SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
The Brand Gap
THE
THE
BRAND
THE
BRAND   GAP
THE
BRAND
By Marty Neumier | Read by Lauren Innella
                                            GAP
The Brand Gap
So, WHAT IS THE BRAND GAP?

                   Unfortunately, the
             left brain (analytical, logical, linear, concrete)
              doesn’t always know what the
            right brain (intuitive, emotional, spatial, visual)
                         is doing.

 Whenever there’s a rift between strategy and
   creativity - between logic and magic -
             there’s a brand gap.
It can cause a brilliant strategy to fail where it counts most, at the point of contact
     with the customer, or, it can doom a bold creative initiative before it’s even
                       launched, way back at the planning stage.
The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
A BRAND IS NOT WHAT YOU SAY IT IS.
IT’S WHAT THEY SAY IT IS.




                          The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
A BRAND IS NOT WHAT YOU SAY IT IS.
IT’S WHAT THEY SAY IT IS.
 • A brand is a person’s gut feeling about a product, service or company.
 • The foundation of a brand is trust.
 • Branding is the process of connecting good strategy with good creative.
 • A charismatic brand is any product, service or company for which people believe
 there’s no substitute.
 • People base their buying decisions more on symbolic cues (design) than features,
 benefits and price. Make sure your symbols are compelling.




                                               The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
A brand is a
          person’s gut
        feeling about a
       product, service
Text
       or organization.




         By Marty Neumier | Read by Lauren Innella
By Marty Neumier | Read by Lauren Innella
By Marty Neumier | Read by Lauren Innella
Our brains filter out
irrelevant information,
 letting in only what’s
  different and useful.
Tell me again why
 does my product
        matter?




                          By Marty Neumier | Read by Lauren Innella
Our brains filter out
                          By asking left-brainers
irrelevant information,
                          and right brainers to
 letting in only what’s
                           work as a team, you
  different and useful.
                              bridge the gap
Tell me again why
                            between logic and
 does my product
                                  magic.
        matter?




                                                    By Marty Neumier | Read by Lauren Innella
Our brains filter out
                          By asking left-brainers   It’s design, not strategy
irrelevant information,
                          and right brainers to      that ignites passion in
 letting in only what’s
                           work as a team, you       people. And the magic
  different and useful.
                              bridge the gap          behind better design
Tell me again why
                            between logic and        and better business is
 does my product
                                  magic.                   innovation.
        matter?




                                                                                By Marty Neumier | Read by Lauren Innella
Our brains filter out                                                                The standard
                          By asking left-brainers   It’s design, not strategy
irrelevant information,                                                         communication model
                          and right brainers to      that ignites passion in
 letting in only what’s                                                          is antique. Transform
                           work as a team, you       people. And the magic
  different and useful.                                                               your brand
                              bridge the gap          behind better design
Tell me again why                                                               communication from a
                            between logic and        and better business is
 does my product                                                                    monologue to a
                                  magic.                   innovation.
        matter?                                                                   dialogue by getting
                                                                                        feedback.




                                                                                             By Marty Neumier | Read by Lauren Innella
Our brains filter out                                                                The standard               The standard
                          By asking left-brainers   It’s design, not strategy
irrelevant information,                                                         communication model      communication model is
                          and right brainers to      that ignites passion in
 letting in only what’s                                                          is antique. Transform   antique. Transform your
                           work as a team, you       people. And the magic
  different and useful.                                                               your brand           brand communication
                              bridge the gap          behind better design
Tell me again why                                                               communication from a      from a monologue to a
                            between logic and        and better business is
 does my product                                                                    monologue to a           dialogue by getting
                                  magic.                   innovation.
        matter?                                                                   dialogue by getting             feedback.
                                                                                        feedback.




                                                                                             By Marty Neumier | Read by Lauren Innella
With each turn
 of the circle,
 brand value
spirals higher.




                  By Marty Neumier | Read by Lauren Innella
THE END.




