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Consumer Snapshot November 2013
- 2. november 201
3
sentiment
strategy
holiday
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or
future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
www.ProsperDiscovery.com
© 2013, Prosper®
- 3. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
consumer confidence
45%
40%
39.7%
36.4%
economic sentiment rebounds – somewhat – in
November, with 36.4% very confident/confident in
chances for a strong economy
13 month summary
35%
30%
28.3%
current reading remains below 1 month average
3
(37.5%), continuing to cast a shadow over an already
cautious holiday season for shoppers
25%
20%
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®
- 4. sentiment
very confident/confident in chances for a strong economy
{adults 1
8+}
60%
consumer confidence
50%
economic sentiment rebounds – somewhat – in
November, with 36.4% very confident/confident in
chances for a strong economy
40%
13 month summary
30%
current reading remains below 1 month average
3
(37.5%), continuing to cast a shadow over an already
cautious holiday season for shoppers
20%
we’ve seen worse…
10%
current reading is 8% below Nov-1 though remains
2,
above recession-era sentiment
0%
holiday ’1 buzzwords: cautious, conservative, budget3
conscious, SALE!
Nov-06 Nov-07 Nov-08 Nov-09 Nov-10 Nov-11 Nov-12 Nov-13
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®
- 5. strategy
practicality & focus on needs
{adults 1
8+}
60%
practicality perks up
52.6%
55%
50.2%
50%
45%
40%
while confidence climbed in November, consumers’
penchants for practicality (47.5%) increased slightly
from October (46.2%)
practical purchase intentions are up 1
1%
year-over-year
47.5%
43.0%
will Santa bring socks this year?
35%
focus on the necessities when at the store
(52.6%) rises slightly from October (51.7%) and up
5% year-over-year
30%
on holiday shoppers’ lists: jewelry, apparel,
electronics, gift cards, sporting goods, beauty,
toys – all rising from 2009
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
think thoughtful, targeted spending, quality vs. quantity
Source: Monthly Consumer Survey
www.ProsperDiscovery.com
© 2013, Prosper®
- 6. holiday 201
3
planned spending per person*
gifts, décor, cards, food & flowers
$780
holiday spending plans
$760
$751
$755
$752
$741
$735
$740
$71
9
$720
$700
$738
on average, holiday shoppers plan to spend
about $738 on gifts, décor, cards, food, and
flowers in 201 down 1.9% from last year’s $752
3,
$700
$694
$682
$680
$660
$640
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
* Estimated Actual Spending 2004 - 2012
Source: National Retail Federation/Prosper Insights & Analytics™
www.ProsperDiscovery.com
© 2013, Prosper®
- 7. holiday 201
3
planned spending per person*
gifts, décor, cards, food & flowers + SELF SPENDING
$1,000
holiday spending plans
$900
$800
$789
$81
9
$845 $852
$801
$831
$878 $893 $868
$783
on average, holiday shoppers plan to spend
about $738 on gifts, décor, cards, food, and
flowers in 201 down 1.9% from last year’s $752
3,
the grand total
$700
add in the presents shoppers are buying for
themselves, and consumers plan to spend $868
on holiday season
$600
$500
$400
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Gifts, Décor, Cards, Food & Flowers
Self Spending
* Estimated Actual Spending 2004 - 2012
Source: National Retail Federation/Prosper Insights & Analytics™
www.ProsperDiscovery.com
© 2013, Prosper®
- 8. holiday 201
3
year-over-year planned spending
gifts, décor, cards, food & flowers
$633
Millennials
-5%
$601
$823
Gen X
$847
$760
Boomers
$200
$400
2012
Source: Prosper Insights & Analytics™
$600
2013
add in the presents shoppers are buying for
themselves, and consumers plan to spend $868
on holiday season
0%
$688
$-
the grand total
move over, millennials
$687
Silent
on average, holiday shoppers plan to spend
about $738 on gifts, décor, cards, food, and
flowers in 201 down 1.9% from last year’s $752
3,
3%
-3%
$738
holiday spending plans
$800
Gen X-ers are the strongest spenders for holiday
‘1 not only spending the highest on average
3,
($847), but also the only generation increasing
$1,000
holiday spending over 201
2
Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
www.ProsperDiscovery.com
© 2013, Prosper®
