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Consumer Snapshot
may 2013
© 2013, ProsperŸ
discoverysentiment strategy
may 2013
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or
future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
© 2013, ProsperŸ
sentiment
Source: Monthly Consumer Survey
consumer confidence
those very confident/confident in chances for a strong
economy wobble in May, decreasing slightly to 39.3%
very confident/confident in chances for a strong economy
{adults 18+}
consumers struggle with uncertainty
sentiment is volatile – we haven’t seen any consecutive
months of increase since Q3 2012
30%
32%
34%
36%
38%
40%
42%
© 2013, ProsperŸ
sentiment
Source: Monthly Consumer Survey
consumer confidence
those very confident/confident in chances for a strong
economy wobbles in May, decreasing slightly to 39.3%
layoff predictions over the next six months
{adults 18+}
consumers struggle with uncertainty
sentiment is volatile – we haven’t seen any consecutive
months of increase since Q3 2012
unemployment
eight out of ten consumers feel that there will be “more”
or the “same” number of layoffs over the next six
months, increasing slightly over a year ago
More, 24.8%
Same, 55.4%
Fewer, 19.8%
wait a minute

isn‘t the US unemployment rate in decline?
© 2013, ProsperŸ
sentiment
U.S. unemployment rate / labor force participation rate
0.0
2.0
4.0
6.0
8.0
10.0
12.0
61.5
62.0
62.5
63.0
63.5
64.0
64.5
65.0
65.5
66.0
66.5
Civilian Labor Force Participation Rate Civilian Unemployment Rate
LaborForceParticipationRate(%)
CivilianUnemploymentRate(%)
Source: U.S. Department of Labor: Bureau of Labor Statistics
© 2013, ProsperŸ
40%
42%
44%
46%
48%
50%
52%
54%
56%
58%
May-07
Sep-07
Jan-08
May-08
Sep-08
Jan-09
May-09
Sep-09
Jan-10
May-10
Sep-10
Jan-11
May-11
Sep-11
Jan-12
May-12
Sep-12
Jan-13
May-13
All/Most of the Time Sometimes/Never
strategy
Source: Monthly Consumer Survey
how often do you feel that there is "too much month at the end of your paycheck"?
{adults 18+}
“too much month”
consumers seem a bit more comfortable in
their ability to meet monthly spending
demands compared to the Great Recession
and years following
Great Recession
Debt Ceiling
Crisis
however among those 25 to 34, this gap is
relatively non-existent, with the challenges
of child rearing, mortgages, student loan
debt, etc. evident among this group
© 2013, ProsperŸ
strategy
Source: Monthly Consumer Survey
feeling “Worse Off” financially compared to a year ago
{adults 18+}
feeling “worse off” financially
while 25-34 years are the most likely to feel a
financial pinch from month-to-month, the other age
groups aren’t immune to monetary struggles
0%
5%
10%
15%
20%
25%
30%
35%
Adults
18+
18-24 25-34 35-44 45-54 55-64 65+
about third of those 45+ are feeling “worse off”
financially compared to a year ago, perhaps
revealing pressures of paying down mortgages,
college tuition, student loans, AND preparing for
retirement

what about saving?
© 2013, ProsperŸ
strategy
Source: U.S. Department of Commerce: Bureau of Economic Analysis/FRED
U.S. personal saving rate
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
May-07
Sep-07
Jan-08
May-08
Sep-08
Jan-09
May-09
Sep-09
Jan-10
May-10
Sep-10
Jan-11
May-11
Sep-11
Jan-12
May-12
Sep-12
Jan-13
Percent
spending at the expense of saving
the US personal saving rate remains at lows
not seen since just before the Great Recession
© 2013, ProsperŸ
strategy
how much of your annual income do you estimate you will save this year?
[adults 18+]
spending at the expense of saving
the US personal saving rate remains at lows
not seen since just before the Great Recession
Source: Monthly Consumer Survey
0%
1 to 10%
11 to 20%
21 to 50%
More than 50%
savings plans
nearly half of consumers plan to save just
1% to 10% of their income this year
22.7% anticipates saving 0% - though an
improvement over a year ago (25.1%)
younger consumers maintain the most
aggressive savings outlooks
learned a lesson?
© 2013, ProsperŸ
discovery
happiness score [by generation, indexed to adults 18]
members of the Silent generation identified
as happiest in America, followed by
Boomers, Gen X, and Millennials
as the number of candles on birthday
cakes increase, so does happiness?
for more

visit ProsperDiscovery.comSource: American Pulseℱ
90 95 100 105 110 115
Millennials
Gen X
Boomers
Silent
overall happiness increases with age
other findings:
Boomers tend to be happier with their love lives
versus other generations
Millennials are happier with their work lives /
government compared to older generations
Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
© 2013, ProsperŸ
thanks
visit ______________________to access:
Consumer Snapshot InsightCenterℱ
PowerPoint Slides

and more
Prosper Insights & Analyticsℱ
400 W Wilson Bridge Rd, Ste 200
Worthington, OH 43085
info@goProsper.com
ProsperDiscovery.com
ConsumerSnapshot.com
Messier 82 image source

