Some highlights of my Event & Tour Management work.

1. 13 Years event marketing experience.
9 Years event, market & tour
management experience.
Event Coordinating - from permits
and negotiating to client relations.
Recruiting, training, booking event
staff – large & small.
Event Host / MC.
Effective in any setting and situation.
Solution oriented and results driven.
Safe and experienced driver of
dozens of promotional vehicles from
hitches to 29’ RV’s.
In love with event marketing!
RASHEED ABDELLAH
267.973.9352
storytellers2007@gmail.com
_______________________________________
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2. T-MOBILE MOBILE
MAKEOVER TOUR
 5 month tour of high profile
indoor/outdoor events –
Philadelphia, PA, NJ & DE.
Collect lead generation,
create sales opportunities.
 Responsible for all aspects
of 10’x20’ footprint, 10 – 16
event & sales staff, and 3
branded vehicles. Event
reporting & photos, and
premium inventory.
 Set up & breakdown.
Coordinate placement with
venues like malls, festivals,
amusement parks, and
guerilla events.
 Sales rose over 20% due to
our efforts. Client extended
program two times based on
results.

3. T-Mobile
TKO Tour
 Use Billshrink.com to
compare cell phone
rates & drive sales.
 10’x10’ footprint set up
in high traffic locations
near retail centers –
malls, movies, etc.
 PR Stunt: Street Mob
featuring 20 “boxers-in-
training”
chanting, advertising
celebrity signing event
the next day.
 Celebrity Event:
secured former
Heavyweight
Champ, Joe Frasier for
2 hour autograph
signing.

4. M&M’S ICE
CREAM TREATS
TOUR
 23 consecutive day
guerilla consumer
product sampling tour.
 Give away over 4000
samples daily along
with premiums.
 Determine best high-
traffic locations for a
variety of target
demographics.
 Promotional Vehicle:
1970’s ice cream truck,
Ice cream cart, and 15-
passenger van.

5. CADILLAC CTS
2008 RIDE & DRIVE
 4 month tour. Identify and
coordinate opportunities for
“ride & drive” events.
Create highly targeted
lifestyle events in
Philadelphia Area.
 Provide quality consumer
interaction, display CTS’s
all new features, lead
generation using data
collection devices. Two
2008 CTS’s.
 Devised and presented
event strategy directly to
Account Mngr, GM
Marketing Dir & GM
Regional Sales Mngr.
 Set up/break down,
maintain events budget,
purchase premiums, event
reporting.

6. STATEFARM/
MLB
OPENING DAY
One-day promotional
event for Major League
Baseball opening day.
 15 person staff
distributing tons of
branded premiums to
tailgaters and stadium
guests.
 Recruited and trained
all staff, developed and
oversaw guerilla
strategy.
 Pick up and
management of event
premiums.

7. SUBARU
TRIBECA 2008
TOUR
 Promote the new Tribeca in
targeted high-traffic areas -
malls and indoor/outdoor
lifestyle events.
 Offered critical market-
specific insight when devising
events calendar & staffed
guerilla events.
 Philadelphia, Delaware &
West Virginia.
 Display vehicle’s updated
features, provide meaningful
product experience, manage
premiums, and collect lead
generation.
 Awarded only bonus
nationwide for outstanding
work in my markets.

8.  2011-2012, METROPCS – Philadelphia Market Specialist
 2010, SUZUKI KISASHI – Market Manager
 2009, T-MOBILE MOBILE MAKEOVER TOUR - Tour Manager
 2009, T-MOBILE TKO CHALLENGE - Market Manager
 2008, QUINTO-PA LOTTERY - Tour Manager
 2008, M&M’s ICE CREAM TREATS – Market Manager
 2008, SILK SOY MILK - Market Manager *2 consecutive years
 2007, CADILLAC CTS 2008 - Market Manager
 2007, SUBURU TRIBECA 2008 - Market Manager *Awarded Best-in-Nation
 2007, NESTLE/JUICY JUICE HARVEST SURPRISE - Market Manager
 2006, TD BANKNORTH (PHASE 2 & 3) Tour Manager
 2006, FUZE BEVERAGES - Tour Manager/Event Coordinator
 2005, WAWA CUP CREW - Tour Manager
 2005, BURGER KING - Market Manager
 2004, SIERRA MIST SODA (PEPSI) - Market Manager
 2004, AXE BODY SPRAY - Market Manager

9. Experiential, Lifestyle, Nightlife, & Guerilla Event/Market/Tour Management
Event Planning & Coordinating, Event & Brand Promotion
Effective Demographic Targeting, Location Scouting & Production
Staff Recruitment, Training, Booking, & Management
Promotional Vehicles
Seasoned Event Host & MC
Insightful Event Reporting, Photo/Video Documentation, Inventory & Budgets
Proficient in MS Suite

10. Sue Durfee, Senior Account Manager
M2W,Inc. Marketing
sue@m2winc.com
952.484.7851
Corey Spoden, Senior Account Manger
Street Factory Media
cspoden@streetfactorymedia.com
952.292.2372
Sharon Tice, Owner
Sponsor Philly Events
sharontice@sponsorphillyevents.com
267.679.4547

11. RASHEED ABDELLAH
267.973.9352
storytellers2007@gmail.com