PRSA Ethics Month Tweet Chat — Maintaining Ethical Standards in PR

#PRethics on Twitter | All Tweets | 2011-09-13 | TweetReports http://search.tweetreports.com/q/topic/%23PRethics/id64329.html

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2011-09-13 to 2011-09-13 113 contributors
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@ADamJ0sEph: HPU is looking to do a discussion forum of case studies! #PRSSA #PRethics
September 13, 2011, 1:53 am

@mvallbona: RT @PRSA: How would you define unethical #PR? Join our #PRethics Tweet chat at 3pm ET Tues to discuss!
September 13, 2011, 5:53 am

@bettylovell: RT @PRSA: We’ll be discussing ways to maintain #PR’s ethical standards during our #PRethics Tweet chat at 3pm ET Tues.
Join us!
September 13, 2011, 11:54 am

@KeithTrivitt: For the AM crowd, @PRSA will be hosting another Ethics Month Tweet chat at 3pm ET TODAY. Hashtag: #PRethics
September 13, 2011, 12:29 pm

@PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET
September 13, 2011, 1:00 pm

@MichaelCarusi: RT @PRSA Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET

@JenMarsikFriess: For Ethics Month, @PRSA is hosting #PRethics chats TUE @ 3p ET. @PRSADetroit is hosting a workshop 9.21.
http://t.co/MGzXXCR Be my guest?

@alittleCPR: RT @PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET

@KeithTrivitt: Join us! RT @prsa: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at
3pm ET

@KonnorSchmaltz: RT @PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm
ET

@onlyinsanjuan: RT @PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET

1 of 23 9/14/2011 9:14 AM


@dianapfaff: RT @PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET

@Quozza: RT @KeithTrivitt: Join us! RT @prsa: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat
TODAY at 3pm ET

@chillygal: Learn how others are maintaining ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET / MT 11A
Alaska time via/ @PRSA

@redtype: Learn how others are maintain ethical standards in #PR during #PRethics Tweet chat TODAY at 3pm ET / MT 11A Alaska time
@PRSA @chillygal

@melissa_snead: RT @PRSA Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm ET

@mistylc75: Cool RT @PRSA: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet chat TODAY at 3pm
ET

@gomezdm: RT @KeithTrivitt: Join us! RT @prsa: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet
chat TODAY at 3pm ET

@JRTheOneandOnly: #PRSSA don't forget to join in on the #PRethics chat today at 3:00p.m. EST #prSTUDchat #u30pro #college
#professionals

@C_Hipke: RT @JenMarsikFriess: For Ethics Month, @PRSA is hosting #PRethics chats TUE @ 3p ET. @PRSADetroit is hosting a workshop
9.21. http://t.co/MGzXXCR Be my guest?

@jgombita: Yes MT @KeithTrivitt: Join today's chat for insight RT @prsa: How would you define unethical #PR? Discuss at #PRethics
Tweet chat at 3pm E.T

@AmyL_Bishop: RT @JRTheOneandOnly: #PRSSA don't forget to join in on the #PRethics chat today at 3:00p.m. EST #prSTUDchat
#u30pro #college #professionals

@PRSAOrlando: "The PR profession...can play a vital role in restoring & enhancing trust." Read more in this #PRSA blog on #PRethics:
http://ow.ly/6t2cq

@PRSA: Today’s #PRethics chat will begin at 3pm ET. Discuss ways to maintain ethical standards in #PR #PRSA

@jgombita: .@greenbanana @jangles @sheldrake hoping all of you will be "attending" & contributing to second @prsa-sponosred
#PRethics chat in 4 hours!

2 of 23 9/14/2011 9:14 AM



@PRSAHoosier: Issues in ethics: Rescuing reputations at risk http://ow.ly/6sxyS #prethics

@GeorgetownCSIC: RT @prsa: Today’s #PRethics chat will begin at 3pm ET. Discuss ways to maintain ethical standards in #PR.

@wuprssa: Join #PRSA in today's Tweet chat on #PRethics from 3pm to 4pm to discuss ethical standards in the field.

@victorysunpr: RT @PRSAHoosier: Issues in ethics: Rescuing reputations at risk http://ow.ly/6sxyS #prethics

@jgombita: FYI, (related) @prsa-sponsored #PRethics chat on today (3 p.m. ET) RT @ewittke: Protecting The Reputation of #PR:
http://t.co/mEO4uVF

@evamaierhofer: RT @jgombita: FYI, (related) @prsa-sponsored #PRethics chat on today (3 p.m. ET) RT @ewittke: Protecting The
Reputation of #PR: http://t.co/mEO4uVF

@KeithTrivitt: 3 hours until @PRSA's #PRethics Tweet chat. Topic is maintaining ethical standards in #PR. Join us at 3pm ET TODAY

@scullyke12: RT @KeithTrivitt: 3 hours until @PRSA's #PRethics Tweet chat. Topic is maintaining ethical standards in #PR. Join us at
3pm ET TODAY

@doitinpublic: RT @KeithTrivitt: 3 hours until @PRSA's #PRethics Tweet chat. Topic is maintaining ethical standards in #PR. Join us at
3pm ET TODAY

@balcomagency: RT @fortworthPRSA: What is your reputation worth? (#PRethics) http://t.co/A22WPGs #PRSA

