Kompendium RASSEPFERD (E)

PROmediaCARD Schweiz AG • Seestrasse 93 • CH-6052 Hergiswil (NW)

Directory

Directory .................................................................2
Media Package .........................................................3
Informations ............................................................5
Horses are a highly topical subject ............................6
Targetgroup .............................................................7
Swiss figures ............................................................8
German figures ........................................................9
Austrian figures ......................................................10
Who is behind it? ...................................................11
Distribution channels ..............................................12
Time schedule........................................................13
Synopsis ................................................................14
Investment ............................................................16
Avertising / Sponsoring ...........................................20
TOP-Sponsoring .....................................................22
Contact .................................................................27

PROmediaCARD Schweiz AG • info@pmcc.ch Partner of: 2

Media Package

• New, attractive media package consisting of a book and
a DVD
• Fascinating and first-class made compendium around the
subject horses
• Contends of DVD: riveting, informative shorts and por-
traits of about 289 breeds of horses from all around the
world
• Contends of book: outstandingly edited and wonderfully
illustrated special topics around horses
• Additional: Limited illustrated book (about 1500 copies)
by the world famous and renowned photographer Gab-
riele Boiselle as documentary of production proceedings
• The well-known artist Heike Freukes could be won to
paint 12 of the most important breeds of horses in oil.
The originals will be shown at several live shows, at which
the artist will be present.
• Part of the very successful PMC/PROMediaCARD Media
series and successing edition of the very successful com-
pendium Rassehund „RASSEHUND“


Media Package

• The DVD Package
• 4 DVDs in a noble box with the most important appr. 289
breeds of horses from all around the world

• Appealing shorts of every breed of 3 to 5 minutes length

• The horses are very lavishly filmed in natural surroundings
and their ancestral homelands

• All disciplines of equitation, e.g. Military, Vaulting or Dressage
• The book
• Very interesting knowledge transfer for long-time horse ow-
ners as much as for beginners

• Reference book containing the following topics (digest):

• Man and horse • ABC of purebreds
• Equine choice • Equine nutrition
• Equine care • Animal communication
• Diseases and healing • Horse shoeing
• Insurances • Training and Dressage
• Breeding and addresses • Glossary

• Updates
• Every two years the complete edition is revised and updated


Informations

• 4 DVDs with appr. 90 mins. feature length each (total
appr. 6 hours)

• Including hardcover-booklet (180 pages)

• Released in five languages (Ger/F/I/E/ES)

• First edition: 300.000 copies

• Highly valuable design
Elaborated design of DVDs in Steelbox, together
with book in velvet slipcase with horseshoe-shaped
stamping

• Additional CD-Card containing special documenta-
tions on major breeds, such as Andalusian Horse,
Arabian Horse and Lusitano, each filmlet of about
20 Minutes especially for highly interested persons
(75.000 copies edited)


Horses are a
highly topical subject

• Horses are the most beautiful animals which have
always been fascinating people

• Horses are beneficial animals (alt. companion ani-
mals – Nutztiere), accompanying people for centuries

• Horses are highly absorbing and equine events gain
increasing appreciation

• Horses themselves and all themes around them are
of major cultural and traditional merit

• Horse loving people turn out to be a considerable
target group


Targetgroup

The media package “Rassepferd” is designed for a signi-
ficantly interesting target group

• Horsemen • Equestrian sportswomen
• Breeder • Equestrian sportsmen
• Equestrian sports clubs • Studowners
• Young women/ women • Children / Youths
• Pupils / students • etc.

At these location the media package can be distributed
directly to the target groups

• Riding stables • Pferdesportzentren
• Horse boarding • Horse riding centres
• Racecourses • Equestrian events
• Equestrian sports clubs • Sports hotel
• Horse articles spec. trade• Bookshop
• Schools • Veterinarians
• Equestrian sports centers • Veterinary hospitals


Swiss figures

• Stock of horses, ponies and donkeys mounted up to
85.000 animals

• 63.000 horse owners

• 213.000 people spend their leisure time with horses

• 72.000 people intensely involved in equestrian sports

• Equestrian sports ranks in 17th place of the most po-
pular sports in Switzerland

• Average age is 34 years, 74% female riders

• 18.000 locations for equestrian activities

• 2.000 riding arenas (halls), 11 race courses with 400
races p.a.

