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2. Contents
• About us
• Local SEO… What/Why/How?
• What’s coming next for the local web
• What we do
• Our results
• Monthly reporting
• Pricing
• What’s needed from the client
• Contacts
3. About Hop Online
We’ve helped: We offer:
• Organic and local SEO
• Website design & development
• Social media optimization
• PPC marketing
New Orleans
Sofia, Bulgaria
4. Local search on PCs
Did you know…
• 40% of all searches have local intent
• 17% of search results now show Google Maps results at the top of the page
• 82 % of local searchers follow-up offline with phone call and/or in-store visit
• Only 10% of Google Places profiles have been claimed!
Sources: DM News, Kelsey Group, comscore, GetListed.org
5. Local Search on mobile
Did you know…
• 50% of online maps usage now coming
from mobile (up from 40% only 2 months
ago!)
• Over half of all local searches happen on
mobile devices
Sources: DM News, Kelsey Group, comscore
7. So, what if you were here?
… What might that do for your business over the
next 12-24 months?
8. Our approach to local SEO
Claim all business
locations in all
major search
engines.
Reconnect with
customers and
encourage web-
based feedback
and reviews.
Create custom
Google maps,
custom offers and
other differentiating
content.
Ensure the essential
business info is
consistent on all
relevant local
directories on the
web.
Claim Citations CustomersCustomizeComplete
Build-out all profiles
to 100%
completeness with
categories, rich
descriptions,
images & video.
16. Supporting local SEO w/ PPC
We can…
• Create and optimize your AdWords campaign structure
• Build-out and manage your keyword lists and daily CPC bidding
• Write and split-test your ad copy
• Manage your ads placements on Google’s Display network
• Measure and maximize your return on investment from PPC
advertising
17. The local search puzzle --
Google’s value proposition to businesses
Organic
Reviews Deals
Paid
24. How we can help get you to the top
Phase 1 (one time) Phase 2 (ongoing)
Make your website local SEO-friendly Build citations for your business on local
directories around the web
Claim your business on Google, Bing &
Yahoo
Create and implement a strategy for
building reviews to your profiles
Build out robust profiles with images,
video and keyword rich categories and
descriptions
Create custom Google maps for your
listings
Create coupons and offers for your listings Helping you craft deals for promoting on
all major platforms
25. What we need from the client
1. Access to website content management
system (CMS) for on-site SEO improvements
2. Up to 10 stunning images of your business
3. Up to 5 videos about your business
4. A bit of patience… results can take a few
months (but they last!)