@irisdias: RT @keithtrivitt: 3 hours until @PRSA's #PRethics Tweet chat. Topic is maintaining ethical standards in #PR. Join us at 3pm ET
TODAY

@Sheldrake: @jgombita Would do if I wasn't out and about this evening. Will take a look at the hashtag afterwards tho #PRethics
(@jangles @greenbanana)

@JRTheOneandOnly: excited for todays #PRethics chat at 3p.m. #prssa #prsa #prSTUDchat #u30pro #ethics #diversity

3 of 23 9/14/2011 9:14 AM


@UVUPR: RT @PRSA: Today’s #PRethics chat will begin at 3pm ET. Discuss ways to maintain ethical standards in #PR #PRSA

@dbreakenridge: Wish I could participate! RT @JRTheOneandOnly: excited for todays #PRethics chat at 3p.m. #prssa #prsa
#prSTUDchat #u30pro #ethics

@PRSA: Prep for today's 3pm ET #PRethics chat by reading this LAT story on what NOT to do in #PR ethics http://t.co/GRUQrXH

@PRSA: How would you define unethical #PR? Discuss at #PRethics chat TODAY at 3pm ET #PRSA

@gchesman: RT @prsa: Prep for today's 3pm ET #PRethics chat by reading this LAT story on what NOT to do in #PR ethics http://t.co
/TtMsCck

@thefishareloose: "@prsa: Prep for today's 3pm ET #PRethics chat by reading this LAT story on what NOT to do in #PR ethics http://t.co
/wSRtTya" A must read!

@BYUComms: RT @KeithTrivitt: Join us! RT @prsa: Learn how others are maintain ethical standards in #PR during our #PRethics Tweet
chat TODAY at 3pm ET

@jangles: @jgombita unfortunately, timing doesn't work for me today. But will read the transcript! #prethics / @greenbanana
@sheldrake

@jgombita: @jangles @sheldrake shame you're both unavailable for today's #PRethics (but there's still chats #3 #4). Hope
@greenbanana is free. Cheers.

@PRSA: We’ll be discussing ways to maintain ethical standards in #PR at 3pm ET TODAY. Hashtag: #PRethics Join us!

@ConfabPR: Can't wait to check this out! RT @PRSA: We’ll be discussing ways to maintain ethical standards in #PR at 3pm ET TODAY.
Hashtag: #PRethics

@JLMoskowitz: FYI! RT @prsa: We’ll be discussing ways to maintain ethical standards in #PR at 3pm ET TODAY. Hashtag: #PRethics Join
us!

@JamieIvory: The Only Way Is Ethics RT @PRSA: We’ll be discussing ways to maintain ethical standards in #PR at 3pm ET TODAY.
Hashtag: #PRethics Join us!

@PRSSANational: #PRethics chat today at 3 p.m. with @PRSA! Check it out #PRSSA and #PRstudchat students!

4 of 23 9/14/2011 9:14 AM


@laurenkgray: RT @PRSSANational: #PRethics chat today at 3 p.m. with @PRSA! Check it out #PRSSA and #PRstudchat students!

@ewittke: @jgombita Thanks Judy! I'll be keeping an eye on that. #PRethics

@jgombita: You're welcome and hope so @ewittke. if @keithtrivitt is around maybe he can supply you with the transcript from last week's
#PRethics chat.

@CSUN_PRSSA: RT @PRSSANational: #PRethics chat today at 3 p.m. with @PRSA! Check it out #PRSSA and #PRstudchat students!

@TraversCollins: In today's @PRSA Twitter chat, they will be tackling ways to maintain ethical standards in #PR. Join in at 3PM using
#PRethics!

@mohrinkd: RT @PRSAHoosier: Issues in ethics: Rescuing reputations at risk http://ow.ly/6sxyS #prethics

@KeithTrivitt: @jgombita @ewittke Here you go: http://t.co/N2zk1uI Transcript of @PRSA Ethics Month tweet chat #PRethics

@mohrinkd: #SCOM361 Check out this roundtable discussion on Issues in ethics: Rescuing reputations at risk: #PRethics: http://t.co
/xM1iVl8

@PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@jgombita: In about one hour (i.e., 3 p.m. ET), the second @prsa-sponsored Ethics Month Twitter chat is happening. Hashtag #PREthics.
The first one wa…

@AVKrystle: @avjessica Sounds interesting! RT @PRSA nCountdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@carlyjdean: RT @PRSA: Countdown to #PRSA #PRethics chat: 1 hour. We can’t wait to hear your input!

