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WOMMA Webinar: The FTC to Update its Guidance for Online Advertising: What Does the Future Hold?

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The FTC to Update Guidance for Online Advertising: What Does the Future Hold? Rich Cleland, Assistant Director, FTC Division of Advertising Practices Anthony E. DiResta , Partner, Winston & Strawn [email_address] ; (202)282-5782 Keith Trivitt , Associate Director of Public Relations, PRSA; Tw: @KeithTrivitt Tw: @PRSA Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
The FTC Initiative: Rich Cleland ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Brand Marketer’s Perspective Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketers Get Endorsement Guides (for the most part) ,[object Object],[object Object],[object Object]
Timeline of Disruptive Technologies
Four “Facebook Era” Concerns ,[object Object],[object Object],[object Object],[object Object]
Sometimes Tech Impedes Disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Can a TOS be a Trap? ,[object Object],[object Object]
A New Value Emerges: SEO ,[object Object],[object Object]
Overlooked Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA Comments to FTC PRSA Comments to FTC Keith Trivitt Associate Director of Public Relations Public Relations Society of America Tw: @KeithTrivitt
Public Relations Society of America ,[object Object],[object Object],[object Object],[object Object]
PRSA Code of Ethics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives of PRSA Commentary ,[object Object],[object Object],[object Object],[object Object]
PRSA’s Recommendations to FTC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRSA’s Recommendations to FTC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commitment to Responsible Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commitment in Action ,[object Object],[object Object]
Final Comments ,[object Object],[object Object],[object Object],[object Object]
Final Recommendations ,[object Object],[object Object]
Other Comments to FTC ,[object Object],[object Object],[object Object]
?? Questions ?? The FTC to Update Guidance for Online Advertising: What Does the Future Hold? Rich Cleland, Assistant Director, FTC Division of Advertising Practices Anthony E. DiResta , Partner, Winston & Strawn [email_address] ; (202)282-5782 Keith Trivitt , Associate Director of Public Relations, PRSA; Tw: @KeithTrivitt Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov

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WOMMA Webinar: The FTC to Update its Guidance for Online Advertising: What Does the Future Hold?

  • 1. The FTC to Update Guidance for Online Advertising: What Does the Future Hold? Rich Cleland, Assistant Director, FTC Division of Advertising Practices Anthony E. DiResta , Partner, Winston & Strawn [email_address] ; (202)282-5782 Keith Trivitt , Associate Director of Public Relations, PRSA; Tw: @KeithTrivitt Tw: @PRSA Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov
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  • 4. A Brand Marketer’s Perspective Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov
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  • 7. Timeline of Disruptive Technologies
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  • 13. PRSA Comments to FTC PRSA Comments to FTC Keith Trivitt Associate Director of Public Relations Public Relations Society of America Tw: @KeithTrivitt
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  • 24. ?? Questions ?? The FTC to Update Guidance for Online Advertising: What Does the Future Hold? Rich Cleland, Assistant Director, FTC Division of Advertising Practices Anthony E. DiResta , Partner, Winston & Strawn [email_address] ; (202)282-5782 Keith Trivitt , Associate Director of Public Relations, PRSA; Tw: @KeithTrivitt Joe Chernov , VP of Content Marketing, Eloqua Tw: @jchernov