SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Twitter Marketing
      Tactics
USE A TWITTER
MANAGEMENT
SERVICE
Juggling is difficult.




                 www.ThunderSEO.com   @MoniqueTheGeek #smx
Twitter Management Tools – Hootsuite



#Hashtags                                                                        Website



             Topic and
             Location                                         Mentions



                                       Brand Names




                                      http://hootsuite.com/

                 www.ThunderSEO.com                                      @MoniqueTheGeek #smx
Twitter Management Tools – TweetDeck



Favorites                                                        Relationships




            Mentions                                     Links



                               Name Variations




                            https://web.tweetdeck.com/

              www.ThunderSEO.com                                 @MoniqueTheGeek #smx
Twitter Management Tools – So Many Options!




COTWEET
                                  SPROUT SOCIAL

          www.ThunderSEO.com           @MoniqueTheGeek #smx
GO BEYOND
                                TWEETS WITH
                                 @MENTIONS

                     News flash: Twitter handles are optional.




www.ThunderSEO.com                               @MoniqueTheGeek #smx
Smarter Twitter Monitoring – @ Optional




                           ALL THE TWEETS,
                           NO @MENTIONS




     www.ThunderSEO.com            @MoniqueTheGeek #smx
Smarter Twitter Monitoring – More Tools!




TOPSY
                      BACKTWEETS
                                   HOOTSUITE
        www.ThunderSEO.com            @MoniqueTheGeek #smx
FIND THE BEST
PEOPLE TO
FOLLOW AND
ENGAGE WITH
So many Twitter profiles, so little time.




               www.ThunderSEO.com           @MoniqueTheGeek #smx
Social Listening – Find the People Tweeting




TOPSY
                 TWAZZUP
                                   SOCIAL MENTION
           www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Identify Influencers in Your Space




TWEEPZ
           TWIANGULATE
                                       GOOGLE
             www.ThunderSEO.com              @MoniqueTheGeek #smx
Social Listening – Dig a Little Deeper




                         TWTRLAND
    www.ThunderSEO.com               @MoniqueTheGeek #smx
Social Listening – Find Mutual Relationships




FRIEND OR FOLLOW              TWIANGULATE

        www.ThunderSEO.com             @MoniqueTheGeek #smx
USE SHORTENED
LINKS WITH UTM
PARAMETERS
Track what’s working.
             www.ThunderSEO.com   @MoniqueTheGeek #smx
Better Tracking – Discover What Works




                          http://blog.bozzuto.com/washin
                            gton-dc/washington-dc-ne-
                                  se/monroe-street-
                          market/unwind-and-celebrate-
                              at-brookland-cafe-near-
                             monroe-street-market-in-
                                     washington-
                          dc/?utm_source=twitter&utm_
                          medium=hootsuite&utm_camp
                              aign=blogpostmonroest
                                                MENTAL NOTE

     www.ThunderSEO.com                       @MoniqueTheGeek #smx
Better Tracking – Build URL UTMs Quickly




         http://gaconfig.com/google-analytics-url-builder/

      www.ThunderSEO.com                                     @MoniqueTheGeek #smx
Better Tracking – Analyze Results




     http://gaconfig.com/google-analytics-url-builder/

  www.ThunderSEO.com                                     @MoniqueTheGeek #smx
PARTICIPATE IN
                     TWITTER CHATS

                         There’s a chat for that.




www.ThunderSEO.com               @MoniqueTheGeek #smx
Twitter Chats – Endless Options




MORE ON
THAT LATER!




