Social Media 101
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A terse, incomplete and hurried introduction to social medai
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Social Media 101
- 1. Social Media 101 Content, Context and Story
- 2. What is social media? Technology that people use to: Communicate Share Collaborate
- 3. How it’s different A new model for the web No longer just consumption Users can become (co) creators Opens new paths for collaboration Exposes/reveals the expertise “out there” With some costs Changes relationships
- 4. Why this matters Moves the process from monologue to dialog Creates relationships, and linkages Alters roles and relationships
- 5. Some examples Youtube Video Wikipedia User created encyclopedia Facebook, etc… Social networking Flickr Photo sharing
- 6. More things… RSS Tags, tagging and bookmark sharing Wikis Really not so scary…
- 7. What’s next? Mobile Cell phones as tools Crowdsourcing The wisdom of the mob The Internet of things Tagging, monitoring
- 8. It’s a game: How can social media benefit our work? 3 scenarios What are the challenges Who are you helping/working with – and why Develop your plan Choose from the card set 15 points to budget Tell the story