1. London
February 6th 2014

2. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
2

3. ABOUT SOCCEREX TRANSFER REVIEW
MISSION
CONTENT
Soccerex Transfer Review by Prime Time Sport provides
since 2009 (originally established as Football Transfer
Review) relevant data and insightful and independent
analysis on the variables that influence squad designs and
player transfers at main European Clubs
• 2 releases published every year, related to Summer and Winter
transfer windows
• The objective is to combine the available data in a way that helps to
come-up with insightful analysis, rather than the publication of the
information itself
• Addressed to both football industry professionals and those that
follow it with special interest
3

4. TECHNICAL SHEET
SPECIFICATIONS
TEAM
• Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier
League, Lega Calcio, Bundesliga and Ligue 1)
• Transfer data only include fix amounts.
• Year to year comparisons refer to winter market only, unless otherwise indicated
• Includes transfers that took place until January 31st 2014
• Transfer figures are gross of commissions or revenue share with other stake holders
• Sign-up means new player arrivals (not total number of registered players) and Exits players
leaving the team (even if on loan)
• “Top European teams”: fix group of teams that according to Prime Time Sport are the most
important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City,
Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich).
• On going season review and European Football Table have been produced mainly with 1st
half of the season at top 5 European leagues (except where otherwise indicated)
• Neymar move from Santos to FC Barcelona has been kept at 57,1mio€ transfer fee, as
officially described by FC Barcelona
• Sales of players (or stakes of economics rights) to investment funds are not considered by
the report
•
•
•
•
•
Director: Esteve Calzada
Head of content: Bruno Batlle
Coordinator: Aleix Piqué
Analyst: Jaume Majó
Event hosting: ESADE Business School
4

5. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
5

6. WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
1. Review Top 5 European leagues
2. Premier League
6

7. BACKGROUND
 Summer transfer window was the busiest in history, with top 5 European leagues having increase
expenditure by 40% to 2,1bio
 UEFA Financial Fair Play mechanism, which will not allow to participate in European competitions
the teams with more than 45mio€ of accumulated losses during 3 seasons until 2014/15, affects
transfer decisions and increase revenue generation needs at top European clubs
 Wide availability in the market of free players as a result of continued reduction of the number of
players in the squads
 New TV contracts in place at English Premier League as of this season increase purchasing
capacity of its sides in more than 50%
 In England, Manchester United tough season on the pitch required action in terms of bringing a
world class midfielder
 Top Premier League have been signing young talent in recent years that need to gain experience in
lower profile teams and leagues
 In Spain, the difficulty to further grow revenues affecting the majority of clubs, along with new
regulations imposed by CSD (government sports body) and LFP (Spanish professional league)
result in a more strict control of the expenditure in new players
7

8. TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES
Mio€
491
-4,3%
328
271
303
290
2012/13
2013/14
112
2008/09
2009/10
2010/11
2011/12
European teams have invested a total of 290mio€ in player transfers
at winter window, down 4,3% vs previous season.
Investment has now been stable for 3 consecutive years
8

9. WINTER TRANSFER WINTER VS SUMMER- TOTAL EUROPE
Mio€
Winter
Summer
2.154
1.713
1.855
1.723
1.322
328
2008/09
491
112
2009/10
2010/11
1.544
271
303
290
2011/12
2012/13
2013/14
Winter transfer window continues to be a complement to investment taking place
in the summer. This January it represented only 13,5% of amount spent in summer 2012
9

10. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
Mio€
+32,3%
2.041
1.967
1.813
2008/09
2009/10
2010/11
1.994
1.847
2011/12
2012/13
2.444
2013/14
Combined investment of summer (the main driver) and winter in top 5 European
leagues was in excess of 2,4bio€, up 32% vs last season and record high ever
10

11. WINTER WINDOW EXPENDITURE BY LEAGUE
Mio€
2009/10
2010/11
2011/12
2012/13
2013/14
268
+0,3%
146150
120
+52%
82
53
54
29
17 15
21
77
45
91 -54%
56 52
42
+0,6%
33 33
13
8
English Premier League lead once again investment in Europe -52%
of the total, the highest ever- followed by French League 1. Spending at Italian
Serie A droped 54% while La Liga continues at the bottom for one more year
11
-0,2%
32
7
12 12

12. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES
Mio€
2009/10
2010/11
2011/12
2012/13
2013/14
881
763
703
635
542
539
445 447
478
426 444
428
400
367
262
248 247
155
294
243
271 291
213 203
140
Investment by Premier League sides was the highest ever and approaches 1bio€,
as a result of yet another increase in TV revenues.
For second year in a row, Spanish La Liga is the fourth European
league in terms of total investment (summer plus winter) in signings
12

13. CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2013/14
% of total summer + winter
86,7%
78,6%
57,1%
62,8%
49,8%
TOP 4
73,2%
61,2%
TOP 2
28,7%
38,2%
39,2%
Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for
28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and
Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized tournaments
13

14. SIGN-UPS BY LEAGUE
95
Nº. of players
Loans
Total 257
-14%
46
Signings
51
49
30
38
37
36
18
21
11
9
20
26
27
Total number of sign-ups in Europe was down 14% to 257.
For the
season in a row, Italian Serie A registered the highest number of signings (95).
Loans and free transfers continue to represent a significant portion of the transactions
5th
14

15. PLAYER EXITS BY LEAGUE
Nº. of players
212
Loans
Signings
163
134
83
51
49
51
24
27
45
44
32
13
21
23
15

16. NET ARRIVALS VS EXITS BY LEAGUE
Nº. of players
-11 -4 -8 -15
-12 -9 -3 -7
-11 -15 -6 -7
-34 -35 -40
-75
-83
-92 -97
-177
Winter 2010/11
Winter 2011/12
Winter 2012/13
Winter 2013/14
For the 5th consecutive season, all leagues have experimented a net decrease in
the number of players, as teams are reducing players payroll.
Premier League had the highest net decrease, which has been growing for 4 consecutive years
16

17. TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE
Mio€
52,8
45,0
25,0
18,2
Chelsea
Man.United
PSG
18,0
17,0
16,8
16,3
15,2
14,0
Galatasaray
Zenit
Wolfsburgo
Inter
Hull City
Fulham
Napoli
Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic,
Zouma and Salah, closely followed by ManU. No Spanish nor German teams in the top 10
17

18. TOP EUROPEAN TEAMS INVESTMENT RANKING
2010-11
2011-12
Mio€
2012-13
88,5
2013-14
52,8
45,0
38,0
37,0
31,5
25,0
23,9
20,0
13,9
18,1 16,8
11,8
5,0
3,8
10
7,4
0,6
17,0
14,5
3,5
3,0
2,8
7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity,
Bayern and FC Barcelona) did not spent any cash on transfer fees.
For ManCity, Bayern and FC Barcelona it was for the 3rd consecutive winter transfer window
18

19. TOP 10 TEAMS IN PLAYER SALES VALUE
Mio€
62,0
25,0
Chelsea
Newcastle
25,0
Benfica
22,0
19,6
18,0
Olympiakos Saint-Étienne Rubin Kazan
17,2
Lazio
16,0
Anzhi
13,2
FC Basel
9,5
Lokomotiv
Moscow
Chelsea is the main protagonist of winter window, topping both spending and sales tables.
Another Premier League side –Newcastle- and Benfica follow after selling Cabaye and Matic
19

20. RANKING TOP EUROPEAN TEAMS IN PLAYER SALES
2010-11
2011-12
Mio€
2012-13
2013-14
62,0
19,3
16,5
15,0
5,0
4,0
4,5
7,0
0,2
22,5
3,0 1,8
20,0
4,0 4,7
0,6 3,3
3,7
4,5
7,0 7,5
3,0
Besides Chelsea, the only top club with sales activity
was FC Barcelona (Sanabria to Italian side Sassuolo)
20

21. TEAMS WITH HIGHEST NUMBER OF NEW PLAYERS
Players
12
11
8
7
7
6
6
6
5
Sassuolo
Parma
Chievo
Fulham
AS Roma Cardiff City
Torino
Genoa
5
Valencia
Cagliari
New signings table was dominated by Serie A sides. Fulham, Cardiff City and Valencia,
the only non Italian sides in the top 10 wit 7, 6 and 5 new players respectively
21

22. TEAMS WITH HIGHEST NUMBER OF PLAYER EXITS
Players
40
17
Parma
Sampdoria
16
Genoa
15
Chievo
13
Chelsea
12
12
12
11
10
Man. United
Roma
C.Palace
Atalanta
Sunderland
On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace (12)
were among the sides releasing the highest number of players in Europa
22

23. TOP 10 MOST EXPENSIVE SIGNINGS SEASON 2013/14
Mio€
45,0
25,0
25,0
18,0
17,0
15,2
15,0
14,6
13,2
10,0
Mata
Matic
Cabaye
Rondon De Bruyne Mitroglou Hernanes
Zouma
Salah
Traoré
Juan Mata signing by ManU for 45mio€ was the most expensive of the winter, followed by Matic and
Cabaye (both 25 mi€). 5 of 10 most expensive moves had Chelsea involved, either selling or buying
23

24. TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 5 YEARS
2009-10
Mio€
2010-11
58,5
2011-12
2012-13
45,0
41,0
2013-14
37,0
35,0
30,0
Torres
Mata
Carroll
Dzeko
Willian
26,5
David Luiz Luis Suárez
25,0
25,0
Matic
Cabaye
21,5
Bent
Mata, Matic and Cabaye join historical top 10 of most expensive transfers in a winter window,
which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive
winter signings ever, conducted by Premier League sides
24

25. CLUB INVESTMENT RANKING 2013/14 (SUMMER + WINTER)
Winter
Mio€
Summer
182,5
177,7
11,5
135,9
130,6
121,8
25,0
106,5
52,8
182,5
14,0
166,2
121,8
110,9
77,8
100,9
68,7
67,4
67,0
67,4
67,0
2,5
106,5
86,9
66,2
Real Madrid was the side with highest combined investment (summer + winter) of season 2013/14
with 182mio€, even if not spending in winter, followed by Monaco (178), PSG (136), Chelsea (131)
and Tottenham (122). ManCity, Napoli, AS Roma, Dinamo Moscow and Shaktar complete top 10
25

26. WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES
1. Review Top 5 leagues
2. Premier League
26

27. PREMIER LEAGUE PLAYER SIGNINGS INVESTMENT TRACK RECORD
Mio€
268
202
187
146
111
97
66
53
88
90
95
150
12/13
13/14
82
52
29
99/00
00/01
01/02
02/03
03/0
04/05
05/06
06/07
07/08
08/09
09/10
10/11
11/12
Premier League sides invested 150mio€ at winter transfer window, in line with
previous year and only the 4th highest ever as main portion was spent in the summer
27

28. WINTER VS SUMMER TRANSFER WINDOWS- PREMIER LEAGUE
Mio€
731
570
617
553
510
Summer
Winter
435
268
187
82
29
2008-09
2009-10
2010-11
2011-12
146
150
2012-13
2013-14
Winter transfer window continues to be a complement to investment activity that takes
place in the summer. This season it represented 20,5% of amount spent in summer 2012
28

29. COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE
Mio€
+15%
757
703
881
763
635
539
2008/09
2009/10
2010/11
2011/12
2012/13
2013/14
Total investment of Premier League teams during season 2013/14 was up 15% to 881mio€, the
highest amount in history, yet not reflecting the full increase in TV rights contracts 2013/16 (+55%)
29

30. PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM
Mio€
52,8
2011/12
45,0
2012/13
2013/14
25,7
25,5
25,0
22,2
13,9
16,3
15,4
15,2
11,8
8,9
4,3
1,1
0,1
12,0
10,5
7,3
7,2
3,52,0
1,3
0,8 2,5
10,0
6,8
5,3
2,3
0,8
3,4
2,8
5,0
2,9
0,2
Chelsea and ManU signings accounted for 65% of total Premier League investment in transfers. Hull
City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland (7,3), Cardiff (2,5) and Everton (2)
were the other teams investing. As much as 12 EPL sides did not splah any cash in transfer fees
30

31. TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2014
Mio€
45,0
25,0
15,2
14,6
13,2
8,5
7,8
3,7
Mata
Matic
Mitroglou
Zouma
Salah
Long
Jelavic
3,7
3,7
Scocco
Bridcutt
Hennessey
Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2),
Long (8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7)
where the most expensive signings at winter window in the EPL
31

32. TOP 10 MOST EXPENSIVE WINTER SIGNINGS – PREMIER LEAGUE
Mio€
58,5
45,0
41,0
37,0
30,0
F.Torres
Mata
Carroll
Dzeko
26,5
David Luiz Luis Suarez
25,0
Matic
21,5
21,0
20,0
D. Bent
Anelka
Reyes
32

33. ACCUMULATED 5 YEAR SPENDING OF TEAMS- PREMIER LEAGUE
Mio€
180,9
93,8
61,8
47,3
46,5
40,9
27,1
Chelsea
Liverpool Man. United Man. City
Newcastle Aston Villa Sunderland
24,3
Hull City
17,6
16,9
Tottenham
Fulham
Chelsea is the driving force of winter transfer window in the last 5 years, monopolizing both total
expenditure (181mio€) and sales (82). Teams involved in transfers of Juan Mata, Torres and Andy
Carrol (Chelsea, Liverpool, ManU and Newcastle) dominate both expenditure and income rankings
*Summer window not included
33

34. PLAYERS SALES VALUE PREMIER LEAGUE
Mio€
150,1
115,1
62,1
57,8
28,5
2009/10
2010/11
2011/12
2012/13
2013/14
Premier League sides sold players for 115mio€ in winter transfer window, up 200% vs previous
year. As a result, net investment in winter was down to 35mio€ (-60% vs last year)
34

