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BBA review of basic terms , important for VIVA
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8. Fayol's Principles of Management
Unity of Command
- One Boss, One
Employee
Unity of Direction
- One head for One plan ,
or One plan for one group
having similar objectives.
14. To multiply gains and losses.
Borrowing money, buying fixed assets
and using derivatives.
15. Zero Based Budgeting means to
divide organizations programs into
small packages
Adding each package value
From ground zero
16. Is the act of raising money for company activities by selling
common or preferred share.
17. The Security Market Line is a
graphical representation of the
Capital Asset Pricing Model and it
plots levels of risk against the
expected return of the entire market at
a given point in time.
Security Market
Line
30. Topic: Economics.
Inflation, Deflation, Hyperinflation.
Expansionary fiscal policy
vs. Contractionary fiscal policy
Aggregate Demand and Supply
Equilibrium in AD and AS
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31. Inflation, Deflation,
Hyperinflation
Inflation :
an increase in the overall price level.
Deflation :
a decrease in the overall price level.
Hyperinflation:
is a period of very rapid increases in the
overall price level.
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32. Expansionary fiscal policy vs. Contractionary fiscal policy
Government spending Taxation
At Deflation
Attempt to increase the money
available in the economy.
Reduce unemployment .
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33. Question
In which situation Government will
take expansionary fiscal policy?
01. Inflation.
02. Deflation.
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34. Aggregate Demand and Supply
Total amount.
A given price level.
A given time period.
Relationship.
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35. Equilibrium in AD and AS( AD=AS)
Price Level
AS
EP
Equilibrium Point
AD
o
EO
Output Level
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37. Profit Planning
Profit planning is the process of developing a plan of operation
that makes it possible to determine how to arrange the
operational budget so that the maximum amount of profit can
be generated
39. Credit Rating
A credit rating evaluates the credit worthiness of a debtor especially
a business or a government. It is an evaluation made by a credit
rating agency of the debtor's ability to pay back the debt and the
likelihood of default.
48. 1. The Importance of Mental and Physical Health
Vision, Mission, Strategy, and Tactics
Wealth Creation, Risk, and Uncertainty
. Public Relations, Media, and Communications
5. The Laws of Supply and Demand
Marketing. Putting Yourself in the Customer's Shoes
Don't Compete, Create a Competitive Advantage
Leadership and giving back
9. Financial literacy
10.Think globally
50. System of partnership and alliances
For sourcing , augmenting and delivering firms offerings
What the buyer gets
What the seller gets
Linked value creating activities
Performed to design, produce, market, deliver and support its product
51. The task of hiring, training and motivating
To serve the customers well
Decision to become a regular user of a product
Consumers start thinking less favorably about the product
53. In the conclusion, it is very important to
inform you that if you want to be a
successful marketing manager you must
develop specific marketing strategies and
plans and you must capture marketing
insight , you must connect with
customers, you have to build strong
brands, shape the market offerings,
deliver and communicate value and you
ought to create long term growth.
54. Our Special Thanks to
Mr. Md Mosharrof Hossain
Chairman & Professor
Dept. of Management
studies
Jagannath University