1. Foursquare for Nonprofits
C.J. Lucke, Public Remix
January 05, 2011
Use Twitter Hashtag #npweb
Special Thanks To Our Sponsors
Wednesday, January 5, 2011
2. How This Webinar Works
• A link to the slides and a recording will be sent, along with
an evaluation form, after the webinar
• If you’d like to ask a question during the webinar, you can
type it in the little box on the right side of your screen
• Chat with us on twitter using the hashtag - #npweb
Wednesday, January 5, 2011
3. Upcoming Webinars
• January 12, 2011
1: Innovations in Volunteering
2: YouTube for Nonprofits: 25 Strategies to Attract
Donors
• January 19, 2011
1: Nonprofit Boards & Effective Governance
2: DIY Community Engagement Metrics
see
www.NonprofitWebinars.com
for a complete list
Wednesday, January 5, 2011
4. Foursquare for Nonprofits
C.J. Lucke, Public Remix
Use Twitter Hashtag #npweb
Special Thanks To Our Sponsors
Wednesday, January 5, 2011
5. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.
A Proud Sponsor of NonprofitWebinars.com
Wednesday, January 5, 2011
6. Today’s Speakers
C.J. Lucke
Public Remix
Hosting: Sam Frank, Synthesis Partnership
Assisting with chat questions: April Hunt, Nonprofit Webinars
Wednesday, January 5, 2011
8. Agenda
What is Foursquare?
Why Use it?
How Can it be Used?
Fundraising
Membership
Public Awareness
Event Promotion
Volunteer Management
Step-by-Step Guide
Other Location Based Services
Wednesday, January 5, 2011
9. Introductions
C.J. Lucke
Worked with local government
and nonprofits for 20 years
Teach social media and govt.
admin. for local universities
CEO for Public Remix
Wednesday, January 5, 2011
10. What is Foursquare?
Location Based Service
People Share Where They Are
Leave tips and shout-outs
5 Million Foursquare Users
290 Million Mobile Phone Users
Wednesday, January 5, 2011
11. Cute Animated Video
http://www.youtube.com/watch?
v=DFXzyJ8mUh4
Wednesday, January 5, 2011
13. Check-Ins
Smart phone check in
Text message check in
Alerting friends to your location
Person who checks in most is
Mayor
Wednesday, January 5, 2011
14. Check-Ins
Leaving Tips and Shout Outs
Sharing with Twitter and
Facebook (25% currently do)
Wednesday, January 5, 2011
15. To-Do’s
http://nonprofitorgs.wordpress.com/
2010/01/17/five-simple-and-fun-ways-to-
promote-nonprofits-on-foursquare/
Wednesday, January 5, 2011
16. Points
5 points for first check in
5 points for adding a new venue
1 point for every check in,
increases by 1 for every check in.
2nd stop is worth 2 points
Wednesday, January 5, 2011
17. Badges
Badges are rewarded for
things like amount of check
ins, frequency, and to
specific type of venues.
Starbucks, Comic-con,
Swarm, On a Boat,
Birthday, 4 Square Day
Create your own (10K)
Wednesday, January 5, 2011
18. Specials = Event info!
Tiered Rewards
1st Check in Discounts
Multiple Checkin Discounts
Mayors
Time Conditional Specials
**You can use it to promote
events
Wednesday, January 5, 2011
19. Why Use It?
Inexpensive
“Be Everywhere”
Users influence their friends
People use it to discover new places
“Collectors” will compete for badges and
Mayorship
Experience and interaction
Wednesday, January 5, 2011
20. How Can It be Used by
Nonprofits?
Fundraising
Membership
Public Awareness
Event Promotion
Wednesday, January 5, 2011
21. Fundraising
Layer on top of your existing efforts
Donor pays per check-in
Partnership with restaurant(s), sports teams
Have an event check-in that links to a donation web page
Get more people! Add a contest such as a random lottery
drawing of everyone who checks-in or a prize for the person with
the best "shout-out" when they check-in; advertise a swarm badge
Wednesday, January 5, 2011
22. Successful Case Study -
Big Love Little Hearts
• Big Love Little Hearts works to provide life-saving surgery to
children with congenital heart defects in developing countries.