                          http://bit.ly/achatforthat

          www.ThunderSEO.com                           @MoniqueTheGeek #smx
CREATE AND
                          FOLLOW
                     TWITTER LISTS
                        Sort through the noise.




www.ThunderSEO.com              @MoniqueTheGeek #smx
Twitter Lists – Divide and Conquer


Brewery & Bar                   Homebrewers      Craft Beer
 Employees                                        Drinkers

Tweets About:                  Tweets About:   Tweets About:
• Questions                    • New recipe    • Extremely rare
  about large                    experiments     beer with
  scale brewing                • Local           complicated
  systems                        homebrew        name
• Visiting other                 meet-ups,     • Latest award-
  local breweries                events &        winning IPA
• Beers on deck                  contests      • Beer festivals
• Collaborations               • Hops            and pairings




               www.ThunderSEO.com                     @MoniqueTheGeek #smx
Twitter Lists – Private and Public




PUBLIC


                        PRIVATE




   www.ThunderSEO.com                 @MoniqueTheGeek #smx
TWEET AT THE
RIGHT TIME OF
DAY

Make educated decisions about your audience.




               www.ThunderSEO.com              @MoniqueTheGeek #smx
Smarter Tweeting – Think About Your Audience




                     FOLLOWER WONK


         www.ThunderSEO.com           @MoniqueTheGeek #smx
Smarter Tweeting – When Do They Tweet?




      TWERIOD                 BUFFER APP



      www.ThunderSEO.com           @MoniqueTheGeek #smx
COLLECT YOUR
                     TWEETS AND SAVE
                      THEM FOR LATER

                      Tell a story with your conversations.
www.ThunderSEO.com                          @MoniqueTheGeek #smx
Collect Your Tweets – Save Them for Later




                           http://storify.com/

      www.ThunderSEO.com                         @MoniqueTheGeek #smx
MONITOR YOUR
TWITTER GROWTH
OVER TIME

In order to grow,www.ThunderSEO.com you’ve been.
                  track where                      @MoniqueTheGeek #smx
Measure Incremental Growth – Practice Patience




                      http://monitor.wildfireapp.com

         www.ThunderSEO.com                            @MoniqueTheGeek #smx
BE REAL


                     Provide value.




www.ThunderSEO.com   @MoniqueTheGeek #smx
Humanize Your Brand – Reap the Rewards




      www.ThunderSEO.com          @MoniqueTheGeek #smx

Weitere ähnliche Inhalte

Mehr von sudhir pandey

Local search engine optimization seo tips e briks infotech
Local search engine optimization seo tips   e briks infotechLocal search engine optimization seo tips   e briks infotech
Local search engine optimization seo tips e briks infotechsudhir pandey
 
Tips for writing best facebook updates e briks infotech
Tips for writing best facebook updates   e briks infotechTips for writing best facebook updates   e briks infotech
Tips for writing best facebook updates e briks infotechsudhir pandey
 
Future of print marketing in digital age e briks infotech
Future of print marketing in digital  age   e briks infotechFuture of print marketing in digital  age   e briks infotech
Future of print marketing in digital age e briks infotechsudhir pandey
 
Wordpress seo tips e briks infotech
Wordpress seo tips   e briks infotechWordpress seo tips   e briks infotech
Wordpress seo tips e briks infotechsudhir pandey
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotechsudhir pandey
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotechsudhir pandey
 

Mehr von sudhir pandey (6)

Local search engine optimization seo tips e briks infotech
Local search engine optimization seo tips   e briks infotechLocal search engine optimization seo tips   e briks infotech
Local search engine optimization seo tips e briks infotech
 
Tips for writing best facebook updates e briks infotech
Tips for writing best facebook updates   e briks infotechTips for writing best facebook updates   e briks infotech
Tips for writing best facebook updates e briks infotech
 
Future of print marketing in digital age e briks infotech
Future of print marketing in digital  age   e briks infotechFuture of print marketing in digital  age   e briks infotech
Future of print marketing in digital age e briks infotech
 
Wordpress seo tips e briks infotech
Wordpress seo tips   e briks infotechWordpress seo tips   e briks infotech
Wordpress seo tips e briks infotech
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotech
 
Tips to growi business faster e briks infotech
Tips to growi business faster    e briks infotechTips to growi business faster    e briks infotech
Tips to growi business faster e briks infotech
 

Kürzlich hochgeladen

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 

Kürzlich hochgeladen (20)

