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BCCCA Google Analytics for Improved Lead Generation
1.
Google Analytics for
Improved Lead Generation Presented by Monday, October 31, 2011
2.
3.
Are you measuring?
Source : http://startupquote.com/post/11697249030
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
$ Index Example
14.
Goal Funnels
15.
Test with Website
Optimizer
16.
17.
Newspapers
18.
Email Campaigns
19.
Course Calendars
20.
Google AdWords
21.
Facebook www.higher-education-marketing.com
22.
Twitter www.higher-education-marketing.com
23.
Search Engine Optimization
24.
Mobile Marketing
25.
Sample KPI Dashboard:
Monthly www.higher-education-marketing.com
26.
27.
28.
Exclude Internal Traffic
with a Filter Aim to have better data. Remove your internal traffic with an exclude filter
29.
Setup Goals and
Goal Values
30.
Use the URL
Builder Source : http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578
31.
Social Media Analytics
32.
Facebook Insights
33.
YouTube Metrics
34.
LinkedIn InMaps
35.
Blog: Post Rank
Analytics
36.
Are you listening?
www.higher-education-marketing.com
37.
Radian 6: Share
of Voice Month
38.
Radian 6: Social
Media Trend
39.
Radian 6 Conversation
Cloud
40.
Kwantlen: Positive vs.
Negative
41.
42.
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