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Foursquare for Nonprofits
                             C.J. Lucke, Public Remix
                                         January 05, 2011



                               Use Twitter Hashtag #npweb



                              Special Thanks To Our Sponsors




Wednesday, January 5, 2011
How This Webinar Works
        • A link to the slides and a recording will be sent, along with
             an evaluation form, after the webinar

        • If you’d like to ask a question during the webinar, you can
             type it in the little box on the right side of your screen

        • Chat with us on twitter using the hashtag - #npweb




Wednesday, January 5, 2011
Upcoming Webinars
        • January 12, 2011
        1:         Innovations in Volunteering
        2:         YouTube for Nonprofits: 25 Strategies to Attract
            Donors

        • January 19, 2011
        1:         Nonprofit Boards & Effective Governance
        2:         DIY Community Engagement Metrics

                                            see
                              www.NonprofitWebinars.com
                                      for a complete list
Wednesday, January 5, 2011
Foursquare for Nonprofits
                             C.J. Lucke, Public Remix

                                  Use Twitter Hashtag #npweb



                                Special Thanks To Our Sponsors




Wednesday, January 5, 2011
Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.




                               A Proud Sponsor of NonprofitWebinars.com


Wednesday, January 5, 2011
Today’s Speakers




                                                    C.J. Lucke
                                                    Public Remix



                                       Hosting: Sam Frank, Synthesis Partnership
                             Assisting with chat questions: April Hunt, Nonprofit Webinars




Wednesday, January 5, 2011
Foursquare for NonProfits
                             C.J. Lucke, Public Remix




Wednesday, January 5, 2011
Agenda
                                 What is Foursquare?
                                     Why Use it?
                                 How Can it be Used?
                                     Fundraising
                                     Membership
                                   Public Awareness
                                   Event Promotion
                                Volunteer Management
                                  Step-by-Step Guide
                             Other Location Based Services



Wednesday, January 5, 2011
Introductions
                             C.J. Lucke
                             Worked with local government
                             and nonprofits for 20 years
                             Teach social media and govt.
                             admin. for local universities
                             CEO for Public Remix


Wednesday, January 5, 2011
What is Foursquare?

                             Location Based Service
                             People Share Where They Are
                             Leave tips and shout-outs
                             5 Million Foursquare Users
                             290 Million Mobile Phone Users



Wednesday, January 5, 2011
Cute Animated Video


                             http://www.youtube.com/watch?
                             v=DFXzyJ8mUh4




Wednesday, January 5, 2011
Smart Phone




Wednesday, January 5, 2011
Check-Ins
                             Smart phone check in
                             Text message check in
                             Alerting friends to your location
                             Person who checks in most is
                             Mayor



Wednesday, January 5, 2011
Check-Ins
                             Leaving Tips and Shout Outs
                             Sharing with Twitter and
                             Facebook (25% currently do)




Wednesday, January 5, 2011
To-Do’s




                                        http://nonprofitorgs.wordpress.com/
                                       2010/01/17/five-simple-and-fun-ways-to-
                                         promote-nonprofits-on-foursquare/




Wednesday, January 5, 2011
Points

                             5 points for first check in
                             5 points for adding a new venue
                             1 point for every check in,
                             increases by 1 for every check in.
                             2nd stop is worth 2 points




Wednesday, January 5, 2011
Badges
                             Badges are rewarded for
                             things like amount of check
                             ins, frequency, and to
                             specific type of venues.
                             Starbucks, Comic-con,
                             Swarm, On a Boat,
                             Birthday, 4 Square Day
                             Create your own (10K)




Wednesday, January 5, 2011
Specials = Event info!
                             Tiered Rewards
                             1st Check in Discounts
                             Multiple Checkin Discounts
                             Mayors
                             Time Conditional Specials
                             **You can use it to promote
                             events




Wednesday, January 5, 2011
Why Use It?
                             Inexpensive
                             “Be Everywhere”
                             Users influence their friends
                             People use it to discover new places
                             “Collectors” will compete for badges and
                             Mayorship
                             Experience and interaction




Wednesday, January 5, 2011
How Can It be Used by
                                   Nonprofits?
                             Fundraising
                             Membership
                             Public Awareness
                             Event Promotion




Wednesday, January 5, 2011
Fundraising
                             Layer on top of your existing efforts
                             Donor pays per check-in
                             Partnership with restaurant(s), sports teams
                             Have an event check-in that links to a donation web page

                             Get more people! Add a contest such as a random lottery
                             drawing of everyone who checks-in or a prize for the person with
                             the best "shout-out" when they check-in; advertise a swarm badge




Wednesday, January 5, 2011
Successful Case Study -
                                      Big Love Little Hearts
                             •   Big Love Little Hearts works to provide life-saving surgery to
                                 children with congenital heart defects in developing countries.

