PublishThis® helps businesses better engage their customers through content. Brands, retailers, media companies, and trade associations of all sizes can leverage the Cloud-Based PublishThis® Content Platform to discover, curate, and distribute compelling content across any digital channel. Utilizing proprietary semantic search technology, PublishThis® enables businesses to engage customers, automate content marketing, improve competitive intelligence, and reduce digital publishing costs. PublishThis® was selected as “Previews Finalist” by the Software Internet Industry Association. This presentation is from that event.

1. Amazing Content Discovery. Dead Simple Publishing.
2013 SIIA PREVIEWS

2. LEADING CLOUD PUBLISHING SOLUTION
Brands/Agencies
Media eCommerce/Lead Gen
+ Semantic Search Technology
+ Powering Content at Scale
+ SaaS Content Curation Platform
Business Intelligence
Trade Associations
+ Raised $5M to-date
SMB/Startups
Confidential | Proprietary

3. 2013: THE YEAR AHEAD
“The use of content to tell stories to engage
and sell products will make a leap forward in the
coming year. The prime driver is the evolution
of new platforms that offer the merger of
content management and curation. PublishThis
is one of the innovators in the next-gen of
content marketing.”
- Allen Weiner, Research VP
Confidential | Proprietary

4. PUBLISHING TECHNOLOGY CHALLENGES
Today’s Customer Wants...
(1) Variety of Content & Opinion
(2) Timeliness (24/7/365)
(3) Accessibility & Convenience (Any Device)
Technology Not Integrating & Scaling
Current Technology is People Intensive
Tools and Tech are Disconnected
Confidential | Proprietary

5. CASE STUDY: SKIFT.COM
Rafat Ali sells
1 PaidContent in ’08
(Old Blog Approach) Launches
2 Skift.com in ’12
New B2B Travel Industry
Site
New Publishing &
3 Content Approach
(Mix of technology and editors) The 4 Legs
4 of Content
Original
Curated
Aggregated
Licensed
Nimble Publishing
5 Technology Mix
Wordpress, PublishThis, NewsCred, Results: Dramatic & Cost-
6
Hootsuite, Google Analytics
Effective Time to Market
1-editor, <90-days
Deep Content & Topical Coverage
Confidential | Proprietary

6. OLD WAY: ORIGINAL CONTENT ONLY
Content Management System Centric Approach
Content & Publishing Publisher Tools Channels
MONITOR Manual Searches and RSS
DISCOVER Browsing and Word of Mouth
CREATE All Original Content
PUBLISH Multiple Tools, Multiple Logins
MEASURE Original Content Only
Confidential | Proprietary

7. NEW WAY: CLOUD PUBLISHING
EndToEnd Content Publishing Solution Turbo-Charges Existing Systems
Content & Publishing Publisher Tools Channels
MONITOR
Social Trending
& Filtering
DISCOVER
Semantic
Search
Publishing
Four Legs of Content
CURATE (Original, Curated, Aggregated,
Licensed)
Multiple Tools,
PUBLISH
Single Login
MEASURE All Content
Types
Confidential | Proprietary

8. DIFFERENTIATION: RELEVANCY
Semantic Search Vertical Approach
Content Items
100M
Indexed/Month
20M Semantic Metadata
2.5M Smart Topics
300K Sources
Confidential | Proprietary

9. THE PUBLISH THIS PLATFORM
Discover & Share Relevant Content
Confidential | Proprietary

10. THE PUBLISH THIS PLATFORM
Curate & Mix Content
Confidential | Proprietary

11. THE PUBLISH THIS PLATFORM
Publish & Post with Ease
Confidential | Proprietary

12. THE PUBLISH THIS PLATFORM
Monitor, Measure, Maximize
Confidential | Proprietary

13. PUBLISHTHIS IS A NEW WAY
TO EXECUTE CONTENT AT SCALE
Amazing Content Discovery
Our next-generation semantic and social
technology organizes the world’s content
into customized streams based on interests
and relevancies in real-time.
Dead Simple Publishing
We remove friction from the content
creation and publishing process with
sophisticated technology, tools, and systems.
Fuel Your Audience's Passions
With PublishThis be an authoritative publisher
and drive deeper custom engagement through
content and social in a matter of minutes.
Confidential | Proprietary

14. Members & Attendees Strategic Partnerships
PublishThis.com #SIIA New Customers
10%-Discount Investment Conversations
Matt Kumin, Founder & CEO
matt@publishthis.com
@publishthis