This document provides an overview of social media, mobile technologies, and emerging tools for marketing engagement. It discusses how social media has become the top online activity and consumers increasingly rely on recommendations over ads. The "zero moment of truth" refers to consumer research before purchases. Tools are presented to understand audiences, create feedback loops, schedule engagement, analyze effectiveness, and deliver customized experiences. Emerging trends may include data-driven video, image-based searching, wearable computers, and natural language interfaces. The conclusion encourages thinking big and creating ambitious plans that will inspire future generations.
2. Agenda
• Social Media and Mobile Convergence
• Emergence of Zero Moment of Truth
• Tools and Strategies to Capture Interest
• Emerging Technologies
3.
4. Social Media Defined
Umbrella term that defines the
various activities that integrate
technology, social interaction, and
the construction of communication
in various media forms including
words, pictures and video
5. Social Media Defined
Umbrella term that defines the
various activities that integrate
technology, social interaction, and
the construction of communication
in various media forms including
words, pictures and video
6.
7. We are only
interested in the
facts not another
wild tale of success
8. FACT Social Media
#1
Is the #1 activity online! 96% of all Gen Y
members belong to one or more social
networks
9. Social Media
Is the #1 activity online! 96% of all Gen Y
members belong to one or more social
networks
10. FACT
Consumers don’t Trust Ads
Fact is over 80% of consumers said they
would prefer a recommendation from
someone they did not know to an ad.
#2
11. Consumers don’t Trust Ads
Fact is over 80% of consumers said they
would prefer a recommendation from
someone they did not know to an ad.
19. Social on the Go
82 million consumers, or 26% of the
population, will access social networks
from their phones this year, rising to
nearly 117 million by 2014
23. Social Media is here to stay
Could this just be a fad? Nope - direct
mail response is down 90% yy and only
18% of TV campaigns generate positive
ROI
24.
25. I believe it is
time to rethink
how we market to
and engage with
consumers
33. Word of Mouth Marketing
Through interaction, conversation, discovery,
exploration and recommendation; you can lead
consumers directly to your business
54. Follow-up
Every Chance
You Get
Consumers want to know you
are listening and once you
developed an audience you
need to stay engaged. Set a
schedule for yourself and be
diligent
55. Remember the Milk ~ Schedule and Forget
http://www.rememberthemilk.com/
56. Analyze &
Evaluate
You are putting in lots of effort
to interact with and engage
consumers but are you doing
it effectively?
60. Deliver
Experiences
Every contact with a
consumer represents an
opportunity. Be sure to use
tools that reflect your brand
by raising the level of
engagement and potential for
follow-up.
61. Open Home Pro Captures Interest and Imagination
http://www.openhomepro.com/
87. Parting Thoughts...
Make no little plans. They have no
magic to stir men's blood and
probably themselves will not be
realized. Make big plans; aim high in
hope and work, remembering that a
noble, logical diagram once recorded
will never die, but long after we are
gone will be a living thing, asserting
itself with ever-growing insistency.
Remember that our sons and
grandsons are going to do things
that would stagger us. Let your
watchword be order and your
beacon beauty. Think big.
~ Daniel Burnham, (1846-1912) Union Square Station, Washington D.C.
Chicago architect. Father of City Planning