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Things to Know Before Launching an International Meeting

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Peter Turner
Peter Turner

MeetingsNet Webinar conducted Nov 18, 2009

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Things to Know Before Launching an International Meeting Karen Malone, Vice President Meeting Services , HIMSS Peter Turner, Director Business Development – US Market, MCI Group
This Happening to You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Global Growth Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Challenges Ability to Operate Locally Capacity to Deliver Locally Relevant Products Barriers Lack of regional experience and knowledge Costs and need to assess ROI (event strategy) No license to transact business (tax/legal) Need locally relevant product, marketing and business development Higher risk and competence to execute properly in region
Benchmark Local Markets by Competitive Factors
Who’s More Competitive?
Site Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Negotiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Mitigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing & Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value of Local Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of A Good Event Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information KMalone@himss.org or www.himss.org Peter.turner@mci-group.com or www.growglobally.org

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Things to Know Before Launching an International Meeting

  • 1. Things to Know Before Launching an International Meeting Karen Malone, Vice President Meeting Services , HIMSS Peter Turner, Director Business Development – US Market, MCI Group
  • 2.
  • 3.
  • 4. Common Challenges Ability to Operate Locally Capacity to Deliver Locally Relevant Products Barriers Lack of regional experience and knowledge Costs and need to assess ROI (event strategy) No license to transact business (tax/legal) Need locally relevant product, marketing and business development Higher risk and competence to execute properly in region
  • 5. Benchmark Local Markets by Competitive Factors
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  • 9.
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  • 11.
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  • 13. For More Information KMalone@himss.org or www.himss.org Peter.turner@mci-group.com or www.growglobally.org