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Consumer Snapshot May 2013

  • 2. © 2013, ProsperÂź discoverysentiment strategy may 2013 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
  • 3. © 2013, ProsperÂź sentiment Source: Monthly Consumer Survey consumer confidence those very confident/confident in chances for a strong economy wobble in May, decreasing slightly to 39.3% very confident/confident in chances for a strong economy {adults 18+} consumers struggle with uncertainty sentiment is volatile – we haven’t seen any consecutive months of increase since Q3 2012 30% 32% 34% 36% 38% 40% 42%
  • 4. © 2013, ProsperÂź sentiment Source: Monthly Consumer Survey consumer confidence those very confident/confident in chances for a strong economy wobbles in May, decreasing slightly to 39.3% layoff predictions over the next six months {adults 18+} consumers struggle with uncertainty sentiment is volatile – we haven’t seen any consecutive months of increase since Q3 2012 unemployment eight out of ten consumers feel that there will be “more” or the “same” number of layoffs over the next six months, increasing slightly over a year ago More, 24.8% Same, 55.4% Fewer, 19.8% wait a minute
 isn‘t the US unemployment rate in decline?
  • 5. © 2013, ProsperÂź sentiment U.S. unemployment rate / labor force participation rate 0.0 2.0 4.0 6.0 8.0 10.0 12.0 61.5 62.0 62.5 63.0 63.5 64.0 64.5 65.0 65.5 66.0 66.5 Civilian Labor Force Participation Rate Civilian Unemployment Rate LaborForceParticipationRate(%) CivilianUnemploymentRate(%) Source: U.S. Department of Labor: Bureau of Labor Statistics
  • 6. © 2013, ProsperÂź 40% 42% 44% 46% 48% 50% 52% 54% 56% 58% May-07 Sep-07 Jan-08 May-08 Sep-08 Jan-09 May-09 Sep-09 Jan-10 May-10 Sep-10 Jan-11 May-11 Sep-11 Jan-12 May-12 Sep-12 Jan-13 May-13 All/Most of the Time Sometimes/Never strategy Source: Monthly Consumer Survey how often do you feel that there is "too much month at the end of your paycheck"? {adults 18+} “too much month” consumers seem a bit more comfortable in their ability to meet monthly spending demands compared to the Great Recession and years following Great Recession Debt Ceiling Crisis however among those 25 to 34, this gap is relatively non-existent, with the challenges of child rearing, mortgages, student loan debt, etc. evident among this group
  • 7. © 2013, ProsperÂź strategy Source: Monthly Consumer Survey feeling “Worse Off” financially compared to a year ago {adults 18+} feeling “worse off” financially while 25-34 years are the most likely to feel a financial pinch from month-to-month, the other age groups aren’t immune to monetary struggles 0% 5% 10% 15% 20% 25% 30% 35% Adults 18+ 18-24 25-34 35-44 45-54 55-64 65+ about third of those 45+ are feeling “worse off” financially compared to a year ago, perhaps revealing pressures of paying down mortgages, college tuition, student loans, AND preparing for retirement 
what about saving?
  • 8. © 2013, ProsperÂź strategy Source: U.S. Department of Commerce: Bureau of Economic Analysis/FRED U.S. personal saving rate 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 May-07 Sep-07 Jan-08 May-08 Sep-08 Jan-09 May-09 Sep-09 Jan-10 May-10 Sep-10 Jan-11 May-11 Sep-11 Jan-12 May-12 Sep-12 Jan-13 Percent spending at the expense of saving the US personal saving rate remains at lows not seen since just before the Great Recession
  • 9. © 2013, ProsperÂź strategy how much of your annual income do you estimate you will save this year? [adults 18+] spending at the expense of saving the US personal saving rate remains at lows not seen since just before the Great Recession Source: Monthly Consumer Survey 0% 1 to 10% 11 to 20% 21 to 50% More than 50% savings plans nearly half of consumers plan to save just 1% to 10% of their income this year 22.7% anticipates saving 0% - though an improvement over a year ago (25.1%) younger consumers maintain the most aggressive savings outlooks learned a lesson?
  • 10. © 2013, ProsperÂź discovery happiness score [by generation, indexed to adults 18] members of the Silent generation identified as happiest in America, followed by Boomers, Gen X, and Millennials as the number of candles on birthday cakes increase, so does happiness? for more
 visit ProsperDiscovery.comSource: American Pulseℱ 90 95 100 105 110 115 Millennials Gen X Boomers Silent overall happiness increases with age other findings: Boomers tend to be happier with their love lives versus other generations Millennials are happier with their work lives / government compared to older generations Key: Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)
  • 11. © 2013, ProsperÂź thanks visit ______________________to access: Consumer Snapshot InsightCenterℱ PowerPoint Slides 
and more Prosper Insights & Analyticsℱ 400 W Wilson Bridge Rd, Ste 200 Worthington, OH 43085 info@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source