP
53.
MELODIOUS VOICE OF
PUNJAB
54.
55.
56.
57.
58.
59.
Question marks
60.
Cash cows
61.
62.
63.
They will absorb
great amounts of cash if the market share remains unchanged, (low).
64.
Investments should be
high for question marks.
65.
WHY QUESTION MARKS
?
66.
Analysis with
DABUR INDIA-
67.
Dazzl
68.
New-U
69.
70.
High growth, High
market share.
71.
Effort should be
made to hold the market share otherwise the star will become a CASH COW.
72.
Analysis with DABUR
INDIA-
73.
DABUR GLUCOSE-32% (GROWTH
RATE)
74.
DABUR HONEY-26%(GROWTH
RATE)
75.
76.
They extract the
profits by investing as little cash as possible.
77.
They are
located in an industry that is mature, not growing or declining.
78.
Analysis With DABUR
INDIA-
79.
CHYAWAN PRASH
80.
HAJMOLA
81.
82.
Dogs do not
have potential to bring in much cash.
83.
Number of dogs
in the company should be minimized.
84.
85.
PRODUCT DESIGN
AND UNPLEMENTATION
86.
PRODUCT COMPETITIVE
POSITIONING
87.
PRODUCT VALUE
PROPOSITION
88.
PRODUCT
MESSAGING
89.
PRODUCT
DISTRIBUTION
90.
PRODUCT
SERVING
91.
PRODUCT REPEAT
PURCHASE
92.
PRODUCT CROSS
SELLING
93.
94.
95.
96.
FOURTH LARGEST
FMCG COMPANY OF INDIA
97.
ONE OF
THE MOST TRUSTED BRAND
98.
HAVING VERY
AGGRESSIVE STRATEGY TO CAPTURE THE DIFFERENT SEGMENT OF THE MARKET
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