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Social Media vs. Accessibility
   PSF Buzz

     Jack Pickard



     07 July 2009
Social Media vs. Accessibility
   Welcome To St James’ Park
                     •   Yes, our new away kit
                         is horrible
                     •   Yes, we got relegated
                     •   Yes, we are a bit of a
                         laughing stock at the
                         moment
                     •   Yes, I know our new
                         away kit is really, really
                         horrible
                     •   Yes, this isn’t St James’
                         Park,
Social Media vs. Accessibility
   Accessibility
   • Legal – DDA
   • Moral – Responsibility to citizens
   • Financial – the disabled dollar
Social Media vs. Accessibility
   Accessibility
   • Specific Public Sector Requirements


     •   DED (Disability Equality Duty)
     •   EU Riga Declaration
     •   Cabinet Office Requirements
Social Media vs. Accessibility
   The Social Media ‘Push’
   • Push towards digital engagement
   • They won’t come to you
   • ‘I’m Not Listening’
   • Like it or not, it’s happening
Social Media vs. Accessibility
   But Is It Accessible?
   • No
Social Media vs. Accessibility
   But Is It Accessible?
   • Well, not really
   • What are the problems?
     •   CAPTCHA
     •   AJAX
     •   User Generated Content
Social Media vs. Accessibility
   But Is It Accessible?
     •   Not yet, but it is improving
         •   Facebook to Make Site More
             Accessible to Blind
             http://508portal.com/?q=node/598
Social Media vs. Accessibility
   Facebook CAPTCHA
Social Media vs. Accessibility
   Twitter CAPTCHA
Social Media vs. Accessibility
   YouTube CAPTCHA
Social Media vs. Accessibility
   Facebook vs Keyboard
Social Media vs. Accessibility
   Twitter vs Keyboard
Social Media vs. Accessibility
   What Can You Do?
   • Which parts can you make accessible?
      • What parts are your responsibility?
      • What can you do?

   • Ensure that information is available elsewhere
     in a more accessible format
   • Help people make the best of their
     experience
   • If people can’t use that service, they won’t
     come to that service to find you
Social Media vs. Accessibility
   Facebook Accessibility
     •   How do I register with Facebook using a screen
         reader?
     •   Do you provide a HTML only version of the site?
     •   How can I report a problem with the assistive
         technology (i.e. screen reader) I'm using?
     •   How do I access the Gift Shop using a screen reader?
     •   How do I increase/decrease the font/text sizes on
         Facebook?
     •   How do I use Facebook Chat with a screen reader?
Social Media vs. Accessibility
Accessible Twitter
Social Media vs. Accessibility
   Accessible Twitter
   • @AccessibleTwitr designed by @dennisl of the
     @webaxe podcast

   • Features:
      • All links are keyboard accessible

      • Simple, consistent layout and navigation

      • Headings and page titles are implemented for
        optimal accessibility
      • Works great with or without JavaScript
Social Media vs. Accessibility
   Accessible Twitter
   • More Features:
     •   Ajax actions are concluded with an alert
     •   Large default text size and high color contrast
     •   When entering tweets, audio cues indicate when the
         character limit is almost reached
     •   Forms and data tables are marked up for optimal
         accessibility
     •   Code is semantic, light, and adheres to best practices in
         Web Standards.
     •   If a tweet is in response to another (and marked as such in
         the data), a clearer link is provided to the that tweet
     •    Tested on all major browsers: IE6, IE7, IE8, Firefox, Safari,
         Opera, and Chrome
Social Media vs. Accessibility
   You Tube
     •   Bob’s House:
         http://www.youtube.com/watch?v=
     •   If a video has no sound
         •   Caption
         •   Transcript/Description
Social Media vs. Accessibility
   You Tube
     •   Captioning:
         •   When uploading a video to YouTube now
             you also have the option to upload a
             closed caption file for the video
         •   Easy You Tube Caption Creator
             http://www.youtube.com/watch?v=_Tp6hgAE
         •   http://accessify.com/tools-and-wizards/access
Social Media vs. Accessibility
   The fault is
     …default

     •   Social media/networking
         applications by default aren’t
         very accessible
Social Media vs. Accessibility
   The Verdict
     •   No Excuses
         •   Accessibility is not a reason not to
             use social media
         •   It’s a reason to understand and use
             social media properly and provide
             support
Social Media vs. Accessibility
   Testing
     •   Test your sites
     •   Test your usage of social media
     •   Disability Equality Duty
Social Media vs. Accessibility
   You’ll Fail
     •   You’ll fail
     •   You’ll make mistakes
     •   But by ignoring the whole thing, you’ll
         make more mistakes
     •   Experiment, monitor, set policy
     •   Won’t reach everyone
         •   Over 1000 over 60s renewed their travel
             passes online (Nexus)
     •   Just Do It
Social Media vs. Accessibility
   Resources
     •   WebAIM
     •   Accessify
     •   AccessifyForum
     •   WAI
     •   WebCredible
Social Media vs. Accessibility



