This little tale describes how Social Media Marketing can help businesses grow (or get more dollar dollar bills), using a case study to show the 5 main benefits of SMM for businesses.
5. I Invited you guys down here today so I could tell you about how your business could benefit by using Social Media Marketing Yeah cool, feed us some info
6. So what we do is provide social media marketing services for businesses we can take full control of your social media marketing; we’ll develop strategy, create content, and monitor your social media accounts for you
7. Yeah, I don’t get how doing tweets or facebook posts does much, what will we get out of it? That’s cool. So how’s your fancy social media marketing service going to help our business? I get that. A lot of people don’t understand how it can help. Well, Social Media offers a bunch of benefits for businesses; but you guys are most interested in how it effects bottom line right?
8. That’s for sure; at the end of the day it’s all about Dollar DollarBills! Sure is! Right, I’m gonna get my main man Joe to tell you a little story which will explain how Social Media Marketing can benefit your business, and translate to more Dollar Dollar Bills!!
11. I’m gonna tell you guys a story about one of our clients; Clint, founder of Clint’s Crazy Clock’s and how we helped him use Social Media Marketing to help his business sky rocket
13. Clint’s Crazy Clocks sell custom made clocks online. Before they started using Social Media Marketing, they were doing okay, as people really liked their clocks. But not many people knew about them
14. So they came and saw us, and we setup a cool facebook page and twitter account for them, and started posting content for them e.g. tweets on their twitter account and posts on their facebook page When we posted content, we made sure it was stuff that was relevant to their target audience e.g. how to keep your clock tickin’, cool clock designs etc
15. We also used twitter and facebook to run competitions and talk to their customers, so we built relationships with them Doing these things led to five key benefits for Clint’s..
16. Number One: It built Brand Awareness with their target audience
17. All of a sudden, Clint’s fans and customers could share Clint’s content with their friends..
20. and all these new people that now knew about Clint’s were potential customers! You can see how this quickly equates to extra $$
21. Number Two: Better Public Relations. Social Media provides a great way for us to listen to what people are saying about Clint’s, and then respond as necessary It’s a great way to head off potentially negative situations, for example one of Clint’s customers tweeted that their clock broke down the first time they used it. We saw this and then provided a free clock straight away, which resulted in them tweeting how fast and friendly Clint’s were with the replacement!
22. Number Three: Strengthened Customer Loyalty. Because we’re always monitoring and engaging with Clint’s customers over social media, they see Clint’s as one of their friends, not a business trying to sell them stuff
23. Yeah I discovered Clint’s when I saw one of my friends ‘like’ them in my facebook news feed, wasn’t long before I’d bought a clock off them! I love the stuff they post up on Twitter and Facebook too, they make me laugh AND they teach me about clocks! Haley Customer of Clint’s Crazy Clocks
24. Number Four: Improved SEO (search engine optimisation). Now you guys know how important it is to get good search engine rankings right?
26. Well the top search engines like Google are now using Facebook and Twitter as part of their ranking system, so promoting your business across these mediums is a great way to make your search rankings pop!
28. Okay now last but not least Number Five: Listen and Learn. People love expressing their opinions online, so it’s a great place to get info on how to tweak your product or service so it will be more popular For example, by doing a survey on facebook asking fans what new features they’d like on Clint’s clock, we found a lot of their target audience wanted water proof clocks. Now the ‘aqua man’ clock is one of their best sellers!
29. Isn’t Social Media Marketing Awesome?!? I wish I could do it all day... …Okay thanks Joe that’s enough
30. Sorry about Joe guys, he get’s a bit carried away So I trust you have a pretty good idea now how Social Media Marketing can help you out?
31. Yeah that sounds rad! It sounds like Social Media Marketing could really help our business mmhm Yeah man! Sign us up!
32. Sweet! You guys are gonna love what Social Media Marketing does for your business!!
33. Want your business to boom like mine, so you can sit on tall buildings and sip lemonade with contemporary art in the background? Visit: www.propagandahouse.com.au/smm