35. NET INVESTMENT PREMIER LEAGUE
Mio€
118
88
35
20
1
2009/10
2010/11
2011/12
2012/13
2013/14
35

36. PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE
Mio€
62
2011/12
2012/13
2013/14
25
20,0
15,0
11,8
8,0
5,0
8,5 9,0 7,9
6,7 7,8
5,3
1,3
4,1
3,7
3,5
0,4
4,7
5,8
5,8
1,5
2,5
1,7
Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA (8,5mio€),
Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in from player sales.
As much as 14 Premier League sides did not generate any revenue from winter player sales
36

37. ACCUMULATED 5 YEAR PLAYER SALES- PREMIER LEAGUE
Mio€
82,0
74,0
71,3
24,7
Chelsea
Newcastle
Liverpool
24,4
23,0
Man. City Sunderland Tottenham
18,9
Everton
16,2
C.Palace
*Summer window not included
37
14,0
WBA
9,2
Stoke City

38. NUMBER OF SIGN-UPS PREMIER LEAGUE
Nº of players
57
57
51
52
47
Loans
19
16
15
Signings
21
21
12
Signings 0€
13
Signings 0€
38
12
Signings 0€
4
Signings 0€
41
37
26
2009/10
9
Signings 0€
2010/11
2011/12
30
2012/13
2013/14
A total of 51 players were signed by Premier League sides in January, of which 25 were on loan
(21) or as free agents (4). Percentage of players arriving on loan has grown from 29% to 41%
38

39. NUMBER OF PLAYER EXITS- PREMIER LEAGUE
Nº of players
151
Loans
Signings
156
144
134
117
112
116
108
36
44
51
31
35
2009/10
2010/11
2011/12
2012/13
2013/14
83
86
A total of 134 players were released by Premier League sides in January, of which 83 (62%)
were on loan. As an average, each team released almost 7 players
39

40. NET SIGN-UPS VS EXITS- PREMIER LEAGUE
Nº of players
2009/10
Loans
2010/11
-5
3
2011/12
5
2013/14
2012/13
-7
-21
Signings
-65
-97
-92
-62
-97
-70
-94
-83
-87
-104
Just like it happened at the other top European leagues, Premier League sides took
advantage of winter transfer window to reduce the number of players in their squads,
resulting in a total reduction of 83 players
40

41. SIGN-UPS BY TEAM- PREMIER LEAGUE
Nº of players
2011/12
7
7
6
5
5
5
5
44
4
3
3
2
2013/14
6
5
44
2012/13
7
2
4
4
4
3
4
3
3
2
2
1
1
2
3
2
222
33
3
2
3
2
1
4
2
11
1
1
1
22
1
Fulham was the most active signing team by bringing a total of 7 players,
followed by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12)
and Crystal Palace (12) lead the table with massive number of loans. ManCity, Tottenham, Liverpool
and Southampton were the only sides not signing any new players
41
41

42. PLAYER EXITS BY TEAM- PREMIER LEAGUE
Nº of players
16
2011/12
2012/13
2013/14
15
13
11
13
12
11 11
12
12
11
10
12
12
11
11
10
9
9
8
10
9
8
7
7
7
6
7
6
5
5
6
6
6
6
55
5
5
6
55
5
44
3
6
44
3
3
4
4
4
4
3
2
1
42
2
2

43. NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE
Nº of players
2
0
-1
-2
-2
-2
-2
-2
-3
-3
-4
-5
-5
-6
-6
-7
-7
-8
-9
-11
43

44. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
44

45. RANKING USAGE OF NEW PLAYERS 2013/14
%Players*
1/1
100%
8/11
73%
2/3
3/5
67%
2/4
60%
4/8
4/8
3/7
50% 50% 50%
3/7
2/5
3/8
3/8
5/14
3/9
2/6
2/7
2/7
43% 43% 40%
3/16
38% 38% 36% 33%
31% 29% 29%
19%
0/2
0/5
0%
0%
Only 39% of players (55 out of 140) that joined Premier League
last summer have played more than half of the minutes. Newcastle, Hull, Southampton
and ManCity, the sides using more intensively the new signings
* % players signed or on loan in summer 2013-14 that played more than 50% of minutes until match day 22
45

46. PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2013/14
%Minutes
87%
79%
76%
72%
72%
72%
65%
46%
44%
34%
Fernandinho
Higuaín
Özil
Cavani
Falcao
James
Neymar
Bale
Götze
33%
Willian
Illarramendi
Fernandinho has become the most profitable player from top 10 most expensive of last summer.
Higüain and Özil also among most profitable. On the opposite side, Willian and Illarramendi.
Bale, the most expensive player ever, has participated in only 46% of the minutes
Only top 10 most expensive players. Minutes played until match day 19
46

47. PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2013-14
%Minutes
84%
76%
75%
73%
67%
52%
40%
33%
23%
17%
4%
Fernandinho
Soldado
Özil
Paulinho
Negredo
Sakho
Willian
Schürrle
Fellaini
Lamela
Jovetic
Manchester City has both the most and least used of most expensive signings of the year. Willian,
Schürrle, Fellaini and Lamela, among least profitable signings
Only top 10 most expensive players. Minutes played until match day 22
47

48. RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION
% minutes played*
100%
100%
100%
100%
100%
99%
Terry
Caulker
Jedinak
Shawcross
Dawson
Coleman
99%
99%
Henderson Whittingham
99%
N'Zonzi
John Terry is one of the 5 field players that played all minutes
at Premier League so far. Jedinak, the only non defender of the 5
* % minutes played until match day 22 of Premier League 2013/14
48
97%
Huddlestone

49. RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*
Nº. of key players*
10
7
7
7
7
7
7
5
5
5
5
5
5
5
West Ham
WBA
Tottenham
Swansea
Norwich City
Fulham
Chelsea
Stoke City
Hull City
Southampton
Liverpool
Arsenal
Crystal Palace
Cardiff City
Newcastle
Everton
Aston Villa
4
4
4
Man.United
7
Sunderland
10
Man.City
10
Aston Villa, Everton and Newcastle are the sides with most stable line-up: 10 of its players have
participated in more than 70% of the minutes. ManU, ManCity and Chelsea are the top teams with
highest player rotation
* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14
49

50. NUMBER OF PLAYERS* FIELDED BY TEAM
Nº. of players*
28
27
26
26
25
25
25
25
24
24
24
23
23
23
23
23
Man.City
Norwich City
Liverpool
Arsenal
Aston Villa
Chelsea
Southampton
Cardiff City
Stoke City
Hull City
C.Palace
Everton
Man.United
West Ham
WBA
Tottenham
Sunderland
Fulham
22
Fulham is the team that has fielded most different players so far (28).
Newscastle and Swansea fielded 22 different players only
* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14
50
22
Swansea
26
Newcastle
26

51. PARTICIPATION OF HOME GROWN PLAYERS BY TEAM
Nº. of players*
8
6
6
6
6
5
5
4
3
2
2
2
2
1
1
1
1
1
1
0
ManU is still the side fielding the largest number of home grown players (8 so far). On the
opposite side, Hull City is the only premiership team not having fielded any home grown player
* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2013/14
51

52. PARTICIPATION OF HOME GROWN PLAYERS EUROPE
Nº. of players*
16
8
8
8
6
5
5
5
4
3
3
3
2
2
2
FC Barcelona is well ahead other European teams in terms of home grown players utilization
(among those in the top 3 positions of their leagues). No premiership teams in the first positions
* Home grown players that participated with at least 1 minute unitl match day 19
Calculation among top 3 table positions at each of top 5 leagues
52

53. AVERAGE % OF POINTS TOP 3 POSITION TABLE
% of points
85,97%
80,70%
76,47%
73,10%
71,93%
Premier League is the most competitive league so far during season 2013/14
(top 3 teams have collected 71,9% of the points in average).
On the opposite side, La Liga top 3 teams have collected 86% of the points
Table after completion of 1st half of each domestic league
53

54. AVERAGE GOALS SCORED: TOP 10 IN EUROPE
Average goals
favor
Total
Pt
Played
W
D
L
Gf
Ga
Avge
Gf
1 Man.City
41
19
13
2
4
54
21
2,84
2 FC Barcelona
50
19
16
2
1
53
12
2,79
3 R.Madrid
47
19
15
2
2
53
21
2,79
4 B.Munich
47
17
15
2
0
44
9
2,59
5 At.Madrid
50
19
16
2
1
47
11
2,47
6 Juventus
52
19
17
1
1
46
12
2,42
7 PSG
44
19
13
5
1
44
13
2,32
8 Liverpool
36
19
11
3
5
44
23
2,32
9 B.Dormund
32
17
10
2
5
38
20
2,24
10 SSC Napoli
42
19
13
3
3
41
20
2,16
Manchester City is top scoring side in Europe, with an average of 2,84 goals per game, just
ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even better with
3,80 goals per game, the highest in Europe in recent years
Table after completion of 1st half of each domestic league
54