     …and then I walked
     on down the hall…

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Social Media Vs Accessibility

  • 1. Social Media vs. Accessibility PSF Buzz Jack Pickard 07 July 2009
  • 2. Social Media vs. Accessibility Welcome To St James’ Park • Yes, our new away kit is horrible • Yes, we got relegated • Yes, we are a bit of a laughing stock at the moment • Yes, I know our new away kit is really, really horrible • Yes, this isn’t St James’ Park,
  • 3. Social Media vs. Accessibility Accessibility • Legal – DDA • Moral – Responsibility to citizens • Financial – the disabled dollar
  • 4. Social Media vs. Accessibility Accessibility • Specific Public Sector Requirements • DED (Disability Equality Duty) • EU Riga Declaration • Cabinet Office Requirements
  • 5. Social Media vs. Accessibility The Social Media ‘Push’ • Push towards digital engagement • They won’t come to you • ‘I’m Not Listening’ • Like it or not, it’s happening
  • 6. Social Media vs. Accessibility But Is It Accessible? • No
  • 7. Social Media vs. Accessibility But Is It Accessible? • Well, not really • What are the problems? • CAPTCHA • AJAX • User Generated Content
  • 8. Social Media vs. Accessibility But Is It Accessible? • Not yet, but it is improving • Facebook to Make Site More Accessible to Blind http://508portal.com/?q=node/598
  • 9. Social Media vs. Accessibility Facebook CAPTCHA
  • 10. Social Media vs. Accessibility Twitter CAPTCHA
  • 11. Social Media vs. Accessibility YouTube CAPTCHA
  • 12. Social Media vs. Accessibility Facebook vs Keyboard
  • 13. Social Media vs. Accessibility Twitter vs Keyboard
  • 14. Social Media vs. Accessibility What Can You Do? • Which parts can you make accessible? • What parts are your responsibility? • What can you do? • Ensure that information is available elsewhere in a more accessible format • Help people make the best of their experience • If people can’t use that service, they won’t come to that service to find you
  • 15. Social Media vs. Accessibility Facebook Accessibility • How do I register with Facebook using a screen reader? • Do you provide a HTML only version of the site? • How can I report a problem with the assistive technology (i.e. screen reader) I'm using? • How do I access the Gift Shop using a screen reader? • How do I increase/decrease the font/text sizes on Facebook? • How do I use Facebook Chat with a screen reader?
  • 16. Social Media vs. Accessibility Accessible Twitter
  • 17. Social Media vs. Accessibility Accessible Twitter • @AccessibleTwitr designed by @dennisl of the @webaxe podcast • Features: • All links are keyboard accessible • Simple, consistent layout and navigation • Headings and page titles are implemented for optimal accessibility • Works great with or without JavaScript
  • 18. Social Media vs. Accessibility Accessible Twitter • More Features: • Ajax actions are concluded with an alert • Large default text size and high color contrast • When entering tweets, audio cues indicate when the character limit is almost reached • Forms and data tables are marked up for optimal accessibility • Code is semantic, light, and adheres to best practices in Web Standards. • If a tweet is in response to another (and marked as such in the data), a clearer link is provided to the that tweet • Tested on all major browsers: IE6, IE7, IE8, Firefox, Safari, Opera, and Chrome
  • 19. Social Media vs. Accessibility You Tube • Bob’s House: http://www.youtube.com/watch?v= • If a video has no sound • Caption • Transcript/Description
  • 20. Social Media vs. Accessibility You Tube • Captioning: • When uploading a video to YouTube now you also have the option to upload a closed caption file for the video • Easy You Tube Caption Creator http://www.youtube.com/watch?v=_Tp6hgAE • http://accessify.com/tools-and-wizards/access
  • 21. Social Media vs. Accessibility The fault is …default • Social media/networking applications by default aren’t very accessible
  • 22. Social Media vs. Accessibility The Verdict • No Excuses • Accessibility is not a reason not to use social media • It’s a reason to understand and use social media properly and provide support
  • 23. Social Media vs. Accessibility Testing • Test your sites • Test your usage of social media • Disability Equality Duty
  • 24. Social Media vs. Accessibility You’ll Fail • You’ll fail • You’ll make mistakes • But by ignoring the whole thing, you’ll make more mistakes • Experiment, monitor, set policy • Won’t reach everyone • Over 1000 over 60s renewed their travel passes online (Nexus) • Just Do It
  • 25. Social Media vs. Accessibility Resources • WebAIM • Accessify • AccessifyForum • WAI • WebCredible
  • 26. Social Media vs. Accessibility …and then I walked on down the hall…