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1. SEO and Your Targeted Market

2. SEO is a continuing process and one that should not be
ignored. As you know, or will soon realize, is that the
search engines are the main entry point at which your
customers will find your website. But there are other
issues you must be aware of to get the targeted customers
that you want.

3. Keywords

4. You may have optimized your webpages and people are
coming -- but not many. Why? It could be the keywords
you are choosing.

5. Choosing the right keywords take time and effort, and it is
an important factor to consider. When choosing keywords
you should be asking yourself -

6. 1.) What are the exact words people are using to find the
product or service that you are offering. For example: Is it
refurbished tools, cheap tools, free tools, red, ugly tools --
you get my meaning.

7. 2.) Are my keywords too general, or overused. If the
keywords are too general, you may receive visitors that
are not buyers, just browsers. If the keywords are
overused, you may be so far down in the search engine
rankings that your site will never be seen.

8. 3.) Do you have your keywords or keyword phases in your
"Title Tag". Your keywords in the Title Page should be
relevant to what your web copy relates too. If it doesn't,
you've just wasted an important keyword tool that the
Search Engines utilize.

9. 4. Meta Keywords Tag -- Some people use the meta
keywords Tag and others say that the search engines no
longer use them. And still others, claim that it gives their
competition an unfair advantage. I personally will
continue to use them, because I don't believe all the
search engines ignore this tag.

10. Finding the correct keywords is no easy task. However, did
you think of asking the people around you what keywords
or phases they would use to get to one of your web pages.
You might be surprised -- it may not have been a keyword
or phase that you even considered.

11. Popularity

12. Even though a keyword may be popular to the masses, you
also must consider if it is targeting your specific market.
Why? You may begin to get the traffic, but not the specific
target market that will buy your products. And that is the
bottom line, not so much the popularity of the word, as
the quality of the traffic that the keyword brings.

13. And if the keyword is popular, you may find your web page
competing with established websites -- which translates
into poor positioning. Thus, you could consider other
smaller niche words, and still get the ranking you seek.

14. Experiment

15. You will have to experiment with the keywords that you
use on your webpage/website, to determine if the
keywords you are using is giving you the sales you want.

16. I have found testing, evaluating and re-evaluating is the
name of the game of SEO. If you keep that in mind, you
will begin to see the results you want.

17. However, once you are in the top ten of the search
engines, do not think your job is done. You must continue
to monitor -- because the Internet is not a static
environment -- and people can come online that can slide
your web page or website down the line in the search
engines.

18. Please visit:
http://topjobsinfuture.com/form.php?id=13806
for more info