Material de apoyo de la presentacion del presidente del Instituto Latinoamericano de Comercio Electronico eInstituto, Marcos Pueyrredon en el Taller sobre E-Commerce, Desarrollo y de la Pequeña y Mediana Empresa (PYME) que se lleva a cabo en la sede de la World Trade Organization WTO en Ginebra, Suiza El taller se llevará a cabo en la OMC el lunes 8 y el Martes, 09 de abril 2013 para poner de relieve la relación entre el comercio electrónico y el desarrollo economico sustentable de las PyMEs y para examinar cómo las PyMEs en los países en desarrollo utilizan el comercio electrónico para promover, comercializar, vender sus servicios y productos a nivel nacional y en el extranjero. El taller se centro en las oportunidades y los desafíos que enfrentan los países en desarrollo y evaluar cómo estas cuestiones relativas a los niveles adecuados de infraestructura de telecomunicaciones, la regulación y la inversión ayudan u obstaculizan las PYME de la búsqueda de nuevas oportunidades a través del comercio electrónico. En el mismo participaron instituciones especialmente seleccionadas por la OMC de todo el mundo, siendo el eInstituto el unico caso de América Latina, mas informacion y detalles en: Mas informacion y detalles en: http://www.einstituto.org/site/prensa/organizacion-mundial-de-comercio-omc-ecommerce/

1. Marcos Pueyrredon
VP America Latina VTEX – eCommerce Cloud Application
President of Instituto Latinoamericano
de Comercio Electronico - eInstituto
http://www.linkedin.com/in/pueyrredon/es
1
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2. Roadmap
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3. Roadmap
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4. eCommerce strenght around the world
EUROPE
NORTH US$330MM
AMERICA 12% AGR
US$348MM
16% AGR
CEMEA
US$55MM
22% AGR
ASIA
US$280MM
34% AGR
LATIN AMERICA
AMERICA
US$43MM
50% AGR
Fuente: “Nothing but Net”, JP Morgan
Net”
> US$ 1 BILLION IN 2011
Estudio de e-Commerce regional de América Economía 2012 4
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5. eCommerce strenght around the world
E-commerce Total Expenditure in Latin America (US$ million)
Electronic Commerce continues growing at an accelerated pace in Latin
America promoted by Brasil, by Tourism and by big Retailers
Fuente: AméricaEconomía Intelligence 5
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6. Electronic Commerce´s strenght by country II
Share by country in the
Total Expenditure of
regional B2C
Countries /regional blocks , B2C in
millions of US$
Fuente: AméricaEconomía Intelligence 6
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7. Electronic Commerce´s strenght by country III
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8. Electronic Commerce´s strenght by country I
Electronic Commerce growth B2C as a percentage of PIB
Fuente: AméricaEconomía Intelligence 8
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9. Mercosur and the cross-border Electronic Commerce
 The cross-border Electronic Commerce B2C exceeds in 8% both
EEUU and China purchases

Fuente: eInstituto The cross-border eCommerce B2C intrazone is less than 1% 9
Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013
Fuente: AméricaEconomía Intelligence e instituto LatinoamercianoPueyrredon <mpueyrredon@consultagroup.com>
Copyright © 2008 Marcos
de Comercio Electronico eInstituto 2011

10. Cross-border Electronic Commerce barriers in the Mercosur
Fuente: eInstituto
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Fuente: Instituto Latinoamerciano de Comercio Electronico eInstituto 2011 <mpueyrredon@consultagroup.com>
Copyright © 2008 Marcos Pueyrredon

11. Net revenue decentralization in Electronic commerce
Fuente: camara-e.net e ebit (Brasil) / 2009
 The Electronic Commerce Ecosystems evolution in the Region clearly
promotes the entrance of SMEs on online sales. It also impacts on the
decentralization of net revenue in e-commerce.
 Brazil decentralization of Electronic Commerce, with a high impact and
participation on PyMEs and entrepeneurs is a reality in all the contries of
the Region.
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Fuente: Proyecto Regional Comercio Electronico Trasnfronterizo –<mpueyrredon@consultagroup.com>
Copyright © 2008 Marcos Pueyrredon
Instituto

12. Indicators of Digital Economy in LATAM
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Fuente: Estudio Regional de Comercio Electrónico América Economía 2010
Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org - Copyright 2013
Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>

13. Regional and National research on Electronic commerce
Regional;
http://www.einstituto.org/site/novedades/estudio-2012-
ecommerce-america-latina/
Argentina
http://www.cace.org.ar/estadisticas/
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14. Roadmap
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15. 2200 Millones de personas online
Rusia:
московский
экономичес
кий
институт
China:
周笔畅
India:
Sania Mirza
1200 Nuevas personas online desde el
South Africa:
Kalula
millones 2000
Argentina: Buenos
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-
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Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>
Aires