                             •   Used Foursquare for an advocacy, awareness and fundraising
                                 campaign called #100X100 that raised $25,000 in 24 hours and
                                 prompted more than 800 supporters to call their Congressmen

                             •   A donor contributed $1 for every time someone checked-in (or
                                 tweeted) with the hashtag #100X100 on a specific day



                             •   http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431




Wednesday, January 5, 2011
Membership
                             Specials to bring in a friend - get prize/
                             discount
                             Loyalty program
                             Click on the profile of each of your members
                             and see where they shop, dine and spend
                             their free time. These are the places you
                             want to look at to hold events or partner
                             with!
                             Use your check-in data to create events



Wednesday, January 5, 2011
Successful Case Study -
         Cincinnati Taft Art Museum
“In Cincinnati, the Taft Museum of Art uses
Foursquare as a membership loyalty program,
offering increasing rewards as guests return again
  Text



and again. The fifth check-in gets a free dessert, the
10th earns a free membership and the 15th gets a
free poster or museum guidebook. It’s a great, easy
way for the Taft to increase repeat visits.”
Public Awareness

                             Leave tips at related venues ( see case study)
                             Cross promote on Twitter, Facebook
                             Recognize your “Mayor”
                             Add your own venue to all GPS sites
                             Create scavenger hunts with info




Wednesday, January 5, 2011
Successful Case Study -
                                     Johnny Appleseed Model
                “Jeep has left tips at some of the country’s top
                outdoor spots, including off-roading locations,
                national parks, trails, mountains, lakes, and other
                nature / outdoorsy locations that appeal to anyone
                with an interest in outdoor adventures.”

                A health related nonprofit could do the same thing at
                hospitals, drug stores, gyms etc.
                http://aboutfoursquare.com/jeep/




Wednesday, January 5, 2011
Event Promotion
                             Offer badge: I’m on a Boat, Swarm, Holidays
                             Create special check-ins for events and offer
                             prizes
                             Use the Foursquare Widget on your online
                             promotions to get people to download phone
                             app [http://www.placewidget.com/]




Wednesday, January 5, 2011
Successful Case Studies -
                              Pepsi and Best Buy
                      “Join Best Buy employees and customers at the
                      AIDS Walk this Sunday!” (Special message on
                      Best Buy check-in)




                                                               http://www.rositacortez.com/social-
                                                              media-101/using-foursquare-to-advance-
                                                                     your-nonprofits-mission/




Wednesday, January 5, 2011
Volunteer Management
                             Volunteers check-in at certain locations
                             during events
                             Can track their hours as a “tip”
                             Non-profit creates it’s own profile so
                             volunteers can “friend” and then follow your
                             check-ins.
                             Click on the profile of each of your volunteers
                             and see where they shop, dine and spend their
                             free time. These are the places you want to
                             look at to hold events or partner with!
                             http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/
                             22264



Wednesday, January 5, 2011
Guide
                             Go to Foursquare.com and Sign up
                             Search for your organization - verify listing
                             or add
                             Apply to manage the venue (claim here)
                             Look at who has checked in (who’s your
                             crowd)
                             Set up specials
                             Monitor analytics



Wednesday, January 5, 2011
Guide




Wednesday, January 5, 2011
Guide




Wednesday, January 5, 2011
Guide




Wednesday, January 5, 2011
Guide




Wednesday, January 5, 2011
Guide




Wednesday, January 5, 2011
Guidelines

                             Privacy Concerns
                             Set up to exclude employees from check-ins
                             Edit your listing to make it correct and
                             eliminate duplicates
                             Specials need time to be approved




Wednesday, January 5, 2011
Other Location Based Services

                              Google Places
                              Facebook Places
                              Yelp
                              Gowalla




Wednesday, January 5, 2011
Add Your Location




Wednesday, January 5, 2011
Questions?


