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09 personas task analysis

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Dr. V Vorvoreanu
Dr. V Vorvoreanu
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PERSONAS, SCENARIOS, TASK ANALYSIS
UNDERSTANDING USERS BGW 2: BGW 3: Personas Use Cases Scenarios Task Analysis Target audience preferences
BGW 2: TARGET AUDIENCE PREFERENCES SOME THINGS TO CONSIDER: •Disabilities •Preference settings •International differences •Hardware & software
Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
PERSONA A composite profile of a typical user representative of a user (stakeholder) group.
PERSONA Undergraduate CGT student Name: … Age: … From: … Interests: … Typical day: … Computer/Internet use: … Relevant goals: … Relevant behaviors: …
WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs. REMEMBER! Personas are based on research!
Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
SCENARIO
Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
USE CASE: DOWNLOAD COURSE SYLLABUS • Brenda types in URL • System displays login page • Brenda enters user name & password • System displays list of courses • Brenda clicks course link • System displays course home page • Brenda searches for syllabus, clicks syllabus • System asks: Open or Save? • Brenda clicks Save • System asks Where? • Brenda selects destination folder; clicks OK • System initiates download
Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
HIERARCHICAL TASK ANALYSIS Break-down of a typical task into the smallest sub-tasks.
HIERARCHICAL TASK ANALYSIS
REQUIREMENTS DEFINITION List of information, features, capabilities personas require to accomplish their goals.
Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
ANNOUNCEMENTS 1. Personas, Scenarios Assignment 2. Create (professional) Twitter account 3. Read blog, check syllabus!
09 personas task analysis

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09 personas task analysis

  • 2.
  • 3. UNDERSTANDING USERS BGW 2: BGW 3: Personas Use Cases Scenarios Task Analysis Target audience preferences
  • 4. BGW 2: TARGET AUDIENCE PREFERENCES SOME THINGS TO CONSIDER: •Disabilities •Preference settings •International differences •Hardware & software
  • 5. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 6. PERSONA A composite profile of a typical user representative of a user (stakeholder) group.
  • 7. PERSONA Undergraduate CGT student Name: … Age: … From: … Interests: … Typical day: … Computer/Internet use: … Relevant goals: … Relevant behaviors: …
  • 8. WHY PERSONAS? Design for SPECIFIC individuals with SPECIFIC needs. REMEMBER! Personas are based on research!
  • 9. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 10. SCENARIO A specific story describing how a persona would interact with the product over the course of a day.
  • 12. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 13. USE CASE Step-by-step description of how a persona would accomplish a typical task, including system responses.
  • 14. USE CASE: DOWNLOAD COURSE SYLLABUS • Brenda types in URL • System displays login page • Brenda enters user name & password • System displays list of courses • Brenda clicks course link • System displays course home page • Brenda searches for syllabus, clicks syllabus • System asks: Open or Save? • Brenda clicks Save • System asks Where? • Brenda selects destination folder; clicks OK • System initiates download
  • 15. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 16. HIERARCHICAL TASK ANALYSIS Break-down of a typical task into the smallest sub-tasks.
  • 18. REQUIREMENTS DEFINITION List of information, features, capabilities personas require to accomplish their goals.
  • 19. Surveys Interviews Focus groups Ethnography User Research Data Analysis Personas Scenarios Use Cases HTA Requirements Definition
  • 20. ANNOUNCEMENTS 1. Personas, Scenarios Assignment 2. Create (professional) Twitter account 3. Read blog, check syllabus!

Hinweis der Redaktion

  1. Important to read, understand, and remember the design guidelines and the reasons behind them. This info will be covered on the midterm. The next slides show some sample exam questions. Do a self test (non-graded quiz) and see how they would do. Warn them that their grades will suffer if they don’t read carefully.