1. IMMEDIATE RELEASE
Soccerex & Prime Time Sport combine for Transfer Review relaunch
Soccerex, the global leader for the business of football, is delighted to announce a new partnership
with leading sports agency, Prime Time Sport. The two companies are combining to bring the
industry a review of all transfer activity within the top five European Leagues after each transfer
window, plotting the key domestic trends and comparing spending across the leagues. The reports
will be based on the established Football Transfer Review and will be called Soccerex Transfer
Review by Prime Time Sport.
The reports will provide a definitive guide to the transfer dealings of Europe’s biggest clubs and an
invaluable resource for all media organisations looking to understand the true story of each transfer
window.
The reports will be released after both the winter and summer transfer windows at Soccerex hosted
media events, with the findings being unveiled and then discussed by Prime Time Sport CEO, Esteve
Calzada and a panel of fellow industry experts. The Winter Transfer Window review will be launched
in London at the beginning of February, with the findings of the Summer Transfer Window review to
be unveiled at a special session as part of the Soccerex Global Convention 2014 in Manchester this
September.
The Soccerex Transfer Review is based on a model which Prime Time Sport have perfected over five
years in the Spanish market and which has already proved a valuable resource for leading media
around the world.
Commenting on the partnership Soccerex Marketing Director, David Wright said:
“This is a very exciting partnership for Soccerex which allows us to expand the range of football
business products we provide the industry. Transfers are at the heart of football business and the
Soccerex Transfer Review by Prime Time Sport will provide valuable insight into the story behind
each window”.
Prime Time Sport CEO, Esteve Calzada commented:
“Prime Time Sport is delighted to partner Soccerex in this project. The report Football Transfer
Review (now Soccerex Transfer Review) was launched in 2009 in Spain and has become a reference
in the world of football. It is now the perfect moment to partner a global leader company like
Soccerex to further develop the report adding a global focus and ensuring world-wide distribution.”
The Soccerex Transfer Review by Prime Time Sport is free to receive and the next report will be
available to download via www.soccerex.com and www.primetimesport.com from Wednesday 5th
February 2014. For more information, please contact Esteve Calzada on
esteve.calzada@primetimesport.com or UK phone: +44 20 3590 7593 / UK mobile: +44 7741 376320
/ Spanish mobile: +34 669 842446
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2. About Soccerex
Established in 1995, Soccerex is the leading provider of business events for the global football
community. Bringing together key industry decision makers from the world of football, Soccerex
provides a unique commercial environment where delegates can benefit from exclusive business
opportunities, networking and bespoke educational content.
Since its launch 18 years ago, Soccerex has hosted over 33 events across five continents. The
Soccerex portfolio includes an annual Global Convention complimented by regionalised Forums.
About Prime Time Sport
Prime Time Sport is a sports’ marketing firm founded and headed by Esteve Calzada, former Chief
Commercial & Marketing Officer FC Barcelona and author of the book Show Me the Money.
With offices based in London and Barcelona, the company offers integral services to football players,
including representation, personal image rights marketing and management of media relations.
Prime Time Sport also has strategic relationships with leading clubs around the world, helping them
on rights commercial exploitation, players and other revenue generation projects. Furthermore, the
company has extensive expertise in helping blue chip brands in their sponsorship activation projects.