2. Overview Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion

3. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Topic Relevance Popularity of social media sites increasing Future designers need to predict trends Important to understand behavior of users

4. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Research Purpose To find out how users utilize features To determine what features users value Give future designers input on how the design process of social media

5. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Research Questions RQ1: What features of Facebook do users talk about? RQ2: What are users saying about these features?

6. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Methodology Searched with keywords related to redesigning and releasing new features Chose most mentioned features Further qualitative data analysis

7. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Initial Results RQ1: What features of Facebook do users talk about? Most mentions: “Photos”, “Mobile”, & “Wall”

8. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Initial Results: Photo Viewer RQ2: What are users saying about these features? Implications Use photos to increase social connection Have a way for users to become acquainted with changes Photo Viewer

9. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Initial Results: Mobile RQ2: What are users saying about these features? Mobile Implications Keep simplicity with mobile websites Teach users about changed features

10. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Initial Results: Wall RQ2: What are users saying about these features? Implications Utilize communication affordance (allow users to “keep in touch”) Wall

11. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Result Relevance Data reveals how users utilize the most mentioned features Gives social media designers a start at learning what is important

12. Topic Relevance Research Purpose Research Question Important Results Result Relevance Conclusion Conclusion Social media is difficult to measure Implications can easily be carried out, once found Future work: elaborate by monitoring previous and future design changes