“ Every advertisement should be thought of as a contribution
to the complex symbol which is the brand image. ”
                                          - David Ogilvy



                                           By Marty Neumier | Read by Lauren Innella

Weitere ähnliche Inhalte

Andere mochten auch

Brand equity and customer purchase decision
Brand equity and customer purchase decisionBrand equity and customer purchase decision
Brand equity and customer purchase decisionWhistling Crow
 
Brand Tracking - Taking The Pulse On Your Brand
Brand Tracking - Taking The Pulse On Your BrandBrand Tracking - Taking The Pulse On Your Brand
Brand Tracking - Taking The Pulse On Your BrandMichaela Mora
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingRai University Ahmedabad
 
Research paper powerpoint presentation for public viewing
Research paper powerpoint presentation for public viewingResearch paper powerpoint presentation for public viewing
Research paper powerpoint presentation for public viewingKnuckles McGuire
 
Research Presentation Format
Research Presentation FormatResearch Presentation Format
Research Presentation FormatLifelong Learning
 
Measuring Brand Equity
Measuring Brand EquityMeasuring Brand Equity
Measuring Brand EquityCarol Phillips
 
Research project ppt
Research project pptResearch project ppt
Research project pptJohn McKeown
 
Research Proposal Presentation
Research Proposal PresentationResearch Proposal Presentation
Research Proposal PresentationVal MacMillan
 
My research proposal.ppt
My research proposal.pptMy research proposal.ppt
My research proposal.pptnanimamat
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studiesWhistling Crow
 
The Research Proposal
The Research ProposalThe Research Proposal
The Research Proposalguest349908
 
Brand equity presentation
Brand equity presentationBrand equity presentation
Brand equity presentationutuutkarsh
 
Sample Business Proposal Presentation
Sample Business Proposal PresentationSample Business Proposal Presentation
Sample Business Proposal PresentationDaryll Cabagay
 

Andere mochten auch (18)

Brand equity and customer purchase decision
Brand equity and customer purchase decisionBrand equity and customer purchase decision
Brand equity and customer purchase decision
 
Brand Gap
Brand  GapBrand  Gap
Brand Gap
 
Brand Tracking - Taking The Pulse On Your Brand
Brand Tracking - Taking The Pulse On Your BrandBrand Tracking - Taking The Pulse On Your Brand
Brand Tracking - Taking The Pulse On Your Brand
 
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingBrand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
 
Research paper powerpoint presentation for public viewing
Research paper powerpoint presentation for public viewingResearch paper powerpoint presentation for public viewing
Research paper powerpoint presentation for public viewing
 
Brand loyalty
Brand loyaltyBrand loyalty
Brand loyalty
 
Nike Ppt[1]
Nike Ppt[1]Nike Ppt[1]
Nike Ppt[1]
 
Presentation Of Research Work
Presentation Of Research WorkPresentation Of Research Work
Presentation Of Research Work
 
Research Presentation Format
Research Presentation FormatResearch Presentation Format
Research Presentation Format
 
Measuring Brand Equity
Measuring Brand EquityMeasuring Brand Equity
Measuring Brand Equity
 
Research project ppt
Research project pptResearch project ppt
Research project ppt
 
Research Proposal Presentation
Research Proposal PresentationResearch Proposal Presentation
Research Proposal Presentation
 
My research proposal.ppt
My research proposal.pptMy research proposal.ppt
My research proposal.ppt
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studies
 
The Research Proposal
The Research ProposalThe Research Proposal
The Research Proposal
 
Brand equity presentation
Brand equity presentationBrand equity presentation
Brand equity presentation
 
Brand Equity Ppt
Brand Equity PptBrand Equity Ppt
Brand Equity Ppt
 
Sample Business Proposal Presentation
Sample Business Proposal PresentationSample Business Proposal Presentation
Sample Business Proposal Presentation
 

Ähnlich wie The Brand Gap

The Decision Making Process - Neuromarketing Overview
The Decision Making Process - Neuromarketing Overview The Decision Making Process - Neuromarketing Overview
The Decision Making Process - Neuromarketing Overview True Impact
 