@PRSA: Paying for Positive Media Coverage http://t.co/MKOaas9 — #PRSA response to LAT story on unethical #PR practices #PRethics

@KeithTrivitt: RT @prsa: Paying for Positive Media Coverage http://t.co/1yrKscI — #PRSA response to LAT story on unethical #PR
practices #PRethics

5 of 23 9/14/2011 9:14 AM


@AmandaSueHill: RT @PRSA: Paying for Positive Media Coverage http://t.co/MKOaas9 — #PRSA response to LAT story on unethical #PR
practices #PRethics

@gchesman: @keithtrivitt In music, paying for getting played on the radio was called 'payola' - It's unethical but the only option.
#PRethics

@dianeschwartz: RT @PRSA: Paying for Positive Media Coverage http://t.co/MKOaas9 — #PRSA response to LAT story on unethical #PR
practices #PRethics

@dachauvin: RT @PRSA: Paying for Positive Media Coverage http://t.co/MKOaas9 — #PRSA response to LAT story on unethical #PR
practices #PRethics

@PRSA: Eager to kick off the #PRSA Twitter chat at 3 p.m. ET. Join us! #PRethics

@phxprsa: RT @PRSA: Eager to kick off the #PRSA Twitter chat at 3 p.m. ET. Join us! #PRethics

@PRSA: #PRSA #PRethics chat starts in 30 minutes! Get ready with this post on how #PR builds trust in biz http://t.co/mruMFy9

@CarolynMaeKim: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Get ready with this post on how #PR builds trust in biz
http://t.co/mruMFy9

@Ms_Yale: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Get ready with this post on how #PR builds trust in biz http://t.co
/mruMFy9

@DylanLyle: RT @PRSA: #PRSA #PRethics chat starts in 30 minutes! Get ready with this post on how #PR builds trust in biz http://t.co
/mruMFy9

@PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA

@GolinHarrisTX: RT @PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA

@Fiskey: @PRSA Who's hosting today's chat? #PRethics #PRSA

@LSteinseifer: RT @PRSA: #PRethics chat starts in 15 minutes (3pm ET). Are you ready? #PRSA

@KeithTrivitt: #PRethics chat starts at 3pm ET! RT @prsa: @Fiskey Hi, Rosanna. Patrick McLaughlin APR from BEPS is today's host.
Looking forward to it!

6 of 23 9/14/2011 9:14 AM



@jgombita: Firing up http://t.co/QGU1zKE in preparation for #PRethics (starting in a few minutes). cc @ken_rosen

@PRSA: Hi, this is Patrick McLaughlin APR of PRSA’s Board of Ethics and Professional Standards (BEPS). I’ll be leading today’s #PRethics
chat

@PRSA: Today’s chat will focus on maintaining #PR’s ethical standards. First Q coming up now. #PRethics

@KeithTrivitt: RT @prsa: Hi, this is Patrick McLaughlin APR of PRSA’s Board of Ethics & Professional Standards. I’ll be leading today’s
#PRethics chat

@DannyBetancourt: RT @PRSA: Today’s chat will focus on maintaining #PR’s ethical standards. First Q coming up now. #PRethics

@PRSA: How would you define unethical #PR? #PRethics

@KeithTrivitt: Q1 for @PRSSA #PRethics chat: RT @prsa: How would you define unethical #PR? #PRethics

@JacqBroder: Oh, let me count the ways....RT @PRSA: How would you define unethical #PR? #PRethics

@jgombita: A1. Anything that gives you pause is most likely unethical #PR. #PRethics

@kristinderosa: #PRSA and #PRSSA ethics chat starting now. @PennStatePRSSA Chapter members should make sure to take a look, Sept
is Ethics Month. #PRethics

@jodykoehler: Interested in PR and ethics? Follow the @PRSA chat and the hashtag #PRethics

@KeithTrivitt: What's your biggest one? RT @jacqbroder: Oh, let me count the ways....RT @PRSA: How would you define unethical #PR?
#PRethics

@KeithTrivitt: So it comes down to doing a gut check? RT @jgombita: A1. Anything that gives you pause is most likely unethical #PR
#PRethics

@thefishareloose: #prethics Anything where you are deliberately being untruthful and lying directly. Big one is misleading clients

7 of 23 9/14/2011 9:14 AM


@andycheco: Hello everyone! #prethics

@PRSA: Here's an example from today's LA Times: The Ethical Perils of Paying for Positive Media Coverage http://t.co/rvcmpA3
#PRethics

@jgombita: More like "do we need to run this by legal!" RT @KeithTrivitt: So it comes down to doing gut check? Anything that gives you
pause #PRethics

@andycheco: RT @PRSA: Today’s chat will focus on maintaining #PR’s ethical standards. First Q coming up now. #prethics

@KeithTrivitt: Andy. Good to have you joining us. We're talking abt examples of unethical #PR practices. RT @andycheco: Hello
everyone! #prethics

@thefishareloose: @jgombita gut instinct definitely plays a large part. You know deep down when you're being unethical #prethics

@KeithTrivitt: @jgombita Ahh, the legal aspect. This gets us back to bigger Q: How close should #PR & legal be when it comes to ethical
issues? #PRethics

@_kellymiller: Totally on board with the "disclosure wins, every time" principle. #prethics

@LSteinseifer: #PRethics. A1) Would you want the public and all your key stakeholders to know about what you're planning to do? If not,
then it's unethical

@jgombita: Often not that deep RT @thefishareloose Gut instinct definitely plays large part. You know deep down when you're being
unethical #prethics

@KeithTrivitt: RT @lsteinseifer: #PRethics. A1) Would you want public and key stakeholders 2 know abt what u r planning to do? If not,
then it's unethical

@AVKrystle: Sadly, not every one has a conscience. #PRethics

@valerie_ft: RT @PRSA: Here's an example from today's LA Times: The Ethical Perils of Paying for Positive Media Coverage http://t.co
/rvcmpA3 #PRethics

@thefishareloose: @jgombita very true #prethics

8 of 23 9/14/2011 9:14 AM


@jgombita: It would be better if PR "counsel" already had a good grasp of the law @KeithTrivitt. Meaning actual legal need not be called
in. #PRethics

@KeithTrivitt: @jgombita I'd have to agree. We always talk abt having biz background, but legal is just as important, IMO, 2 grasp big
picture #PRethics

@jgombita: RT @LSteinseifer: #PRethics. A1) Would you want the public and all your key stakeholders to know about what you're
planning to do? If not, then it's unethical

@LSteinseifer: #PRethics. Legal will advise on what should be done, according to law. PR needs to advise on what is the right thing to
do. Should balance.

