Predicting Trends to Create Killer Content - Kelly Kinkaid, Kelly Whalen, Melanie Nelson

PREDICTING TRENDS TO
CREATE KILLER CONTENT
KELLY WHALEN, MELANIE NELSON, KELLY KINKAID

TWEET IT OUT!

• @CentsibleLife (Kelly Whalen)

• @chilihead (Melanie Nelson)

• @kellyology (Kelly Kinkaid)

• #fincon12

@CentsibleLife @chilihead @kellyology #FinCon12

WHAT YOU NEED TO KNOW

• What is an editorial calendar
• How using one can benefit you
• How to find content based on:
• Traffic
• Popular posts
• Data analysis
• Trends
• Keyword Tools
• Social Media
• How to Get Readers to Stay
• Tools to implement and maintain your calendar


WHAT IS IT?


WHY USE ONE?

• Plan your work schedule
• Keep track of your ideas
• Don’t ignore your ideas
• Focus your writing efforts
• Great for multi-author blogs
• Find similar topics & rearrange into a series or an e-book
• Know what’s coming up
• Let your advertisers know what’s coming up
• Integrate your social media updates
• See at a glance whether you can take on new projects


FINDING CONTENT IDEAS
FOR YOUR CALENDAR
Example: Free Summer Activities Post


CREATING CONTENT

Repurpose Posts: Free Summer Activities, based on
past post.

Other Ideas:
• Popular Posts
• New Spin
• Updates
• Adding photos, infographics, graphs

• Classic Topics
• New spin
• Ask the readers
• Latest News

@CentsibleLife @chilihead @kellyology
#FinCon12

TRAFFIC SPIKES

What is a traffic spike?

Beyond normal fluctuations in traffic an influx of readers come
to a particular post or your site. Traffic spikes come from a
variety of places including social media, referrals, and
keyword searches.


TRAFFIC SPIKES

Use analytics to find data

What are people searching for?

What post get the best response?
Social Sharing
Comments
Views


EXIT PAGES

Pay attention to where readers exit.

If someone doesn’t click, they appear as ‘0’ seconds
in analytics.

What can you do to get them to stay?

#FinCon12

PLUGINS TO GET VISITORS TO STAY PUT

nRelate Plugin:
Related Posts

nRelate Plugin:
Popular Posts

Disqus Community


ADD INTERNAL LINKS


BOUNCE RATES

High Bounce Rate=

= Low Bounce Rate

Take it with a grain of salt, dig into the stats for details.


ANALYTICS TOOLS

Google Analytics*
StatCounter*
SiteMeter*
JetPack for Wordpress
GetClicky*

(*available on WordPress and Blogger)


HOW TO USE THE DATA
Compare Past to Present: 40 Free Summer Activities

Initial Post:
Traffic Spike following initial post (mainly due to Pinterest)
Visitors staying on average nearly 6 minutes on post
Visitors Clicking through to other post raise overall traffic

One Month Stats:
Pageviews up 109% vs. previous month
Average Time on Site up 23% vs. previous month

Through August 2012:
Pageviews up historically 70%
Time on site up 16%
Adsense Revenue Increased 34%


HOW TO USE THE DATA

Keyword Terms on StatCounter over 20 hour period


GOOGLE ADWORDS KEYWORD TOOL


GOOGLE TRENDS


GOOGLE TRENDS ANALYSIS


NOW WHAT?

1. Don't get caught up in the analysis.

2. Use the keywords or keyword phrases you've discovered to
create blog post titles for your Editorial Calendar.

3. Use keywords or keyword phrases throughout the post.

Headers up to <h3>
In 1st Paragraph (first 150 words).
Last Paragraph – last sentence
5 times minimum per post per key word
Alt Text for Pictures
Text Links (Outbound and Inbound)
Vlog Titles
Vlog Transcripts


FINDING TRENDS VIA SOCIAL MEDIA

• Facebook


FACEBOOK INSIGHTS



• Facebook
• Twitter


SEARCH.TWITTER.COM


HASHTAG.ORG


MONITTER.COM



• Facebook
• Twitter
• Pinterest


PINTEREST EXAMPLE


REPINLY.COM


PINTEREST RESOURCES

• Pinterest.com/popular

• pinreach.com/trending_pins

• www.pinreach.com/trending

• pinterest.com/source/YourWebsite.com/
• pinterestplugin.com/pincount



• Facebook
• Twitter
• Pinterest
• Quora.com & LinkedIn


QUORA.COM


TOOLS YOU CAN USE

• Keep a notebook and pen handy!
• Use your phone to take voice memos.
• Classes
• Plugins
• Google Calendar


MOM COMM CONTENT BREW

Session-October 1-10

20% Discount Code:
FINCONBREW

$13 off $65= $52

momcomm.com/re
gister-for-content-
brew/


WHAT YOU NEED TO KNOW

What is an editorial calendar
How using one can benefit you
How to find content based on:
Traffic
Popular posts
Data analysis
Trends
Keyword Tools
Social Media
How to Get Readers to Stay
Tools to implement and maintain your calendar


TOOLS YOU CAN USE

Facebook.com/Kellyology.net

Facebook.com/BloggingBasics101

Facebook.com/CentsibleLife

Predicting Trends to Create Killer Content - Kelly Kinkaid, Kelly Whalen, Melanie Nelson

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Predicting Trends to Create Killer Content - Kelly Kinkaid, Kelly Whalen, Melanie Nelson