Mind the Gap – Making Brand Conversations Real, Relevant and Repeatable
Mind the Gap – Making Brand Conversations Real, Relevant and RepeatableMind the Gap – Making Brand Conversations Real, Relevant and Repeatable
Mind the Gap – Making Brand Conversations Real, Relevant and RepeatableBSI
 
Social Engagement and Collaboration.
Social Engagement and Collaboration.Social Engagement and Collaboration.
Social Engagement and Collaboration.Gareth Jones
 
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning OfficerTim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officerfrog
 
The Science Of Word Of Mouth
The Science Of Word Of MouthThe Science Of Word Of Mouth
The Science Of Word Of MouthJorge Barba
 
Neuromarketing Examples - Neuromarketing Overview
Neuromarketing Examples - Neuromarketing Overview Neuromarketing Examples - Neuromarketing Overview
Neuromarketing Examples - Neuromarketing Overview True Impact
 
Client of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMOClient of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMOGringo
 
CD Capabilities Portfolio
CD Capabilities PortfolioCD Capabilities Portfolio
CD Capabilities PortfolioPaul Patzloff
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURANick Coates
 
Joining People and Brands
Joining People and BrandsJoining People and Brands
Joining People and BrandsHumanCentered
 
Starting your advertising career
Starting your advertising careerStarting your advertising career
Starting your advertising careerDavid Murphy
 
The 2011 Digital Outlook
The 2011 Digital Outlook The 2011 Digital Outlook
The 2011 Digital Outlook Engauge
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing WorkbookVelocity Partners
 
Making Innovation Work
Making Innovation WorkMaking Innovation Work
Making Innovation WorkImperago Ltd
 
The content marketing revolution
The content marketing revolutionThe content marketing revolution
The content marketing revolutionTactus Associates
 

Ähnlich wie The Brand Gap (20)

The Decision Making Process - Neuromarketing Overview
The Decision Making Process - Neuromarketing Overview The Decision Making Process - Neuromarketing Overview
The Decision Making Process - Neuromarketing Overview
 
Mind the Gap – Making Brand Conversations Real, Relevant and Repeatable
Mind the Gap – Making Brand Conversations Real, Relevant and RepeatableMind the Gap – Making Brand Conversations Real, Relevant and Repeatable
Mind the Gap – Making Brand Conversations Real, Relevant and Repeatable
 
Social Engagement and Collaboration.
Social Engagement and Collaboration.Social Engagement and Collaboration.
Social Engagement and Collaboration.
 
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning OfficerTim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
 
The Science Of Word Of Mouth
The Science Of Word Of MouthThe Science Of Word Of Mouth
The Science Of Word Of Mouth
 
Enterprise Storytelling
Enterprise StorytellingEnterprise Storytelling
Enterprise Storytelling
 
Neuromarketing Examples - Neuromarketing Overview
Neuromarketing Examples - Neuromarketing Overview Neuromarketing Examples - Neuromarketing Overview
Neuromarketing Examples - Neuromarketing Overview
 
Client of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMOClient of the Future by Gringo / SoDA DMO
Client of the Future by Gringo / SoDA DMO
 
CD Capabilities Portfolio
CD Capabilities PortfolioCD Capabilities Portfolio
CD Capabilities Portfolio
 
Book review the steve jobs way by dinesh chandrasekar
Book review  the steve jobs way by dinesh chandrasekarBook review  the steve jobs way by dinesh chandrasekar
Book review the steve jobs way by dinesh chandrasekar
 
International Innovation for AURA
International Innovation for AURAInternational Innovation for AURA
International Innovation for AURA
 
Joining People and Brands
Joining People and BrandsJoining People and Brands
Joining People and Brands
 
Starting your advertising career
Starting your advertising careerStarting your advertising career
Starting your advertising career
 
The 2011 Digital Outlook
The 2011 Digital Outlook The 2011 Digital Outlook
The 2011 Digital Outlook
 
Ideas born social
Ideas born socialIdeas born social
Ideas born social
 
The B2B Content Marketing Workbook
The B2B Content Marketing WorkbookThe B2B Content Marketing Workbook
The B2B Content Marketing Workbook
 