• Used Foursquare for an advocacy, awareness and fundraising
campaign called #100X100 that raised $25,000 in 24 hours and
prompted more than 800 supporters to call their Congressmen
• A donor contributed $1 for every time someone checked-in (or
tweeted) with the hashtag #100X100 on a specific day
• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
Wednesday, January 5, 2011
23. Membership
Specials to bring in a friend - get prize/
discount
Loyalty program
Click on the profile of each of your members
and see where they shop, dine and spend
their free time. These are the places you
want to look at to hold events or partner
with!
Use your check-in data to create events
Wednesday, January 5, 2011
24. Successful Case Study -
Cincinnati Taft Art Museum
“In Cincinnati, the Taft Museum of Art uses
Foursquare as a membership loyalty program,
offering increasing rewards as guests return again
Text
and again. The fifth check-in gets a free dessert, the
10th earns a free membership and the 15th gets a
free poster or museum guidebook. It’s a great, easy
way for the Taft to increase repeat visits.”
25. Public Awareness
Leave tips at related venues ( see case study)
Cross promote on Twitter, Facebook
Recognize your “Mayor”
Add your own venue to all GPS sites
Create scavenger hunts with info
Wednesday, January 5, 2011
26. Successful Case Study -
Johnny Appleseed Model
“Jeep has left tips at some of the country’s top
outdoor spots, including off-roading locations,
national parks, trails, mountains, lakes, and other
nature / outdoorsy locations that appeal to anyone
with an interest in outdoor adventures.”
A health related nonprofit could do the same thing at
hospitals, drug stores, gyms etc.
http://aboutfoursquare.com/jeep/
Wednesday, January 5, 2011
27. Event Promotion
Offer badge: I’m on a Boat, Swarm, Holidays
Create special check-ins for events and offer
prizes
Use the Foursquare Widget on your online
promotions to get people to download phone
app [http://www.placewidget.com/]
Wednesday, January 5, 2011
28. Successful Case Studies -
Pepsi and Best Buy
“Join Best Buy employees and customers at the
AIDS Walk this Sunday!” (Special message on
Best Buy check-in)
http://www.rositacortez.com/social-
media-101/using-foursquare-to-advance-
your-nonprofits-mission/
Wednesday, January 5, 2011
29. Volunteer Management
Volunteers check-in at certain locations
during events
Can track their hours as a “tip”
Non-profit creates it’s own profile so
volunteers can “friend” and then follow your
check-ins.
Click on the profile of each of your volunteers
and see where they shop, dine and spend their
free time. These are the places you want to
look at to hold events or partner with!
http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/
22264
Wednesday, January 5, 2011
30. Guide
Go to Foursquare.com and Sign up
Search for your organization - verify listing
or add
Apply to manage the venue (claim here)
Look at who has checked in (who’s your
crowd)
Set up specials
Monitor analytics
Wednesday, January 5, 2011
36. Guidelines
Privacy Concerns
Set up to exclude employees from check-ins
Edit your listing to make it correct and
eliminate duplicates
Specials need time to be approved
Wednesday, January 5, 2011
37. Other Location Based Services
Google Places
Facebook Places
Yelp
Gowalla
Wednesday, January 5, 2011
39. Questions?
How will you use Foursquare for
your nonprofit?
Wednesday, January 5, 2011
40. Thank you!
CJ Lucke: Twitter: PublicRemix
Web: Publicremix.com
Wednesday, January 5, 2011
41. Upcoming Webinars
Register at NonprofitWebinars.com
Dates Topic
1/12/201 Innovations in Volunteering
1
1/12/201 YouTube for Nonprofits: 25 Strategies to
1 Attract Donors
1/19/201 Nonprofit Boards & Effective Governance
1
1/19/201 DIY Community Engagement Metrics
1
Wednesday, January 5, 2011
42. Thank you!
Please complete the post event survey!
Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234
Special Thanks To Our Sponsors
Wednesday, January 5, 2011
43. Find the listings for our current season of webinars
and register at
NonprofitWebinars.com
Chris Dumas
Chris@NonprofitWebinars.com
707-812-1234
Special Thanks To Our Sponsors
Wednesday, January 5, 2011