@andycheco: from an ethical perspective PR and legal should be aligned all the time. Not so much from a creative perspective. #prethics

@DannyBetancourt: RT @andycheco: from an ethical perspective PR and legal should be aligned all the time. Not so much from a creative
perspective. #prethics

@jgombita: :-) RT @andycheco: from an ethical perspective PR & legal should be aligned all the time; not so much from a creative
perspective #PRethics

@PRSA: What ethical dilemmas has your organization faced? How did you handle them? #PRethics

@KeithTrivitt: @andycheco @lsteinseifer PR/legal role is interesting. How do we ensure our focus on transparency lines up w/ legal
concerns? #PRethics

@LSteinseifer: @jgombita #PRethics I agree with this. PR practitioners should know the regulatory landscape in which they're operating
more

@KeithTrivitt: Here's the big Q: RT @prsa: What ethical dilemmas has your organization faced? How did you handle them? #PRethics

@thefishareloose: #prethics What about the small firms and sole traders in particular who may not have access to legal advice for many
things?

@jgombita: .@KeithTrivitt not just studying law, but also keep abreast of (current) gov't regulations & standards (re: advertising, etc.).
#PRethics

@KeithTrivitt: @lsteinseifer @jgombita Definitely. A big focus of @PRSA's advocacy effort this yr has been getting PR pros up on
regulatory issue #PRethics

9 of 23 9/14/2011 9:14 AM


@thefishareloose: #prethics Briefly worked for a firm where the owner ordered for blatantly untrue releases to go out without client
authorisation. I left

@jgombita: In past life: affiliated person wanted by the police for defrauding people. My advice: full cooperation, put out media advisory.
#PRethics

@thefishareloose: #prethics firm also lied about location and size to clients to charge them more

@jgombita: I see @LSteinseifer is a kindred spirit when it comes to reputation management and informed "counsel." :-) #PRethics

@KeithTrivitt: Lied about firm location? Not cool RT @thefishareloose: #prethics firm also lied about location and size to clients to charge
them more

@KeithTrivitt: So what do you do when you run into an issue that may be unethical but maybe not? What's your guide? #PRethics

@KeithTrivitt: Personally, I like @jgombita gut-check concept of if it doesn't feel right, then it probably isn't. But what abt for younger
pros? #PRethics

@thefishareloose: Gut instinct "@KeithTrivitt: So what do you do when you run into an issue that may be unethical but maybe not? What's
your guide? #PRethics"

@jgombita: If you asked @berkson0 @fredmcclinnon & @greenbanana, @KeithTrivitt, bet lots of young #PR pros consult one another on
FB, etc. #PRethics

@KeithTrivitt: RT @sportmarketing1: @PRSA an action that compromises yourself & stakeholders set against societal cultural norms of
that action #PRethics

@Fiskey: @KeithTrivitt @PRSA @jgombita The problem is that gut-check is very cultural. What feels right to one is not the same for
others. #PRethics

@KeithTrivitt: @jgombita Good pt re young pros consulting via FB abt ethics issues. #PRethics

@SilvermanDeb: @jgombita I think lots of experienced PR pros are consulting one another, too. #PRethics

@_kellymiller: @jgombita I agree. It's great to have a mentor in the field. #PRethics

10 of 23 9/14/2011 9:14 AM


@LSteinseifer: #PRethics. Guide - Putting yourself in the shoes of your target audiences. How would you feel as a consumer, investor,
etc.?

@AllieLilly: RT @kristinderosa: #PRSA and #PRSSA ethics chat starting now. @PennStatePRSSA Chapter members should make sure to
take a look, Sept is Ethics Month. #PRethics

@thefishareloose: Asking other pros on networks, twitter, linkedin etc, is a good way for new pros to get an idea on if something is ethical.
#prethics

@PRSA: The placement of posts as described in http://t.co/rvcmpA3 ultimately doesn't serve client or agency well. #PRethics

@LSteinseifer: RT @Fiskey: @KeithTrivitt @PRSA @jgombita The problem is that gut-check is very cultural. What feels right to one is not
the same for others. #PRethics

@thefishareloose: RT @LSteinseifer: #PRethics. Guide - Putting yourself in the shoes of your target audiences. How would you feel as a
consumer, investor, etc.?