Old School vs. New School Brief
Old School vs. New School BriefOld School vs. New School Brief
Old School vs. New School Brief
 
Making Innovation Work
Making Innovation WorkMaking Innovation Work
Making Innovation Work
 
The content marketing revolution
The content marketing revolutionThe content marketing revolution
The content marketing revolution
 
Social Business
Social BusinessSocial Business
Social Business
 

Kürzlich hochgeladen

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 

Kürzlich hochgeladen (18)

WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 

The Brand Gap

  • 2. THE
  • 4. THE BRAND GAP
  • 5. THE BRAND By Marty Neumier | Read by Lauren Innella GAP
  • 7. So, WHAT IS THE BRAND GAP? Unfortunately, the left brain (analytical, logical, linear, concrete) doesn’t always know what the right brain (intuitive, emotional, spatial, visual) is doing. Whenever there’s a rift between strategy and creativity - between logic and magic - there’s a brand gap. It can cause a brilliant strategy to fail where it counts most, at the point of contact with the customer, or, it can doom a bold creative initiative before it’s even launched, way back at the planning stage.
  • 8. The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
  • 9. A BRAND IS NOT WHAT YOU SAY IT IS. IT’S WHAT THEY SAY IT IS. The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
  • 10. A BRAND IS NOT WHAT YOU SAY IT IS. IT’S WHAT THEY SAY IT IS. • A brand is a person’s gut feeling about a product, service or company. • The foundation of a brand is trust. • Branding is the process of connecting good strategy with good creative. • A charismatic brand is any product, service or company for which people believe there’s no substitute. • People base their buying decisions more on symbolic cues (design) than features, benefits and price. Make sure your symbols are compelling. The Brand Gap, 2006 By Marty Neumier | Read by Lauren Innella
  • 11. A brand is a person’s gut feeling about a product, service Text or organization. By Marty Neumier | Read by Lauren Innella
  • 12. By Marty Neumier | Read by Lauren Innella
  • 13. By Marty Neumier | Read by Lauren Innella
  • 14. Our brains filter out irrelevant information, letting in only what’s different and useful. Tell me again why does my product matter? By Marty Neumier | Read by Lauren Innella
  • 15. Our brains filter out By asking left-brainers irrelevant information, and right brainers to letting in only what’s work as a team, you different and useful. bridge the gap Tell me again why between logic and does my product magic. matter? By Marty Neumier | Read by Lauren Innella
  • 16. Our brains filter out By asking left-brainers It’s design, not strategy irrelevant information, and right brainers to that ignites passion in letting in only what’s work as a team, you people. And the magic different and useful. bridge the gap behind better design Tell me again why between logic and and better business is does my product magic. innovation. matter? By Marty Neumier | Read by Lauren Innella
  • 17. Our brains filter out The standard By asking left-brainers It’s design, not strategy irrelevant information, communication model and right brainers to that ignites passion in letting in only what’s is antique. Transform work as a team, you people. And the magic different and useful. your brand bridge the gap behind better design Tell me again why communication from a between logic and and better business is does my product monologue to a magic. innovation. matter? dialogue by getting feedback. By Marty Neumier | Read by Lauren Innella
  • 18. Our brains filter out The standard The standard By asking left-brainers It’s design, not strategy irrelevant information, communication model communication model is and right brainers to that ignites passion in letting in only what’s is antique. Transform antique. Transform your work as a team, you people. And the magic different and useful. your brand brand communication bridge the gap behind better design Tell me again why communication from a from a monologue to a between logic and and better business is does my product monologue to a dialogue by getting magic. innovation. matter? dialogue by getting feedback. feedback. By Marty Neumier | Read by Lauren Innella
  • 19. With each turn of the circle, brand value spirals higher. By Marty Neumier | Read by Lauren Innella
  • 20. THE END. “ Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ” - David Ogilvy By Marty Neumier | Read by Lauren Innella

Hinweis der Redaktion

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n