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Why Podcast?

7 Money-Making Reasons
to Give Your Blog a Voice
Laura Adams
Award-Winning Author of

Money Girl’s
Smart Moves to Grow Rich

SmartMovesToGrowRich.com





My “success” story
Reasons to podcast
7 ways to monetize
Your questions
My Story
iTunes is THE Search Engine
of Podcasting
Why Podcast?
Reasons to Podcast for
any Business or Niche
•
•
•
•
•
•
•

Credibility, be considered an expert
Get discovered
Stand out in your niche, build brand
Content pushed to user
Different audience than a blog
Receive undivided attention
Podcasters more rare than bloggers
Who Listens to Podcasts?
25-65 year old men & women, affluent,
intelligent, executives, commuters, business
owners, looking for solutions to problems
Monetize, really?
7 Ways to Monetize
(do as many as possible)

 Drive traffic to blog
- Unlimited sales opportunities
- Get email opt-ins
- Communicate with
your list
7 Ways to Monetize

 Write a book (or many)
- Paper, ebook, audio book
- Create new content or recycle
- Use traditional publisher
- Amazon’s Kindle Direct
- Name podcast the same title
7 Ways to Monetize

 Live Speaking
- Informational
- Motivational
- Training
- Webinars
- Tele-summits
7 Ways to Monetize

 Coaching
- In-person or remote
- One-on-one mentoring
- Group coaching
- Business consulting
- Membership programs using a
variety of content/coaching
7 Ways to Monetize

 Products
- Free download gift
- Sell your own
- Promote affiliate
products/services
- Joint Ventures with
other marketers
7 Ways to Monetize

 Freelance
- Write informational articles,
video scripts, Q&As with experts
- Become a research assistant
- Social media marketing
- Produce audio/video
content
7 Ways to Monetize

 Sponsors
- Audio call-outs on podcast
- Video ads on podcast
- Banner ads on blog
- Video ads on blog
Podcasts Have Never
Been Easier to Consume
Now’s the time to build a
community of loyal
podcast followers!
Questions?
Let’s connect!

@LauraAdams

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Laura Adams

  • 1. Why Podcast? 7 Money-Making Reasons to Give Your Blog a Voice
  • 2. Laura Adams Award-Winning Author of Money Girl’s Smart Moves to Grow Rich SmartMovesToGrowRich.com
  • 3.     My “success” story Reasons to podcast 7 ways to monetize Your questions
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  • 11. iTunes is THE Search Engine of Podcasting
  • 13. Reasons to Podcast for any Business or Niche • • • • • • • Credibility, be considered an expert Get discovered Stand out in your niche, build brand Content pushed to user Different audience than a blog Receive undivided attention Podcasters more rare than bloggers
  • 14. Who Listens to Podcasts? 25-65 year old men & women, affluent, intelligent, executives, commuters, business owners, looking for solutions to problems
  • 16. 7 Ways to Monetize (do as many as possible)  Drive traffic to blog - Unlimited sales opportunities - Get email opt-ins - Communicate with your list
  • 17. 7 Ways to Monetize  Write a book (or many) - Paper, ebook, audio book - Create new content or recycle - Use traditional publisher - Amazon’s Kindle Direct - Name podcast the same title
  • 18. 7 Ways to Monetize  Live Speaking - Informational - Motivational - Training - Webinars - Tele-summits
  • 19. 7 Ways to Monetize  Coaching - In-person or remote - One-on-one mentoring - Group coaching - Business consulting - Membership programs using a variety of content/coaching
  • 20. 7 Ways to Monetize  Products - Free download gift - Sell your own - Promote affiliate products/services - Joint Ventures with other marketers
  • 21. 7 Ways to Monetize  Freelance - Write informational articles, video scripts, Q&As with experts - Become a research assistant - Social media marketing - Produce audio/video content
  • 22. 7 Ways to Monetize  Sponsors - Audio call-outs on podcast - Video ads on podcast - Banner ads on blog - Video ads on blog
  • 23. Podcasts Have Never Been Easier to Consume
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  • 25. Now’s the time to build a community of loyal podcast followers!