@jgombita: @Fiskey (@KeithTrivitt @PRSA) hmmm. Think majority can separate cultural/personal "gut check" from biz environment
"intuition." #PRethics

@PRSA: Many see ethics as “sissy stuff.” How do you think this view can be changed? #PRethics

@KeithTrivitt: RT @prsa: The placement of posts as described in http://t.co/57Sq9rQ ultimately doesn't serve client or agency well.
#PRethics

@HofstraPRSSA: RT @PRSA: Take the #PRSA Ethics Quiz to test your #PRethics knowledge http://t.co/By9uq2c

@jgombita: Put them in jail for a few months.... ;-) RT @PRSA: Many see ethics as “sissy stuff.” How do you think this view can be
changed? #PRethics

@DannyBetancourt: I've always liked the idea of applying an outside perspective when something sounds unethical. "What would X think
reading this?" #PREthics

@KeithTrivitt: Early on, I definitely leaned on mentors & those who had been "around the block" in PR for ethical guidance, esp in an
agency #PRethics

@LSteinseifer: #PRethics. I'm a young pro, & a class I took in college on PR ethics has been very helpful in framing situations with an
ethical lense

11 of 23 9/14/2011 9:14 AM



@jgombita: @SilvermanDeb agreed. As long as the information isn't confidential or the colleagues work for a competitor. "Peer" review.
#PRethics

@SilvermanDeb: @LSteinseifer Was it a stand-alone course on PR ethics or part of a PR course? #PRethics

@LSteinseifer: #PRethics. View - Integrity is what separates good practitioners from bad. Be respected for an ethical character & as a
trusted counselor

@KeithTrivitt: . @jgombita's idea of how to not make #PRethics a "sissy" concept: "Put them in jail for a few months." - Brilliant!

@jgombita: Like! MT @DannyBetancourt: like idea of applying outside perspective when something sounds unethical "What would X think
reading?" #PRethics

@andycheco: RT @DannyBetancourt: Ive always liked the idea of applying an outside perspective when something sounds unethical.
#prethics

@LSteinseifer: @SilvermanDeb #PRethics. It was a stand-alone course on PR ethics. We were given potentially unethical situations and
had to advise

@jgombita: @_kellymiller in the case of young #PR pros, though, often it's group mentoring to one another. Do you think this is a good
thing? #PRethics

@KeithTrivitt: Spot-on: RT @lsteinseifer: #PRethics. View - Integrity is what separates good practitioners from bad. Be respected for an
ethical character

@thefishareloose: Some form of disciplinary action which can be effectively implemented against unethical firms overseen by an
independant group #prethics

@KeithTrivitt: Frank talk abt realities & challenges RT @prsa: Many see ethics as “sissy stuff.” How do you think this view can be changed?
#PRethics

@tomeppes: Love all the comments about considering the public first in ethical decisions. That's fundamental in the Code. #PRethics

@SilvermanDeb: @LSteinseifer That's good to know. Many college PR programs can't offer stand-alone courses in ethics due to staffing.
#PRethics

12 of 23 9/14/2011 9:14 AM


@jgombita: Except sometimes enormous pressures RT @LSteinseifer: #PRethics. View - Integrity is what separates good practitioners
from bad. #PRethics

@LSteinseifer: @jgombita @_kellymiller #PRethics Sometimes there could be a risk of "group think" in group mentoring situations

@KeithTrivitt: RT @tomeppes: Love all the comments about considering the public first in ethical decisions. That's fundamental in the
Code. #PRethics

@StefanPollack: RT @PRSA: The placement of posts as described in http://t.co/6tx0AXa ultimately doesn't serve client or agency well.
#PRethics

@DannyBetancourt: RT @tomeppes: Love all the comments about considering the public first in ethical decisions. That's fundamental in
the Code. #PRethics

@KeithTrivitt: @lsteinseifer @jgombita @_kellymiller Group think re #PRethics is interesting. Do you think this is pervasive or a
potential issue?

@_kellymiller: @jgombita I was thinking more of a higher-level practitioner, or in my case when I was starting out, a former PR
professor. #PRethics

@jgombita: @berkson0 in the #PRethics chat going on right now, @keithtirvitt asked where young #PR pros go for advice. I said to one
another via FB.

@PRSA: Great tools for helping with ethics at http://t.co/bCRaKyc #PRethics

@jgombita: @KeithTrivitt @lsteinseifer @_kellymiller hard to tell, as it's untested (too new). But "ethics' of group studying/tests at uni?!
#PRethics

@tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience speaks volumes.
#PRethics

@thefishareloose: RT @PRSA: Great tools for helping with ethics at http://t.co/bCRaKyc #PRethics

@KeithTrivitt: RT @prsa: Great tools for helping with ethics at http://t.co/TEtjmjy #PRethics

@CPRSCalgary: RT @PRSA: Great tools for helping with ethics at http://t.co/bCRaKyc #PRethics

13 of 23 9/14/2011 9:14 AM


@berkson0: @jgombita @keithtirvitt Agree. Young professionals rely on circle of friends more then we ever did. Could lead inbred thinking
#PRethics #PR

@PRSA: How can organizations build a culture of integrity? #PRethics

@jgombita: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience
speaks volumes. #PRethics

@PRSA: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@thefishareloose: RT @berkson0: @jgombita @keithtirvitt Agree. Young professionals rely on circle of friends more then we ever did.
Could lead inbred thinking #PRethics #PR

@KeithTrivitt: Leadership has to espouse ethical conduct. Otherwise, won't be buy-in RT @prsa How can organizations build a culture of
integrity? #PRethics

@SilvermanDeb: @PRSA In-house ethics training programs, paying for their PR pros to attend ethics workshops, encouragement from
management. #PRethics

