1. got press?
Image credit: Special Collections Research Center GW
@miss_thrifty
#fincon 2013
#fincon2013

2. www.miss-thrifty.co.uk
@miss_thrifty

3. 2008…
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4. 2009-2012
@miss_thrifty

5. …2013
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6. “A very particular set of skills; skills I have
acquired over a very long career.”
@miss_thrifty

7. @miss_thrifty

8. @miss_thrifty

9. the prequel
@miss_thrifty

10. @miss_thrifty

11. press & publicity: why?
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@miss_thrifty

12. 1. traffic & subscribers
@miss_thrifty

13. 2. paid opportunities
@miss_thrifty

14. 3. SEO benefits
@miss_thrifty

15. great media coverage in 10 steps
@miss_thrifty

16. 1. it’s all about YOU
@miss_thrifty

17. @miss_thrifty

18. dooce.com
@miss_thrifty

19. 2. Be accessible
@miss_thrifty

20. 3. look the part
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21. 4. stamp your site with authority
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22. 5. be found
title tag
snippet
Google Keyword Planner
Wordtracker
@miss_thrifty

23. Image credit: Proctor Archives
6. know your limits
@miss_thrifty

24. 7. databases r us
@miss_thrifty
Image credit: IMLS DCC
1. www.helpareporter.com
2. www.prnewswire.com/pr
ofnet
3. www.experts.com
4. www.expertclick.com
5. www.expertengine.com
6. www.muckrack.com
7. www.themediagraph.com
8. www.gorkana.us
9. DIY!

25. 8. be pitch perfect
@miss_thrifty

26. @miss_thrifty

27. 9. deliver
Image Credit: Marine Corps Archives
@miss_thrifty

28. 10. aftersales
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29. thank you…
Image credit: North Carolina Digital…
…any questions?
@miss_thrifty