                             How will you use Foursquare for
                             your nonprofit?




Wednesday, January 5, 2011
Thank you!


                             CJ Lucke: Twitter: PublicRemix
                                       Web: Publicremix.com




Wednesday, January 5, 2011
Upcoming Webinars

                             Register at NonprofitWebinars.com
                Dates                           Topic

             1/12/201 Innovations in Volunteering
             1
             1/12/201 YouTube for Nonprofits: 25 Strategies to
             1        Attract Donors
             1/19/201 Nonprofit Boards & Effective Governance
             1
             1/19/201 DIY Community Engagement Metrics
             1
Wednesday, January 5, 2011
Thank you!
                             Please complete the post event survey!

                     Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234




                                    Special Thanks To Our Sponsors




Wednesday, January 5, 2011
Find the listings for our current season of webinars
                                   and register at

                             NonprofitWebinars.com

                                    Chris Dumas
                              Chris@NonprofitWebinars.com
                                     707-812-1234



                             Special Thanks To Our Sponsors




Wednesday, January 5, 2011

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Foursquare for Nonprofits

  • 1. Foursquare for Nonprofits C.J. Lucke, Public Remix January 05, 2011 Use Twitter Hashtag #npweb Special Thanks To Our Sponsors Wednesday, January 5, 2011
  • 2. How This Webinar Works • A link to the slides and a recording will be sent, along with an evaluation form, after the webinar • If you’d like to ask a question during the webinar, you can type it in the little box on the right side of your screen • Chat with us on twitter using the hashtag - #npweb Wednesday, January 5, 2011
  • 3. Upcoming Webinars • January 12, 2011 1: Innovations in Volunteering 2: YouTube for Nonprofits: 25 Strategies to Attract Donors • January 19, 2011 1: Nonprofit Boards & Effective Governance 2: DIY Community Engagement Metrics see www.NonprofitWebinars.com for a complete list Wednesday, January 5, 2011
  • 4. Foursquare for Nonprofits C.J. Lucke, Public Remix Use Twitter Hashtag #npweb Special Thanks To Our Sponsors Wednesday, January 5, 2011
  • 5. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com Wednesday, January 5, 2011
  • 6. Today’s Speakers C.J. Lucke Public Remix Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit Webinars Wednesday, January 5, 2011
  • 7. Foursquare for NonProfits C.J. Lucke, Public Remix Wednesday, January 5, 2011
  • 8. Agenda What is Foursquare? Why Use it? How Can it be Used? Fundraising Membership Public Awareness Event Promotion Volunteer Management Step-by-Step Guide Other Location Based Services Wednesday, January 5, 2011
  • 9. Introductions C.J. Lucke Worked with local government and nonprofits for 20 years Teach social media and govt. admin. for local universities CEO for Public Remix Wednesday, January 5, 2011
  • 10. What is Foursquare? Location Based Service People Share Where They Are Leave tips and shout-outs 5 Million Foursquare Users 290 Million Mobile Phone Users Wednesday, January 5, 2011
  • 11. Cute Animated Video http://www.youtube.com/watch? v=DFXzyJ8mUh4 Wednesday, January 5, 2011
  • 13. Check-Ins Smart phone check in Text message check in Alerting friends to your location Person who checks in most is Mayor Wednesday, January 5, 2011
  • 14. Check-Ins Leaving Tips and Shout Outs Sharing with Twitter and Facebook (25% currently do) Wednesday, January 5, 2011
  • 15. To-Do’s http://nonprofitorgs.wordpress.com/ 2010/01/17/five-simple-and-fun-ways-to- promote-nonprofits-on-foursquare/ Wednesday, January 5, 2011
  • 16. Points 5 points for first check in 5 points for adding a new venue 1 point for every check in, increases by 1 for every check in. 2nd stop is worth 2 points Wednesday, January 5, 2011
  • 17. Badges Badges are rewarded for things like amount of check ins, frequency, and to specific type of venues. Starbucks, Comic-con, Swarm, On a Boat, Birthday, 4 Square Day Create your own (10K) Wednesday, January 5, 2011
  • 18. Specials = Event info! Tiered Rewards 1st Check in Discounts Multiple Checkin Discounts Mayors Time Conditional Specials **You can use it to promote events Wednesday, January 5, 2011
