13. Reasons to Podcast for
any Business or Niche
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Credibility, be considered an expert
Get discovered
Stand out in your niche, build brand
Content pushed to user
Different audience than a blog
Receive undivided attention
Podcasters more rare than bloggers
14. Who Listens to Podcasts?
25-65 year old men & women, affluent,
intelligent, executives, commuters, business
owners, looking for solutions to problems
16. 7 Ways to Monetize
(do as many as possible)
Drive traffic to blog
- Unlimited sales opportunities
- Get email opt-ins
- Communicate with
your list
17. 7 Ways to Monetize
Write a book (or many)
- Paper, ebook, audio book
- Create new content or recycle
- Use traditional publisher
- Amazon’s Kindle Direct
- Name podcast the same title
18. 7 Ways to Monetize
Live Speaking
- Informational
- Motivational
- Training
- Webinars
- Tele-summits
19. 7 Ways to Monetize
Coaching
- In-person or remote
- One-on-one mentoring
- Group coaching
- Business consulting
- Membership programs using a
variety of content/coaching
20. 7 Ways to Monetize
Products
- Free download gift
- Sell your own
- Promote affiliate
products/services
- Joint Ventures with
other marketers
21. 7 Ways to Monetize
Freelance
- Write informational articles,
video scripts, Q&As with experts
- Become a research assistant
- Social media marketing
- Produce audio/video
content
22. 7 Ways to Monetize
Sponsors
- Audio call-outs on podcast
- Video ads on podcast
- Banner ads on blog
- Video ads on blog