55. GOAL PROFITABILITY: TOP 10 IN EUROPE
Goal
profitability
Total
Pt
Played
W
D
L
Gf
Ga
Goal
prof
1 Lille
40
19
12
4
3
22
8
1,82
2 Tottenham
34
19
10
4
5
22
24
1,55
3 Crystal Palace
16
19
5
1
13
12
28
1,33
4 AS Mónaco
41
19
12
5
2
31
13
1,32
5 UD Levante
23
19
6
5
8
18
27
1,28
6 Nizza
23
19
7
2
10
18
25
1,28
7 Guingamp
24
19
6
6
7
19
19
1,26
8 Stade Reims
29
19
7
8
4
23
21
1,26
9 FC Nantes
29
19
9
2
8
23
17
1,26
25
19
6
7
6
20
24
1,25
10 Toulouse
Tottenham (1,55 points per goal) and Crystal Palace (1,33) are
in the European top 3 in terms of goal profitability in Europe
Table after completion of 1st half of each domestic league
55

56. AVERAGE GOALS PER GAME BY LEAGUE
Goals / game
2009/10
3,14
2,77
2010/11
2011/12
2012/13
2013/14
3,20
2,86 2,90
2,64
2,78
2,85 2,91
2,61
2,74 2,76
2,57
2,35
2,86
2,70
2,83 2,82
2,68
2,49
2,43
2,55 2,58
2,32
2,41
German Bundesliga is the most prolific European league for 4th consecutive season, with record
high 3,2 goals per match in average. Premier League has fallen to 4th position for the 1st time
(2,68 goals per match, -5% vs previous season)
Average after completion of 1st half of each league
56

57. TOP 10 PLAYERS BY GOAL EFFICACY
Minutes x goal
79,2
83,9
85,8
85,8
Uche
Kun Agüero
92,7
95,5
Pedro
Berardi
99,4
99,9
100,6
Rossi
A.Sánchez
Messi
66,2
Luis Suárez C.Ronaldo Diego Costa
Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal
every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59 minutes)
Goals scored during 1st half of each domestic league
57

58. SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2013/14
Team
Summer
Investment
2011/12
2012/13
(Mio€)
League
position
% points
League
position
%
points
Tottenham
122
4
57,89
7
59,65
Man.City
107
2
68,42
2
71,93
Chelsea
78
3
63,16
3
70,18
Liverpool
56
9
43,86
5
63,16
Arsenal
45
7
57,89
1
73,68
Southampton
40
17
29,82
9
47,37
Cardiff City
38
16
31,58
Man.United
34
1
80,70
6
59,65
Norwich City
29
10
43,86
14
33,33
Everton
26
5
57,89
4
64,91
Championship Championship
s
Performance during 1st half of Premier League
58

59. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
59

60. COMBINED REVENUES TOP 11 ELITE TEAMS
Mio€
3.864
3.273
2.859
2.890
2009/10
2010/11
2011/12
2012/13
2013/14
Combined revenues of top European clubs continue to grow and hit yet another
record high at season 2012/13 in the verge of 4bio€, fuelling players signing capacity
Source: Deloitte Football Money League. PSG not
included. Income from player sales not included
60

61. INVESTMENT IN NEW PLAYERS TOP 11 ELITE TEAMS
Mio€
919
830
702
2009/10
2010/11
749
791
2011/12
2012/13
2013/14
Top 11 European clubs spent almost 1bio€ in player transfers
(3rd consecutive year growing), the highest amount ever,
showing not sign of limitation from UEFA’s Financial Fair Play regulation
Total summer + winter season 2013/14
61

62. PLAYER SALES AND NET INVESTMENT TOP 11 ELITE TEAMS
502
291
PLAYER
SALES
363
350
285
Mio€
556
328
411
464
441
2011/12
2012/13
NET
INVESTMENT
2009/10
2010/11
2013/14
Top European teams did not need to significantly increase income from player sales,
and when selling players they normally reinvested the income in bringing new ones
Total summer + winter season 2013/14
62

63. TOP 11 ELITE TEAMS WEIGHT ON TOTAL EUROPE INVESTMENT
%
42,2%
41,2%
39,2%
37,6%
2009/10
2010/11
2011/12
37,1%
2012/13
2013/14
The purchasing power continues concentrated in few teams
despite Financial Fair Play having come into force
Total summer + winter
63

64. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
64

65. CONCLUSIONS STR 2014- WINTER (1 OF 5)
 At the second season of the coming into force of UEFA’s Financial Fair Play we can
not conclude yet it has helped to reduce the gap between richest and poorest clubs
 European teams have invested a total of 290mio€ in player transfers at winter
window, down 4,3% vs previous season. Investment has now been stable for 3
consecutive years. Winter transfer window continues to be a complement to
investment taking place in the summer. This January it represented only 13,5% of
amount spent in summer 2012
 Combined investment of summer (the main driver) and winter in top 5
Europeanleagues was in excess of 2,4bio€, up 32% vs last season and record high
ever.
 English Premier League lead once again investment in Europe -52% of the total,
the highest ever- followed by French League 1. Spending at Italian Serie A droped
54% while La Liga continues at the bottom for one more year
 Investment by Premier League sides was the highest ever and approaches 1bio€,
as a result of yet another increase in TV revenues. For second year in a row,
Spanish La Liga is the fourth European league in terms of total investment
(summer plus winter) in signings
65