  • 19. Why Use It? Inexpensive “Be Everywhere” Users influence their friends People use it to discover new places “Collectors” will compete for badges and Mayorship Experience and interaction Wednesday, January 5, 2011
  • 20. How Can It be Used by Nonprofits? Fundraising Membership Public Awareness Event Promotion Wednesday, January 5, 2011
  • 21. Fundraising Layer on top of your existing efforts Donor pays per check-in Partnership with restaurant(s), sports teams Have an event check-in that links to a donation web page Get more people! Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in; advertise a swarm badge Wednesday, January 5, 2011
  • 22. Successful Case Study - Big Love Little Hearts • Big Love Little Hearts works to provide life-saving surgery to children with congenital heart defects in developing countries. • Used Foursquare for an advocacy, awareness and fundraising campaign called #100X100 that raised $25,000 in 24 hours and prompted more than 800 supporters to call their Congressmen • A donor contributed $1 for every time someone checked-in (or tweeted) with the hashtag #100X100 on a specific day • http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431 Wednesday, January 5, 2011
  • 23. Membership Specials to bring in a friend - get prize/ discount Loyalty program Click on the profile of each of your members and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with! Use your check-in data to create events Wednesday, January 5, 2011
  • 24. Successful Case Study - Cincinnati Taft Art Museum “In Cincinnati, the Taft Museum of Art uses Foursquare as a membership loyalty program, offering increasing rewards as guests return again Text and again. The fifth check-in gets a free dessert, the 10th earns a free membership and the 15th gets a free poster or museum guidebook. It’s a great, easy way for the Taft to increase repeat visits.”
  • 25. Public Awareness Leave tips at related venues ( see case study) Cross promote on Twitter, Facebook Recognize your “Mayor” Add your own venue to all GPS sites Create scavenger hunts with info Wednesday, January 5, 2011
  • 26. Successful Case Study - Johnny Appleseed Model “Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures.” A health related nonprofit could do the same thing at hospitals, drug stores, gyms etc. http://aboutfoursquare.com/jeep/ Wednesday, January 5, 2011
  • 27. Event Promotion Offer badge: I’m on a Boat, Swarm, Holidays Create special check-ins for events and offer prizes Use the Foursquare Widget on your online promotions to get people to download phone app [http://www.placewidget.com/] Wednesday, January 5, 2011
  • 28. Successful Case Studies - Pepsi and Best Buy “Join Best Buy employees and customers at the AIDS Walk this Sunday!” (Special message on Best Buy check-in) http://www.rositacortez.com/social- media-101/using-foursquare-to-advance- your-nonprofits-mission/ Wednesday, January 5, 2011
  • 29. Volunteer Management Volunteers check-in at certain locations during events Can track their hours as a “tip” Non-profit creates it’s own profile so volunteers can “friend” and then follow your check-ins. Click on the profile of each of your volunteers and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with! http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/ 22264 Wednesday, January 5, 2011
  • 30. Guide Go to Foursquare.com and Sign up Search for your organization - verify listing or add Apply to manage the venue (claim here) Look at who has checked in (who’s your crowd) Set up specials Monitor analytics Wednesday, January 5, 2011
  • 36. Guidelines Privacy Concerns Set up to exclude employees from check-ins Edit your listing to make it correct and eliminate duplicates Specials need time to be approved Wednesday, January 5, 2011
  • 37. Other Location Based Services Google Places Facebook Places Yelp Gowalla Wednesday, January 5, 2011
  • 38. Add Your Location Wednesday, January 5, 2011
  • 39. Questions? How will you use Foursquare for your nonprofit? Wednesday, January 5, 2011
  • 40. Thank you! CJ Lucke: Twitter: PublicRemix Web: Publicremix.com Wednesday, January 5, 2011
  • 41. Upcoming Webinars Register at NonprofitWebinars.com Dates Topic 1/12/201 Innovations in Volunteering 1 1/12/201 YouTube for Nonprofits: 25 Strategies to 1 Attract Donors 1/19/201 Nonprofit Boards & Effective Governance 1 1/19/201 DIY Community Engagement Metrics 1 Wednesday, January 5, 2011
  • 42. Thank you! Please complete the post event survey! Chris Dumas, Chris@NonprofitWebinars.com, 707-812-1234 Special Thanks To Our Sponsors Wednesday, January 5, 2011
  • 43. Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors Wednesday, January 5, 2011