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

Twitter marketing tactics e briks infotech

  • 2. USE A TWITTER MANAGEMENT SERVICE Juggling is difficult. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 3. Twitter Management Tools – Hootsuite #Hashtags Website Topic and Location Mentions Brand Names http://hootsuite.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 4. Twitter Management Tools – TweetDeck Favorites Relationships Mentions Links Name Variations https://web.tweetdeck.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 5. Twitter Management Tools – So Many Options! COTWEET SPROUT SOCIAL www.ThunderSEO.com @MoniqueTheGeek #smx
  • 6. GO BEYOND TWEETS WITH @MENTIONS News flash: Twitter handles are optional. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 7. Smarter Twitter Monitoring – @ Optional ALL THE TWEETS, NO @MENTIONS www.ThunderSEO.com @MoniqueTheGeek #smx
  • 8. Smarter Twitter Monitoring – More Tools! TOPSY BACKTWEETS HOOTSUITE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 9. FIND THE BEST PEOPLE TO FOLLOW AND ENGAGE WITH So many Twitter profiles, so little time. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 10. Social Listening – Find the People Tweeting TOPSY TWAZZUP SOCIAL MENTION www.ThunderSEO.com @MoniqueTheGeek #smx
  • 11. Social Listening – Identify Influencers in Your Space TWEEPZ TWIANGULATE GOOGLE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 12. Social Listening – Dig a Little Deeper TWTRLAND www.ThunderSEO.com @MoniqueTheGeek #smx
  • 13. Social Listening – Find Mutual Relationships FRIEND OR FOLLOW TWIANGULATE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 14. USE SHORTENED LINKS WITH UTM PARAMETERS Track what’s working. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 15. Better Tracking – Discover What Works http://blog.bozzuto.com/washin gton-dc/washington-dc-ne- se/monroe-street- market/unwind-and-celebrate- at-brookland-cafe-near- monroe-street-market-in- washington- dc/?utm_source=twitter&utm_ medium=hootsuite&utm_camp aign=blogpostmonroest MENTAL NOTE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 16. Better Tracking – Build URL UTMs Quickly http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 17. Better Tracking – Analyze Results http://gaconfig.com/google-analytics-url-builder/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 18. PARTICIPATE IN TWITTER CHATS There’s a chat for that. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 19. Twitter Chats – Endless Options MORE ON THAT LATER! http://bit.ly/achatforthat www.ThunderSEO.com @MoniqueTheGeek #smx
  • 20. CREATE AND FOLLOW TWITTER LISTS Sort through the noise. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 21. Twitter Lists – Divide and Conquer Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings www.ThunderSEO.com @MoniqueTheGeek #smx
  • 22. Twitter Lists – Private and Public PUBLIC PRIVATE www.ThunderSEO.com @MoniqueTheGeek #smx
  • 23. TWEET AT THE RIGHT TIME OF DAY Make educated decisions about your audience. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 24. Smarter Tweeting – Think About Your Audience FOLLOWER WONK www.ThunderSEO.com @MoniqueTheGeek #smx
  • 25. Smarter Tweeting – When Do They Tweet? TWERIOD BUFFER APP www.ThunderSEO.com @MoniqueTheGeek #smx
  • 26. COLLECT YOUR TWEETS AND SAVE THEM FOR LATER Tell a story with your conversations. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 27. Collect Your Tweets – Save Them for Later http://storify.com/ www.ThunderSEO.com @MoniqueTheGeek #smx
  • 28. MONITOR YOUR TWITTER GROWTH OVER TIME In order to grow,www.ThunderSEO.com you’ve been. track where @MoniqueTheGeek #smx
  • 29. Measure Incremental Growth – Practice Patience http://monitor.wildfireapp.com www.ThunderSEO.com @MoniqueTheGeek #smx
  • 30. BE REAL Provide value. www.ThunderSEO.com @MoniqueTheGeek #smx
  • 31. Humanize Your Brand – Reap the Rewards www.ThunderSEO.com @MoniqueTheGeek #smx