2. NEEDS FOR A BRIGHT FUTURE
Becoming a Proactive Profession vs. Reactive
(Late to the Table)
But at the same time...
Looking Long Term vs. Jumping on the Latest
Trend
3. NEEDS FOR A BRIGHT FUTURE
Privacy in Libraries, Transparency
Disparity of Knowledge and Continuing
Education
Open Web Collection Development: Making the
Most of the Open Web
4. NEEDS FOR A BRIGHT FUTURE
Dealing With Competition (or Whatever You
Want to Call It)
Marketing: People Can't Use What They Don't
Know About
Marketing Ourselves as a Way to Market Our
Libraries (The Personal Touch)
5. NEEDS FOR A BRIGHT FUTURE
Learning From Google When it Comes to
Marketing (Word of Mouth)
We All Must Work Together, Users Don't Make
Distinctions
Our Skills and Abilities Might Be More
Important Now Than Ever Before