2. Why?
1. Single consolidated voice with a unique brand via Ports-to-Plains
Alliance (Kathy Ruffalo Opening Keynote Presentation at Mt.
Rushmore)
2. Uniform content and location
3. Law of large numbers: advocacy
4. Higher search engine ranking: Google, Bing,Yahoo, etc.
5. Shared resources and economy of scale
6. Region focus benefits everyone
7.
7 Reach larger market and audience, including Congressional
audience
Caucus and Washington D.C.
2
3. So What’s Social Media?
“SOCIAL MEDIA describes a new
set of internet tools that enable
set of internet tools that enable
shared community experiences,
3
both online and in person.”
4. Interesting Social Media Statistics
I t ti S i l M di St ti ti
Social networks and blogs are the 4th most popular
online activities; surpassing personal email
It took radio 38 years to reach 50 million listeners.
Terrestrial TV took 13 years to reach 50 million users
The Internet took 4 years to reach 50 million people
In less then 9 months Facebook added 100 million
users
Over 70% of Americans are on the Internet
* Source: Econsultancy: 20+ More Mind-Blowing
l i d l i
Social Media Statistics
4
6. The Network Effect of Social Media
A connection to 1
Fan gets you
connected to 1000s
of prospects
prospects,
customers, and fans
Do not under
estimate the power
of an online Social
Network
N t k
6 Fact: More than 50% of Facebook users logon every day
7. We're just Getting Started with Social Media
1%
4% Just getting started
23% 28%
Been doing this for a few months
g
Been doing this for a few years
44% No experience, but plan to use
Social Media
No experience and do not plan
to use social media
Most organizations are just getting started with
Social Media
7
8. Social Media is important t I t
S i l M di i i t t to Internet U
t Users
p g
Social Media users as a percentage of all
Internet Users
33%
67%
8
9. What people are doing online?
Use Rss 33%
Have uploaded photos 52%
Have commented on tools 55%
Use Social Networks 57%
Visit Photosharing sites 63%
Visit Blogs 72%
Watch online videos 83%
Fact: 1 in 4 of all pages views on the Internet are on a Facebook page
9
10. What do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
q
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your knowledge
Use Social Media to sell your products or services
10
11. Let s
Let’s talk about Facebook
Percentage of A
f Americans who h
i h have
a Facebook Account
74%
47%
41%
24%
Ages 18-34 Ages 35-44 Ages 45-54 Ages 55+
11
12. Some Facts about Facebook
Facebook is a social utility that connects YOU with the
people around you
Over 400 million active users
50% user logon every day
l d
Average active member spends 7hrs a month on Facebook
2nd
2 d most t ffi k d website
t trafficked b it
Most trafficked social media site
More than 55,000 networks
55 000
Fastest growing demographic is 25 years or older
12
13. I have a business.
Why should I care about Facebook?
Wh h ld b t F b k?
Social Media is no different that a meet and greet social meeting or a general get
together in your community
The BIG difference in traditional and social networking and social media is that its online and people
trust other peoples comments and recommendations MORE THAN a big billboard or a newspaper ad
that requires thousands of dollars to get a call
Its real time
Its FREE
Your community comes to you which increases your chances of success
And
A d most i importantly you can measure and li
l d listen to what your customers are saying about YOU
h i b
Fact: More than 700k businesses have Pages - creating more than 5.3 billion fans
13
14. Facebook Account
Create a Facebook business page and not just a profile
Profile are for people and pages are for businesses
Some of the largest businesses have their own pages
14
15. The Facebook Language
Businesses
create “Pages”
Individuals
create a
“Personal
Profile”
A Facebook
Group has
“Members”
15 Fact: Average Facebook user has 130 friends and "fans" of 2 pages per month
16. Why use Facebook Pages if you
are a Business?
B i ?
Pages allow multiple administrators
Pages allow you to view reports and
analytics
y
Pages are always publically visible
Pages allow custom landing tabs
Pages allow you to update all your fans at
once (like a mass mailing)
Facebook Ads can be created for Pages
Contests can be run on Pages
16
17. Promotions can be performed
on your B i
Business F b k P g
Facebook Pages
Facebook Pages
g
let you be very
creative with your
p o ot o s and
promotions a
marketing efforts
17
18. Email Opt in and spread the word
Dear Tom,
Here is your order confirmation. Please let us know if you
have any q
y questions and don’t forget that to share your
g y
comments and look for specials on Facebook and Twitter.
Yours Sincerely
Sincerely,
Jon Davis
18
23. Photos, videos
Create an Ad
Showcase upcoming events
and specials
Profile, Bio
The Facebook Wall
People who like YOU and
YOUR services
23
24. Case Study – How Facebook is used by a small
business
Tillamook is a local farmer
owned dairy cooperative
formed in 1909 that makes
plenty of great products, but a
products
summer here wouldn’t be
complete without a trip to
coast to the Tillamook Cheese
Factory where the ice cream is
fresh, rich
fresh rich, and decadently
creamy
24
25. Tillamook – Facebook fan page
Created a branded
Facebook fan page
Tillamook asked people what they
thought of when they took their first
bite of Tillamook Ice Cream.
People posted some great stories, so
much so th t the dairy decided t use
h that th d i d id d to
those testimonials as the basis for
their entire TV ad campaign.
25
26. Tillamook – Takes Facebook One Step further
They then took it one step further, using
Facebook i this time to t t
F b k again, thi ti t put out a
casting call for the commercials.
As a result, the Tillamook commercials use
real customers sharing their real feelings
about cheese they really love (after all,
y y ( ,
they signed up to be online fans, right?)
As h the t have
A such, th spots h an authentic f l t
th ti feel to
them that gives Tillamook a leg up on the
competition
26
27. So what can I do on Facebook?
Have a contest
Post a poll
Give away free stuff
Engage and chat with them – build
relationships
l ti hi
Have a “fan of the week”
Create a quiz
Create a mobile app
27
28. Action plan for Facebook
Set up a Share what Become a fan, Advertise on Measure and
Facebook page matters with
tt ith Facebook Listen
humor invite friends
• Events • Viral RSS • Become a fan • Reach the • How many
• Videos feeds exact fans and
• Email audience that activity has
y
• Photos
Ph • Use the
h signature been on
are interested
• Specials WALL • Website in your your
promotion services Facebook
• Invite Friends • Review and
respond to
y
your
customers
online
28
29. How to Promote your Facebook page
without paying for Ads?
ith t i f Ad ?
1. Become a fan
2. Suggest page to friends
3.
3 Share photos, videos, and notes
photos videos
your page posts
4. Include "@link" to Page in
g
status updates
5. Link to Page in status updates
6.
6 Remember to promote your
R b
Facebook page outside of
Facebook
29 Fact: 100 million people access Facebook from mobile devices
30. Q&A
Ngy Ea
ngy@ptpblog.com
ngy@ptpblog com
678.232.3614