66. CONCLUSIONS STR 2014- WINTER (2 OF 5)
 Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for
28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and
Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized
tournaments
 Total number of sign-ups in Europe was down 14% to 257. For the 5th season in a row, Italian Serie
A registered the highest number of signings (95). Loans and free transfers continue to represent a
significant portion of the transactions. For the 5th consecutive season, all leagues have
experimented a net decrease in the number of players, as teams are reducing players payroll.
Premier League had the highest net decrease, which has been growing for 4 consecutive years
 Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic, Zouma &
Salah, closely followed by ManU. No Spanish nor German teams in the top 10
 7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity, Bayern and FC
Barcelona) did not spent any cash on transfer fees. For ManCity, Bayern and FC Barcelona it was
for the 3rd consecutive winter transfer window. Chelsea is the main protagonist of winter window,
topping both spending and sales tables. Another Premier League side –Newcastle- and Benfica
follow after selling Cabaye and Matic.
 Besides Chelsea, the only top club with sales activity was FC Barcelona (Sanabria to Italian side
Sassuolo).
66

67. CONCLUSIONS STR 2014- WINTER (3 OF 5)
 New signings table was dominated by Serie A sides. Fulham, Cardiff City and
Valencia, the only non Italian sides in the top 10 wit 7, 6 and 5 new players
respectively. On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace
(12) were among the sides releasing the highest number of players in Europa
 Juan Mata signing by ManU for 45mio€ was the most expensive of the winter,
followed by Matic and Cabaye (both 25 mi€). 5 of 10 most expensive moves had
Chelsea involved, either selling or buying . Mata, Matic and Cabaye join historical
top 10 of most expensive transfers in a winter window, which is still topped by
Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive winter
signings ever, conducted by Premier League sides
 Real Madrid was the side with highest combined investment (summer + winter) of
season 2013/14 with 182mio€, even if not spending in winter, followed by Monaco
(178), PSG (136), Chelsea (131) and Tottenham (122). ManCity, Napoli, AS Roma,
Dinamo Moscow and Shaktar complete top 10.
 Premier League sides invested 150mio€ at winter transfer window, in line with
previous year and only the 4th highest ever as main portion was spent in the
summer.
67

68. CONCLUSIONS STR 2014- WINTER (4 OF 5)
 Winter transfer window continues to be a complement to investment activity that
takes place in the summer. This season it represented 20,5% of amount spent in
summer 2012. Total investment of Premier League teams during season 2013/14
was up 15% to 881mio€, the highest amount in history, yet not reflecting the full
increase in TV rights contracts 2013/16 (+55%)
 Chelsea and ManU signings accounted for 65% of total Premier League investment
in transfers. Hull City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland
(7,3), Cardiff (2,5) and Everton (2) were the other teams investing. As much as 12
EPL sides did not splah any cash in transfer fees
 Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2), Long
(8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7) where the
most expensive signings at winter window in the EPL
 Chelsea is the driving force of winter transfer window in the last 5 years,
monopolizing both total expenditure (181mio€) and sales (82). Teams involved in
transfers of Juan Mata, Torres and Andy Carrol (Chelsea, Liverpool, ManU and
Newcastle) dominate both expenditure and income rankings
68

69. CONCLUSIONS STR 2014- WINTER (5 OF 5)
 Premier League sides sold players for 115mio€ in winter transfer window, up 200%
vs previous year. As a result, net investment in winter was down to 35mio€ (-60%
vs last year)
 Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA
(8,5mio€), Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in
from player sales. As much as 14 Premier League sides did not generate any
revenue from winter player sales
 A total of 51 players were signed by Premier League sides in January, of which 25
were on loan (21) or as free agents (4). Percentage of players arriving on loan has
grown from 29% to 41%. A total of 134 players were released by Premier League
sides in January, of which 83 (62%) were on loan. As an average, each team
released almost 7 players. Just like it happened at the other top European leagues,
Premier League sides took advantage of winter transfer window to reduce the
number of players in their squads, resulting in a total reduction of 83 players
 Fulham was the most active signing team by bringing a total of 7 players, followed
by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12) and Crystal
Palace (12) lead the table with massive number of loans. ManCity, Tottenham,
Liverpool and Southampton were the only sides not signing any new players
69