@jgombita: A3. Might be "fun" to blue sky ethics, company-wide, on a quarterly basis. Tell staff not to be afraid to offer pros and cons.
#PRethics

@thefishareloose: @berkson0 @jgombita @keithtirvitt If one person is unethical then it could influence everyone's way of thinking
#prethics

@jgombita: RT @berkson0: @jgombita @keithtirvitt Agree. Young professionals rely on circle of friends more then we ever did. Could lead
inbred thinking #PRethics #PR

@borshoff: RT @PRSA: Great tools for helping with ethics http://t.co/3TxNSkt #PRethics

@tomeppes: When U're young you may fear the boss and do the wrong thing. Wiser heads with long-term perspective can offer invaluable
counsel.#PRethics

@LSteinseifer: @PRSA #PRethics. Integrity - Hire the right people! Establish guiding principles and make sure everyone is on board.

@berkson0: @thefishareloose @jgombita @keithtirvitt We didn't have tools to maintain same level of peer communication. Had to expand
#prethics

14 of 23 9/14/2011 9:14 AM


@KeithTrivitt: @jgombita Doesn't that go back to the legal/PR relationship? Staff would need to feel comfortable disclosing unethical
practices #PRethics

@LSteinseifer: @tomeppes #PRethics. So true! "When U're young you may fear the boss and do the wrong thing"

@jgombita: @thefishareloose @berkson0 @keithtirvitt definitely in a group with only a few alphas.... #PRethics

@philipmulder: RT @PRSA: Great tools for helping with ethics at http://t.co/bCRaKyc #PRethics

@sportmarketing1: RT @PRSA: Great tools for helping with ethics at http://t.co/oCJUV8q #PRethicsnVery practical/important 'tool-kit'
PR students/professionals

@_kellymiller: RT @PRSA: Great tools for helping with ethics at http://t.co/GpBGDAi #PRethics

@dr_tindall: RT @KeithTrivitt: RT @prsa: Great tools for helping with ethics at http://t.co/TEtjmjy #PRethics

@vbelairgagnon: RT @sportmarketing1: RT @PRSA: Great tools for helping with ethics at http://t.co/oCJUV8q #PRethicsnVery
practical/important 'tool-kit' PR students/professionals

@MGreer_PR: RT @PRSA: Great tools for helping with #PRethics at http://t.co/iN1pFWn

@mdltoro: Los jóvenes necesitan turores de ética, tanto o quizá + que competencias profesionales. La experiencia de vida lo dice todo.
#PRethics

@asauertieg: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@KatieGrivna: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life
experience speaks volumes. #PRethics

@berkson0: Keep getting pulled into interesting convos by @jgombita. #Somuchworktodo but #easilydistracted. :-) #Prethics

@jgombita: @KeithTrivitt not in a "blue sky" (a.k.a. brainstorming session). There's no right and wrong thoughts at the front end; drill
down #PRethics

15 of 23 9/14/2011 9:14 AM


@PRSA: May want to take the 10 question ethics quiz at http://t.co/r91cLkN #PRethics

@jgombita: LOL "crack for my ADD personality" @berkson0 only pulling you into chats that relate to upcoming guest post on
@prconversations! #PRethics

@thefishareloose: Sadly have to head off but could someone send me a link to a transcript of tonight's chat if one is put together please.
#prethics

@KeithTrivitt: What's your #PRethics IQ? Take @PRSA quiz to find out RT @prsa: May want to take the 10 question ethics quiz at
http://t.co/ftt8VHn

@berkson0: .@jgombita rocks! #justsayin :-) #PRethics

@ashleyschlag: RT @PRSA: May want to take the 10 question ethics quiz at http://t.co/r91cLkN #PRethics

@LSteinseifer: RT @KeithTrivitt: What's your #PRethics IQ? Take @PRSA quiz to find out RT @prsa: May want to take the 10 question
ethics quiz at http://t.co/ftt8VHn

@MelanieNoelle1: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life

@AKuentz: What's your ethics IQ? RT @prsa: May want to take the 10 question ethics quiz at http://t.co/fkHCfbL #PRethics

@KeithTrivitt: @thefishareloose will do. We'll have a transcript up tomorrow morning on http://www.PRSA.org once it's cached
#PRethics

@SilvermanDeb: So how do all of you update your ethics skills? PRSA workshops, in-house training, something else? #PRethics

@tomeppes: Check this out for ethical problems: http://t.co/xR8bhOa #PRethics

@jgombita: Read/watch the news! RT @SilvermanDeb: So how do you update your ethics skills? PRSA workshops, in-house training,
something else? #PRethics

@PRSA: Which department plays a key role in managing ethical concerns in your agency/employer? #PRethics

@tomeppes: Follow Professional Standards Advisories from PRSA. It's the best way to stay up to date. #PRethics

16 of 23 9/14/2011 9:14 AM



@LSteinseifer: @SilvermanDeb #PRethics. Skills - I try to brush up on ethics re. social media - kind of a gray area now, more guidance
would be great

@PauCienfuegosR: RT @mdltoro: Los jóvenes necesitan turores de ética, tanto o quizá + que competencias profesionales. La experiencia
de vida lo dice todo. #PRethics

@TonyaBoyea: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life

@LSteinseifer: @jgombita #PRethics watching the news, I agree. And learning from cases of organizational ethics gone horribly wrong.

