The document discusses how crowdsourcing can be used by associations to tap into a wider network of knowledge and skills at a lower cost. It provides benefits like speeding up time to market and building customer loyalty. Case studies are presented on how the Journal of Visualized Experiments (JoVE) and InnoCentive use crowdsourcing platforms. InnoCentive's multi-step process involves posting challenges, signing confidentiality agreements, providing details in a secure project room, supporting solvers, evaluating submissions, and awarding intellectual property rights. Players to watch that are experimenting with crowdsourcing models are also listed.