70. SUMMARY: ON GOING SEASON REVIEW
 Only 39% of players (55 out of 140) that joined Premier League last summer have played more
than half of the minutes. Newcastle, Hull, Southampton and ManCity, the sides using more
intensively the new signings. Fernandinho has become the most profitable player from top 10
most expensive of last summer. Higüain and Özil also among most profitable. On the opposite
side, Willian and Illarramendi. Bale, the most expensive player ever, has participated in only
46% of the minutes
 Manchester City has both the most and least used of most expensive signings of the year.
Willian, Schürrle, Fellaini and Lamela, among least profitable signings
 John Terry is one of the 5 field players that played all minutes at Premier League so far.
Jedinak, the only non defender of the 5. Aston Villa, Everton and Newcastle are the sides with
most stable line-up: 10 of its players have participated in more than 70% of the minutes. ManU,
ManCity and Chelsea are the top teams with highest player rotation. Fulham is the team that
has fielded most different players so far (28). Newscastle and Swansea fielded 22 different
players only
 ManU is still the side fielding the largest number of home grown players (8 so far). On the
opposite side, Hull City is the only premiership team not having fielded any home grown player.
FC Barcelona is well ahead other European teams in terms of home grown players utilization
(among those in the top 3 positions of their leagues). No premiership teams in the first
positions
70

71. SUMMARY: ON GOING SEASON REVIEW
 Premier League is the most competitive league so far during season 2013/14 (top 3
teams have collected 71,9% of the points in average). On the opposite side, La Liga top
3 teams have achieved 86% of the points
 Manchester City is top scoring side in Europe, with an average of 2,84 goals per game,
just ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even
better with 3,80 goals per game, the highest in Europe in recent years
 Tottenham (1,55 points per goal) and Crystal Palace (1,33) are in the European top 3 in
terms of goal profitability in Europe
 German Bundesliga is the most prolific European league for 4th consecutive season, with
record high 3,2 goals per match in average. Premier League has fallen to 4th position for
the 1st time (2,68 goals per match, -5% vs previous season)
 Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal
every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59
minutes)
 Investment in new players brought better pitch performance, as all 6 top 6 spending
sides of the summer in the EPL have improved their points rate. However, Tottenham
fails to capitalise on 122mio€ spent in new players last summer
71

72. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Technical sheet
2. Winter 2014 transfer window: Premier League
vs other top European leagues
3. Premier League on going season review
4. Case study: Impact of UEFA’s Financial Fair
Play
5. Conclusions
6. Annexes
72

73. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Tables
2. About Prime Time Sport
73

74. LIST OF HOME GROWN PLAYERS BY TEAM
Club
Home grown players
Cleverly, Evans, Welbeck, Januzaj, Rafael, Giggs, Fletcher, Fábio
Terry, Bertrand
Szczesny, Gibbs, Wilshere, Gnabry, Bentner, Akpom
M.Richards, Boyata
Gerrard, Sterling, Fanagan, Wisdom, Kelly, Smith
Twonsed, Bentaleb, Kane
Clark, Weimann, Agbonlahor, Baker, Albrighton, Herd
Barkley, Osman, Anichebe
John
Kacaniklic, Briggs, Mesca, Dembélé
74

75. LIST OF HOME GROWN PLAYERS BY TEAM
Club
Home grown players
Colback
Williams
Krul, Ameobi, Taylor, Dummett, Ameobi
Lallana, Shaw, Ward-Prows, Chambers, Gallagher, Red
Davies
Noble, Tomkins, Cole, Collison, Lee
Wilkinson
Murphy
Berahino, Daniels
-
75

76. SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW
1. Tables
2. About Prime Time Sport
76

77. PRIME TIME SPORT BUSINESS AREAS
PLAYER IMAGE RIGHTS
FOOTBALL
> Sponsors recruiting
> Media relationships
> Social networks
> Brand & positioning
development
> Player representation
> International player transfers
> Academies development
> Friendly games
STRATEGIC CONSULTANCY
CONTENT & CONFERENCES
> Club revenue development
> Sponsorship activation for brands
> PR & Communications
> Sponsor recruitment for brands
> Sports business newspaper
reports and articles
> Book Show Me the Money!
> Football Transfer Review report
> Conferences Esteve Calzada
77

78. CONTACT DETAILS
Esteve Calzada
Group CEO
esteve.calzada@primetimesport.com
blog: www.estevecalzada.com twitter: @estevecalzada
+34 669 84 24 46
+44 20 3590 7593
Bruno Batlle
Director General
bruno.batlle@primetimesport.com
+34 672 29 61 33
Luiz Rocha
Edgar Granados
Prime Time Sport Brasil
luiz.rocha@primetimesport.com
+55 31 3247 6272
Prime Time Sport México
edgar.granados@primetimesport.com
+52 55 8533 3483
Aleix Piqué
Content & player services manager
aleix.pique@primetimesport.com
+34 652 44 31 59
78