16. Many questions Addressable Voice
Mobile Mobile Email
EmailSMS SMS + MMS
IM IM IM IM
Email Email Email Email
Direct Mail Direct Mail Direct Mail Direct Mail Direct Mail
Telephone Telephone Telephone Telephone0 Telephone0
<1990 1990s 1999 2000s 2013
TV TV TV TV TV
Radio Radio Radio Radio Radio
Print Print
Print Print Print Display
Display Display Display Display Display
Display Display Display Website
Website Website Website SearchOnline
SearchOnline Display
SearchOnline SearchOnline Landing Pages
Display Display Display Microsites
Landing Pages Landing Pages Online Video
Microsites Microsites Webinars
Affiliate Marketing
Online Video Online Video Blogs
Webinars Webinars RSS
Affiliate Marketing Affiliate Marketing Podcasts
Blogs Wikis
Social Networks
RSS Mobile Web
Podcasts Behavioral
Wikis Social Media & Ads
Social Networks Virtual Worlds
Widgets 16
Mobile Web 16 Twitter
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Pinterest
Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>

17. What does a Pyme search for in Internet?
Clients = Sales = Conversion
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18. What does the consumer search for in Internet?
OMNI SERVICE
Suscriptions Goods
OMNI CHANNEL
NEW CONSUMER
Digitales goods
and servicess
Fuente: Cybersource 18
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19. Current situacion of supply and demand
Omni-Present
Consumers evolution
Consumers are more clever . Mobile
They get more information, are more contact whit
technology and get more demanding every day
Social Web
Web Site
Store Kiosk
Call Center
Store POS
Limited
Source: IBM Global Retail Industry
Endless19
Marcos Pueyrredon :: Instituto Latinoamericano de Comercio Electrónico eInstituto - http://www.eintituto.org Source: IBM Global Retail Industry – eCommerce DAY
- Copyright 2013
19 Copyright © 2008 Marcos Pueyrredon <mpueyrredon@consultagroup.com>

20. Consumers are getting more added value on each point of
contact. They are deconstructing the purchase process
Consumer Customer
Browse & Service &
Awareness Purchase Receive
Research Support
Source: IBM Global Retail Industry 20
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21. To give customers service to all clients as a sole brand,
independent of To It´s key to the bussiness
Consumer Employee Contact
Point of Sale Web Site Kiosk
Mobile Mobile Center
Awareness Purchase
Awareness Purchase
Awareness Purchase
Awareness Purchase
Awareness Purchase
Awareness Purchase
Awareness
Awareness
Research & Research &
Browse Awareness Browse
Browse &
Browse &
Browse &
Browse &
Browse &
Browse &
Browse &
Browse &
Browse &
Research
Research
Research
Research
Research
Research
Research
Research
Purchase Purchase
Decision In-Store Out-of-Store Decision
Purchase
Shopping Shopping
Experience Experience
&
Transact & Transact &
Receive
Receive
Receive
Receive
Receive
Receive
Receive
Receive
Pay Pay
Service &
Service &
Service &
Service &
Service &
Service &
Service &
Service &
Service &
Collect & Collect &
Support
Support
Support
Support
Support
Support
Support
Support
Support
Support
Support
Receive Receive
Source: IBM Global Retail Industry 21
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22. ¿How the offer satisfie the consumer in internet?
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- Copyright 2013
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23. The 6 apocalyptic horsemen of the eCommerce
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24. Components of an eCommerce System
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25. Online Business Management
Front-end shop External
Back-end
services
Processing purchase
Processing purchase
CRM
CRM Taxes
Taxes Domain Provider
Domain Provider
order
order
Work flow
Work flow Notifications
Notifications External control
External control
e-SAC
e-SAC fraud
fraud
Promotions &
Promotions & Service Plan
Service Plan
ERP System
ERP System Discounts
Discounts Manager
Manager Payment Gateway
Payment Gateway
Internal control
Internal control
WMS
WMS Shopping cart
Shopping cart SSL Provider
SSL Provider
fraud
fraud
TMS / Logistics
TMS / Logistics eMarketing
eMarketing
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26. Roadmap: Online Channel B2C Opening
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27. Roadmap
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28. The new ecosystem Online Businesses: eCommerce+
What we call eCommerce + or eCommerce Plus
Fuente: www.eCommerceplus.org 28
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29. eCommerce+ The New Ecosystem of online eBusinesses
Fuente: www.eCommerceplus.org 29
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30. eCommerce+ The new Ecosystem of the online business
Fuente: www.eCommerceplus.org 30
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31. Roadmap
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32. Ecommerce Challenges
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33. We invite you to feel the online business Latin beats
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34. Muchas Gracias por su atención!!!
Marcos Pueyrredon
Presidente
presidencia@einstituto.org
www.linkedin.com/in/einstituto
www.facebook.com/einstituto
Twitter: @einstituto
blog personal: www.pueyrredonline.com
www.linkedin.com/in/pueyrredon
www.facebook.com/pueyrredon
skype: pueyrredonline
Twitter: @pueyrredonline
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35. Licencia de Copyleft
This document is protected under the license Attribution - No Derivative Works 2.5 of Creative
Common (http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright © 2013 Marcos Pueyrredon <marcos@pueyrredonline.com>
El autor permite:
Compartir - copiar, distribuir, ejecutar
y comunicar públicamente la obra citando el autor
No se permite su uso comercial y la
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obtenga permiso expreso del autor.
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