Infullview is an on-demand video interviewing platform for applicant screening purposes. The following online marketing presentation will go through some of the digital marketing concepts and startup marketing strategies to promote and market infullview. If you have any queries, please contact: Pieter S Verasdonck - http://au.linkedin.com/in/psverasdonck

1. Reference: http://www.infullview.com/

10. MODERN MARKETING
Reference: http://www.meetup.com/Online-Marketing-Sydney/events/119793812/

11. Marketing Channels
Reference: http://marketingland.com/the-changing-definition-of-inbound-marketing-why-seos-and-sems-should-care-46187

12. Inbound Marketing Channels
Reference: http://moz.com/blog/inbound-marketing-is-taking-off

13. OUR STRATEGY

14. Reference: http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/

15. Reference: http://jess3.com/eloqua-content-grid-v2/

16. HR Tools

17. Reference: http://www.optify.net/inbound-marketing/inbound-vs-outbound-marketing

18. SEO & Keyword Research
Reference: http://www.semrush.com/

19. SERP Competition
Reference: http://www.marketsamurai.com/

20. Blogging & Guest Blogging
• What to Blog:
- Tips, How to Tutorials,
Stories, Interviews, etc
• Which Keywords:
- Longtail
o Tool: Ubersuggest.org
• How to Find:
– Use Bing: allinURL:write-for-
us
– Topsy: “guest post” keyword.

21. Video
What to Do:
- Optimise:
Title, Description, Link
s, Overlays/Playlists
- Spread:
eDM, Blog, Preview, 3
rd Party

22. News & PR
- StartupSmart:
http://www.startupsmart.
com.au/start-up-
profiles/infullview/201205
026160.html
Business Review Australia:
http://www.businessreview
australia.com/magazines/1
1486/page46

23. Seminars & Webinars
Matt is running a one day training course at
Mosman Community College from August;
'How to get hired or Promoted'.
http://www.mec.nsw.edu.au/modules/details
?ModuleID=30723

24. CRM & Leads
Reference: http://www.inboundsales.net/build-a-lead-nurture-program/

25. Analytics
• Tracking: UTM’s
• Cross Channel
Reference: http://blog.technologyevaluation.com/blog/2013/07/05/why-demandware-is-out-in-front-in-the-digital-commerce-sector/

26. KPI’s
Reference: http://www.hubspot.com/inbound-marketing

27. THANKS
Pieter S Verasdonck
twitter.com/psverasdonck
http://au.linkedin.com/in/psverasdonck