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Organizational Culture
                  Watch this video!
   http://www.youtube.com/watch?v=tnOxvbGOTbM

Class lecture for CGT581 Social Media in the Workplace,
             Spring 2010, Purdue University
                   Dr. V @mihaela_v
“So for us, at Zappos, we
                 really view culture as our
                 No. 1 priority. We decided
                 that if we get the culture
                 right, most of the stuff,
                 like building a brand
                 around delivering the very
                 best customer service,
                 will just take care of
                 itself.”

                          NY Times interview
                    http://www.nytimes.com/2010/01/10/
                                  business/10corner.html

 Tony Hsieh
C.E.O., Zappos
  @Zappos
Is culture something an organization
               HAS,
    or something an organization
                IS?
Culture as variable                                       Culture as root
                                                            metaphor
•   Culture: one of many
                                                   •    Organization = Culture
    variables in the system




               Smircich, L. (1983). Concepts of Culture and
                   Organizational Analysis. Administrative Science
                   Quarterly, 28(3), 339-358.
What is culture?




Smircich, L. (1983). Concepts of Culture and
    Organizational Analysis. Administrative Science
    Quarterly, 28(3), 339-358.
What is culture?
• System of shared symbols, meanings, social
  norms, patterns of action, modes of
  interpreting information, beliefs, values,
  ideals.




       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
What is culture?
• System of shared symbols, meanings, social
  norms, patterns of action, modes of
  interpreting information, beliefs, values,
  ideals.
• “master contract:”
     • self image
     • rules & norms
     • beliefs & actions
       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
Where does culture come from?




    Smircich, L. (1983). Concepts of Culture and
        Organizational Analysis. Administrative Science
        Quarterly, 28(3), 339-358.
Where does culture come from?

• Culture emerges out of interpersonal
  interaction




       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
Where does culture come from?

• Culture emerges out of interpersonal
  interaction
• Culture provides the context for further
  interpersonal interaction




       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
Where does culture come from?

• Culture emerges out of interpersonal
  interaction
• Culture provides the context for further
  interpersonal interaction
• Culture is created and sustained through
  human interaction


       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
Where does culture come from?

• Culture emerges out of interpersonal
  interaction
• Culture provides the context for further
  interpersonal interaction
• Culture is created and sustained through
  human interaction
• > Language & symbols !!!
       Smircich, L. (1983). Concepts of Culture and
           Organizational Analysis. Administrative Science
           Quarterly, 28(3), 339-358.
Understanding organizational culture


 • Language                                        • Stories
 • Naming                                          • Myths
 • Attention                                       • Rituals
 • Symbols                                         • Themes

        Smircich, L. (1983). Concepts of Culture and
            Organizational Analysis. Administrative Science
            Quarterly, 28(3), 339-358.
Social Media & Org. Culture

• Fit
• Attitude towards: innovation, technology
• How will SM change org. culture?
• How can org. culture be communicated in
  SM?

        Smircich, L. (1983). Concepts of Culture and
            Organizational Analysis. Administrative Science
            Quarterly, 28(3), 339-358.
Case study: Zappos
1. Deliver WOW through service

2. Embrace & drive change

3. Create fund & a little weirdness

4. Be adventurous, creative & open-
   minded

5. Pursue growth & learning

6. Build open & honest relationships
   with communication

7. Build a positive team & company spirit

8. Do more with less

9. Be passionate & determined               http://jeffbullas.com/2009/12/20/how-does-
                                             social-media-help-deliver-on-zappos-10-
10. Be humble                                           core-company-values/

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Orgnizational Culture

  • 1. Organizational Culture Watch this video! http://www.youtube.com/watch?v=tnOxvbGOTbM Class lecture for CGT581 Social Media in the Workplace, Spring 2010, Purdue University Dr. V @mihaela_v
  • 2. “So for us, at Zappos, we really view culture as our No. 1 priority. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.” NY Times interview http://www.nytimes.com/2010/01/10/ business/10corner.html Tony Hsieh C.E.O., Zappos @Zappos
  • 3. Is culture something an organization HAS, or something an organization IS?
  • 4. Culture as variable Culture as root metaphor • Culture: one of many • Organization = Culture variables in the system Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 5. What is culture? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 6. What is culture? • System of shared symbols, meanings, social norms, patterns of action, modes of interpreting information, beliefs, values, ideals. Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 7. What is culture? • System of shared symbols, meanings, social norms, patterns of action, modes of interpreting information, beliefs, values, ideals. • “master contract:” • self image • rules & norms • beliefs & actions Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 8. Where does culture come from? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 9. Where does culture come from? • Culture emerges out of interpersonal interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 10. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 11. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction • Culture is created and sustained through human interaction Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 12. Where does culture come from? • Culture emerges out of interpersonal interaction • Culture provides the context for further interpersonal interaction • Culture is created and sustained through human interaction • > Language & symbols !!! Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 13. Understanding organizational culture • Language • Stories • Naming • Myths • Attention • Rituals • Symbols • Themes Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 14. Social Media & Org. Culture • Fit • Attitude towards: innovation, technology • How will SM change org. culture? • How can org. culture be communicated in SM? Smircich, L. (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly, 28(3), 339-358.
  • 15. Case study: Zappos 1. Deliver WOW through service 2. Embrace & drive change 3. Create fund & a little weirdness 4. Be adventurous, creative & open- minded 5. Pursue growth & learning 6. Build open & honest relationships with communication 7. Build a positive team & company spirit 8. Do more with less 9. Be passionate & determined http://jeffbullas.com/2009/12/20/how-does- social-media-help-deliver-on-zappos-10- 10. Be humble core-company-values/