A presentation including a social media overview, definitions and integration strategies.

1. Social Media IntegrationRaleigh Arts Commission Panel17 November 2009 Steven Kent Protea Digital www.proteadigital.com

2. “Art is a lie which enables us to realize the truth” 2 www.proteadigital.com www.twitter.com/proteadigital

3. Some Social Media ‘Lies’ Social media is all new changes everything is easy The truth is social media is new and old, changes everything but doesn’t, is difficult and easy www.proteadigital.com www.twitter.com/proteadigital 3

4. Social Media’s Secret Metcafe’s Law: the value of a telecommunications network is proportional to the square of the number of connected users of the system (n2) According to Protea Digital: “The multiplication of the network of technology by the network of people” – it is not just that there are more people, but they are communicating in new ways. Therefore very valuable Two small thoughts: Faster and easier The social part will be absorbed www.proteadigital.com www.twitter.com/proteadigital 4

5. What has Easier to keep up with people you already know Discover new people that you might not otherwise Easier and faster to develop and lead a tribe Possible to discover the inter-connections www.proteadigital.com www.twitter.com/proteadigital 5

6. Integration www.proteadigital.com www.twitter.com/proteadigital 6

7. Marketing is www.proteadigital.com www.twitter.com/proteadigital 7

8. The take aways: Use the social web to make it easy to connect Integrate between Integrate offline www.proteadigital.com www.twitter.com/proteadigital 8

9. Contact Feel free to get in touch via email, Twitter etc: Steven Kent spkent@proteadigital.com www.proteadigital.com www.twitter.com/proteadigital www.proteadigital.com www.twitter.com/proteadigital 9