March 24, 2015 – PTC announced that Vertu, the world’s leading manufacturer of luxury mobile phones, has replaced its legacy software with PTC solutions. With PTC solutions, Vertu will be able to reduce its design cycles by 50%.

1. Vertu Creates the Extraordinary with PTC
PTC solutions replace legacy systems for the design and global product development of luxury
mobile phones
Needham, MA - March 24, 2015 – PTC (Nasdaq: PTC) today announced that Vertu, the world’s
leading manufacturer of luxury mobile phones, has replaced its legacy software with PTC
solutions. With PTC solutions, Vertu will be able to reduce its design cycles by 50%.
By combining handcrafted materials, leading technology and a suite of luxury services, Vertu
has created the world’s most exclusive range of mobile phones and accessories. Vertu selected
PTC Creo® [CAD] software for the development of its exceptional mobile units and PTC
Windchill® [PLM] technology for the enterprise backbone that links its design teams together,
across the globe.
PTC solutions give Vertu the capability to collaborate on product designs in a single digital 3D
environment. This means that Vertu engineers and their key global supply partners are able to
collaborate together in real time anywhere in the world using common data and embedded
communication tools. Vertu has eliminated data translation from its key development process,
increased the efficiency of collaboration and significantly reduced data exchange errors. The
seamless implementation of the new enterprise-wide systemtook fewer than 10 months, the
timing being imperative to achieving Vertu’s aggressive goals.
Vertu also implemented the PTC Precision LMS eLearning solution to ensure fast-track
conversion from its legacy CAD systemand meet its ambitious deployment schedules. PTC
Precision LMS provides training content directly to end users and is the basis for instructor-led
classroom training.
“Vertu is the global leader in its category, known for combining extraordinary materials with
the latest technology and exclusive services, including the renowned Vertu Life and Concierge
Service,” said Mike Campbell, executive vice president, CAD Segment, PTC. “Now, harnessing
PTC technology, Vertu will be able to reduce design cycles by 50%. We are pleased to be able to
support this unique enterprise and assist Vertu as the brand grows.”
Additional Resources:
 PTC Global Product Development solution page
 PTC Windchill Resource Page
 PTC Creo Resource Page
 Forces of Manufacturing Transformation eBook
 PTC Enterprise Learning Programs

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About PTC
PTC (NASDAQ:PTC) enablesmanufacturerstoachieve sustainedproductandservice advantage.PTC's
technologysolutionshelpcustomerstransformthe waytheycreate, operate andservice productsfora
smart,connected,world.Foundedin1985, PTC employsapproximately6,000professionalsserving
more than 28,000 businessesinrapidly-evolving,globallydistributedmanufacturingindustries
worldwide.Getmore informationatwww.PTC.com.
About Vertu
Vertuaimsto deliverthe world’sbestluxurymobile phone experience foritscustomersbycombining
expertcraftsmanshipandpeerlessmaterialswithinnovative technologyandunique services.Today,
Vertuleadsthe marketthatit pioneeredoveradecade ago.
The Verturange of mobile phonesismade upof three distinctmodels –Signature,Signature Touchand
Aster.The VertuAudioCollectioncomprisesV Headphones(HP-1V) andV Speaker(SP-1V). Vertu
mobile phonesare handmade inEnglandusingthe world’sfinestmaterials,witheachone assembledby
a single craftsman.
Vertuisrenownedforitscuratedservices;asuite of carefullyselectedexclusive offers,contentand
assistance especiallyselectedtoenhance the Vertucustomer’slifestyle.Atthe heartof these servicesis
VertuCONCIERGE,offeringluxurylifestyleassistance andenrichment.VertuCONCIERGEison-hand24/7
to facilitate youreveryrequest.VertuLIFEoffers personalized recommendationsandprivilegedaccess
to experiencesandevents.Vertu CERTAINTYdeliverssecurityforcustomers,theirdataand their
phones.
Vertuisavailable fromaround500 stores,including70 VertuBoutiques,in66countries.
For more information please visit vertu.com or the Vertu Media Library media.vertu.com.
The announcementof a customer’sselection,implementation,deploymentoradoption of PTCsoftware
is not necessarily indicative of the timing or amountof revenuetherefromorof PTC’soverall revenuefor
any particularperiod.
PTC, Product & Service Advantage, Creo, Windchill and the PTC logo are trademarks or registered
trademarks of PTC Inc. or its subsidiaries in the United States and other countries.
Contact Information
PTC For PTC
Corporate Communications WeberShandwick
Beth Ambaruch Anand Savani
952.435.5058 617.520.7042
bambaruch@ptc.com asavani@webershandwick.com