1. WordPress Behind the Scenes: Maintaining Your Site for Better Performance, SEO, and Usability Audience: Beginner to Advanced Bloggers Tech Skills Required: Beginner to Intermediate Ryan Guina – CashMoneyLife.com – TheMilitaryWallet.com

2. Your Blog is Broken Cluttered & inefficient database Too many plugins Broken links And you are linking to… PORN!!! (and other bad neighborhoods)

3. Clean Up WordPress to Improve User Experience Efficiency Search Engine Optimization

4. How to Optimize Your WP Database Eliminate excess plugins Clean database Optimize/repair database Required skills: Know how to backup/restore database

5. Backup and Upload WP Database Backups are essential any time you change DB Know how to upload/install DB backup Schedule automatic backups Perform backup w/ new changes

6. Eliminate Excess Plugins Plugins increase overhead Plugins decrease efficiency Create new tables in database

7. Drop Unnecessary DB Tables Many plugins create tables when activated Don’t always delete tables when removed These cause DB bloat

8. Plugins Garbage Collector Plugins Garbage Collector plugin identifies: Core WP tables Tables associated w/ active plugins Tables from inactive/deleted plugins

9. Dropping WP Database Tables Identify which tables to drop Don’t recognize table name? Google it STOP! Backup database Delete non-essential tables

10. Post Revisions = Database Killer Great feature Limit # of revisions or turn off feature Stop! Backup database Delete old revisions Delete-Revision plugin MySQL magic

11. Optimize & Repair Database Just like defragging hard drive on Windows Reduces overhead, improves efficiency STOP! Backup DB WP-DBManagerplugin Optimize Repair

12. Broken Links & Bad Neighborhoods Broken link doesn’t resolve – Ex: 404 error Bad neighborhoods: Porn, gambling, pharmaceuticals, malware, parked domains, get rich quick, MFA, etc. Redirect links Expired domains redirected to bad neighborhoods for traffic/SEO

13. Broken Links & Redirects Broken links Bad user experience Bad for sales and conversions Bad for SEO Redirects and links to Bad Sectors Bad for user experience, reputation, SEO A link from your site is a vote!

14. Finding Broken Links & Redirects Broken Link Checker – WP plugin Run in background, receive updates Run periodically Can be resource hog (do initial run at night) Xenu Link Sleuth – desktop for Windows (can run on other OS with emulators)

15. Removing Broken Links & Redirects Broken links Remove or repair broken links Redirects Manual process Click and follow, then decide on action Time consuming, but worth it

16. Clean DB Essential for Blog Health The cleaner your database, the more efficiently it performs Better for site speed/performance Better for user experience Better for SEO

17. Clean Up Your Links Removing broken links & bad redirects Improves User Experience Increases Conversions Improves On-site SEO

18. Resources WP-DBManager: Backup, Optimize/Repair DB http://lesterchan.net/portfolio/programming/php/ Plugins Garbage Collector: http://www.shinephp.com/plugins-garbage-collector-wordpress-plugin/ Broken Link Checker: http://w-shadow.com/blog/2007/08/05/broken-link-checker-for-wordpress/ Xenu link sleuth: http://home.snafu.de/tilman/xenulink.html

19. Questions?