Making people “love” advertising, through branded entertainment.
Presentation given at MIPTV 2009 at Cannes, by Panos Sambrakos, Executive Creative Director of OgilvyOne Athens.
Video of the presentation at Cannes, can be seen here:
http://www.youtube.com/watch?v=Cm2Mnit6Mp0
Organizational Structure Running A Successful Business
Love at every site
1. Love at every site Making people “love” advertising, through branded entertainment Panos Sambrakos Executive Creative Director, OgilvyOne Worldwide, Athens
2. Viewing habits have changed dramatically in the course of just one generation.
3. Back in 1979… Channel 1 The Dukes of Hazard Channel 2 Some other program Limited choices for viewers – maximum impact for ads
4. After 30 years… Kids program 1 Kids program 2 Kids program 3 Kids program 4 Kids program 5 Unlimited choices for viewers – lesser impact for ads
5. You can watch only what you want On demand, avoiding commercials
6. Interacting with your favorite content Online, rich media experiences that engage users
24. Consumers that “loved” the advertising! I don't know what to say. I liked it so much. It was perfect! Ina Sotiri Perfect!!! Just that! Oh, and very moving! Marios Papagiannopoulos Wonderful story...♥ Annoula Fre ★★★★★ It was very nice, because it felt real and at the end I was honestly moved when they came back together! Kostas Petridis ★★★★★ I liked the story very much and I believe if it was released at the cinema, it'd be sold out. Giorgos Agopian Simply perfect... Lacta chocolate is amazing. Domenico Clores is a god! Giwta Koufargiri love at every site Bouzoudi Alexandra