@TechSF: All of them. #MassEthics --> RT @PRSA: Which department plays a key role in managing ethical concerns in your
agency/employer? #PRethics

@scullyke12: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@kgmorganPR: Good ? to ask: RT @PRSA How can organizations build a culture of integrity? #PRethics

@crdfrank: Perfect timing for #CMMN316 thus week RT @PRSA May want to take the 10 question ethics quiz at proprofs.com/quiz-
school/st… #PRethics

@StevenShawver: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life

@thewarford: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@KeithTrivitt: @lsteinseifer @SilvermanDeb More guidance on social media ethics is point well taken. Something @PRSA is actively
exploring #PRethics

@jgombita: @LSteinseifer the @globeandmail has a regular column written by lawyers (about business) that I find fascinating. #PRethics

@PRSA: @tomeppes Interesting dilemma for a spokesperson, Tom. Glad to see the #PRSA Code of Ethics was referenced. #PRethics

@berkson0: By example #transparency RT @kgmorganPR: Good ? to ask: RT @PRSA How can organizations build a culture of integrity?

17 of 23 9/14/2011 9:14 AM


#PRethics

@KeithTrivitt: @jgombita Link please! Any advice ever in there relevant to PR pros? (I assume so) #PRethics

@tomeppes: To stay ethically sharp, just ask young professionals what they're thinking about. The dialogue will be meaningful to you
both. #PRethics

@jgombita: @TechSF @PRSA unfortunately, "all of them" can also serve as a cop-out, with no dep't taking ultimate responsibility for
education #PRethics

@kgmorganPR: @berkson0 Agreed. #PRethics #transparency

@berkson0: @kgmorganPR PR has oppty to lead way on #transparency. Leads to trust. Help with vetting challenge among internet
"noise" #PRethics

@jgombita: For @KeithTrivitt et al., see @globeandmail's Report on Business LAW page: http://t.co/4BIpZD1 #PRethics

@TechSF: .@jgombita @PRSA For some, yes. But for most, ethics need to be engrained in all process' in the enterprise/agency. All
involved. #PRethics

@DannyBetancourt: I like that #PREthics = #Transparency RT @kgmorganPR: @berkson0 Agreed. #PRethics #transparency

@KeithTrivitt: What do we make of that LAT piece on a CA public agency using unethical #PR practices? http://ow.ly/6tqhQ #PRethics

@jgombita: @TechSF @PRSA there's a difference b/t all departments/staff behaving ethically, and the education/counsel
aspect/responsibility. #PRethics

@KeithTrivitt: +1 RT @dannybetancourt: I like that #PREthics = #Transparency RT @kgmorganPR: @berkson0 Agreed. #PRethics
#transparency

@kgmorganPR: @berkson0 Yes. #PR should strive to be the conscience of the organization. #PRethics #transparency

@PRSA: @DannyBetancourt @kgmorganPR @berkson0 Agreed re: transparency! #PRethics

@jgombita: @kgmorganPR pleased my ethical smartypants pal @berkson0 is participating.... #PRethics

18 of 23 9/14/2011 9:14 AM



@tomeppes: Keith, amazing example of "corruption of the channels of communication" in LAT piece. Thx. #PRethics

@berkson0: @kgmorganPR Yes. Would help counter the common mislabeling of PR as "spin". #PR #PRethics #transparency

@jgombita: Or at least translucency RT @berkson0: PR has oppty to lead way on #transparency. Leads to trust.... #PRethics

@berkson0: LOL RT @jgombita: Or at least translucency RT @berkson0: PR has oppty to lead way on #transparency. Leads to trust....
#PRethics

@KeithTrivitt: @tomeppes Yep. Even worse that it was approved by a taxpayer-funded agency. Makes you wonder #PRethics

@jgombita: RT @LSteinseifer: @jgombita #PRethics watching the news, I agree. And learning from cases of organizational ethics gone
horribly wrong.

@PRSA: Thanks to everyone for participating in today's #PRethics chat.

@jgombita: @berkson0 I'm serious! Sometimes being 100% transparent is bad for competitive intelligence. Translucency is then wise
choice. #PRethics

@PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow morning.

@kgmorganPR: Back to the work at hand. Have a great rest of the day everyone. #PRethics #transparency

@DannyBetancourt: Thank you! RT @PRSA: Thanks to everyone for participating in today's #PRethics chat.

@KeithTrivitt: We'll have a transcript of today's #PRethics tweet chat on PRSA.org tmrw RT @prsa: Ths to everyone 4 participating in
#PRethics chat.

@LSteinseifer: Enjoyed the #PRethics chat today

@GnosisArts: Shoot! Missed this! I meant to attend but got sucked into #smochat #prethics

19 of 23 9/14/2011 9:14 AM


@GnosisArts: RT +1K @jgombita Sometimes being 100% transparent is bad for competitive intelligence. Translucency is then wise choice.
#prethics

@PRwithJB: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@jgombita: Are you cutting off this chat five minutes early? [Can't help myself.] Is that even ethical?! ;-) #PRethics

@Cstratinc: all PR pros should check out! RT @PRSA A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org
tomorrow morning

@EAndrecovich: RT @PRSA: May want to take the 10 question ethics quiz at http://t.co/r91cLkN #PRethics

@taylorlc: RT @PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow morning.

@GnosisArts: MT +100 @tomeppe: Young people need mentors on ethics as much and maybe more than for professional skills...
#prethics

@KeithTrivitt: Have to run to a meeting, but thanks to all for another great #PRethics chat! More @PRSA Ethics resources here:
http://ow.ly/6tqMY

@PRSA: @LSteinseifer Thanks, Lindsey. Glad to have you contributing to the conversation! #PRethics

@GnosisArts: @EAndrecovich @PRSA That #PRSA ethics quiz needs a few more questions, IMHO #prethics

@GnosisArts: RT +1 @PRSA: May want to take the 10 question ethics quiz at http://t.co/GujpOQb #prethics

@darrindevault: RT @PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow morning.

@srdedeaux: Leaders must show & reward integrity in others RT @PRSA How can organizations build a culture of integrity? #PRethics

@jgombita: @GnosisArts (@EAndrecovich @PRSA) at least it's not posted on Facebook (only)! :-) #PRethics

@srdedeaux: Leaders must surround themselves trustworthy advisors RT @PRSA How can organizations build a culture of integrity?
#PRethics

20 of 23 9/14/2011 9:14 AM



@darrindevault: For my PR students ... RT @PRSA May want to take the 10 question ethics quiz at http://t.co/vUec5K7 #PRethics

@jgombita: @PRSA thanks. Some of my favo(u)rite conversations and debates revolve around professional and personal ethics. Happy to
help out. #PRethics

@GnosisArts: Stop by our Youtube channel, "The West Wing Chronicles" 4 vids on PR best practices/ethics from old TV show http://t.co
/ueNvUs2 #prethics

@GnosisArts: @jgombita Haha! #prethics

@berkson0: Excellent pt. MT @jgombita:serious! Sometimes being 100% transparent bad 4competitive intelligence. Translucency then
wise choice. #PRethics

@darrindevault: Spot-on. "@tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills."
#PRethics

@berkson0: +100 RT @DarrinDevault: Spot-on. "@tomeppes: Young ppl need mentors on ethics as much & maybe more than for
professional skills." #PRethics

@Lockstep: RT @jgombita: Read/watch the news! RT @SilvermanDeb: So how do you update your ethics skills? PRSA workshops,
in-house training, something else? #PRethics

@jgombita: @berkson0 - Ira Basen addresses challenges facing both PR & media representatives (my intro to "translucent") http://t.co
/2HngAVH #PRethics

@DanHowe: At the pub, taking the PRSA #prethics quiz with @DannyWhatmough. Conclusion: scenarios may be unethical, but it doesn't
seem to matter.

@alittleCPR: Good to know»RT @PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow
morning.

@berkson0: @jgombita Thanks, Judy. That one looks like its a bit more than a distraction. A definite "read later" #PRethics

@jgombita: "So there were these two Dans, sitting in a bar and taking an ethics quiz" :-) @DanHowe @DannyWhatmough #PRethics

@bethfulton: RT @PRSA: May want to take the 10 question ethics quiz at http://t.co/r91cLkN #PRethics

21 of 23 9/14/2011 9:14 AM



@GinaLuttrell: RT @PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow morning.

@TechSF: .@jgombita @PRSA I think ethics should come from the top down. Lead by example and have the power to enforce. Peer
pressure. #PRethics

@pczimmer: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience

@statweestics: #prethics is getting popular, +800% the last hour : http://t.co/Yl1ykN3

@jgombita: @TechSF @PRSA might I propose: Leaders should inspire all stakeholders to make ethical choices....? #PRethics

@TechSF: @jgombita @PRSA Still needs a system of checks and balances. #PRethics

@kprzewuska: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life

@jgombita: @TechSF @PRSA testing each employee on ethical behaviour vs corporate values during annual review would be a good check
& balance. #PRethics

@TechSF: @jgombita @PRSA Totally agree. People usually stray away to attain accolades related to job. Rewards for ethics balances this
out. #PRethics

@MediaLawProf: RT @PRSA: Many see ethics as “sissy stuff.” How do you think this view can be changed? #PRethics

@thefishareloose: @PRSA thanks for a good #prethics chat

@CooperHong: RT @PRSA: A reminder that the transcript to today's #PRethics chat will be posted on PRSA.org tomorrow morning.

@KeithTrivitt: Our pleasure! Thanks for joining and sharing your insight RT @thefishareloose: @PRSA thanks for a good #prethics chat

@klaratta: RT @PRSA: Great tools for helping with ethics at http://t.co/bCRaKyc #PRethics

22 of 23 9/14/2011 9:14 AM


@gcmelvin: In class talking about Ivy Lee. Tis the proper month for such talk #PRethics
September 13, 2011, 10:43 pm

@regankevan: @JanellBauer Blackboard discussion questions have been posted for the remainder of Chapter 4 #scomPR #PRethics
September 13, 2011, 11:12 pm

@luizathefirst: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life
September 13, 2011, 11:17 pm

@joscalis: RT @tomeppes: Young people need mentors on ethics as much and maybe more than for professional skills. Life experience
September 13, 2011, 11:40 pm

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PRSA Ethics Month Tweet Chat — Maintaining Ethical Standards in PR

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PRSA Ethics Month Tweet Chat — Maintaining Ethical Standards in PR