• Turnover horse industry rnd. 1,58 bn swiss francs p.a.
Source: Report workgroup equinebranch 2007


German figures

• 1,24 m. people are involved in equestrian sports re-
gularly
• 8,74 m. people are interested in equestrian sports
• Over a million horses and ponies (stock has mounted)
• 70 % female riders
• Third most popular sport among women (aged 19 to 26)

• Fourth most popular sport among women (aged 15 to 18)
• More than 50% are aged under 26
• 3.700 tournaments annually
• 300.000 full time jobs
• Turnover over 2,3 bn. Euro
• 1.300 publications all around horses
• 60 professional journals and magazines
• Over 265 hours of equestrian broadcasts transmitted
• 9.500 Euro p.a. revenue per horse
Source: German Horsemen Assosiation


Austrian figures

• Stock of horses over 100.000 animals, tends to in-
crease

• 85 % female riders

• Female average age 28 years

• About 15.000 full time jobs

• Turnover over 1,2 bn. Euro

• 75 % of riders are owners as well

• “Pferderevue” is the most-used information source,
followed by the FENA-website

Source:

Plattform PferdAustria: “The economic significance of horses in Austria”,

FENA (Federal Association of Riding and Driving in Austria)


Who is behind it?
• PROmediaCARD Schweiz AG
Producing numerous successful multimedia- and
promotion productions
EU-wide, national and international sales locations
and partnerships provide a well established distri-
bution network
• References
The “Rassehund” Compendium, JU-Air, cities of Zurich, Ber-
lin, Stockholm and Paris, Thailand, DaimlerChrysler, Jaguar,
Casio, Diesel Jeans, etc.

• Text
Text contributions of renowned authors as Alfons
Dietz (Spanish Riding School)
• Filming
Swiss Television SF, German Television ZDF, Spanish Televi-
sion, BBC London

• Partners
Swiss Television’s production company TPC, fototeam Gab-
riele Boiselle, Speyer (D)


Distribution channels

• Distribution through bookstores

• Distribution via amazon

• Distribution via TV-portals

• Own national and international distribution channels

• Teaching aids in schools and training posts

• Distibution through established distribution partners
and international co-operation associates

• Direct marketing via horse sites, various contact
points and via several associations

• „Tailored” editing of target groups

• First edition of 300.000 copies shall be sold out quickly


Time schedule

March 2010

Film production will start

November 2012

Launching events

• Salzburg November 25th and 26th 2012

• Avenche (no date fixed yet)

• Munich or Dresden (no date fixed yet)

December 2012

Launching to market


Synopsis

• Very attractive and really unique media package
“Rassepferde”

• Highly interesting selling market in the field of equest-
rian activities

• Clearly tangible and easy-to-edit “tailored” target-
group of horse users

• Emotionally and positively charged topic

• Target groups have style and are settled rather in the
upper class

• The PROmediaCARD Schweiz AG is successful and
greatly experienced in launching this kind of project

These conditions are due to the success for all partici-
pants of the media package “Rassepferde”


Investment

• Production’s financing

Investors € 300‘000.-
Sponsors € 200‘000.-
Advertising funds € 500‘000.-
Placement PMC € 500‘000.-
----------------------------------------------
Budget in total € 1‘500‘000.-
=======================
• Actual level of financing 15 %
• Sales revenues
300‘000 packages „Rassepferd“ (retail price: € 82,00)

Turnover € 24‘700‘000.-
75‘000 CD Cards (retail price: € 16,00)

Turnover € 1‘200‘000.-
=======================
• Total turnover € 25‘900‘000.-

All prices are net prices, EXW, excluding VAT


Investment

Remarkable capital assets

• Financial package I

Your input € 50 - 100‘000.-

Maturity 18 months
Interest rate 4,5 %
Interest payment date every 6 months

• Financial package II

Your input € 50 - 100‘000.-

Maturity 30 months
Interest rate 5,5 %
Interest payment date every 6 months

It is possible to enter several financial packages


PROmediaCARD Schweiz AG • Seestrasse 93 • CH-6052 Hergiswil (NW) • Telefon 0041 41 342 22 42 • Fax 0041 41 342 22 43 • Email info@pmcc.ch • www.pmcc.ch

Avertising / Sponsoring

Outstanding advertising-/ sponsoring platform

• The media package “Rassepferd” is offering out-
standing sponsoring and advertising possibilities
• You achieve well-funded and ambitious custo-
mers
mers
mers Communication via the media package
“Rassepferd” is abidingly present and therefore
long-term effective (book/DVDs will be browsed
over and over again)

Arranged TV broadcasts

• ZDF 12-divider
• SAT 1 24-dividerr
• TVE (Spanish TV) 30-divider
• Servus TV live show
• SF Spezialsendung documentation


Advertising / Sponsoring

Advertising / Sponsorensegment (example):

• Drawing vehicles
• Horse trailer
• Watch industry
• Stud owner
• Riding sites
• Equestrian equipment
• Special riding facilities
• Horse shoeing
• Equestrian equipment
Saddle manufacturing
Helmet manufacturing
Riding boots manufacturing

• Hotels for riding holidays/ riding regions
• Breeders in different countries


TOP-Sponsoring
Offer #1: Product placement
• Your products will be integrated in the sequences of a particu-
lar film for a length of 360 seconds
• Your product will be favourably presented in its entire possibi-
lities of usage in several films
• Exclusive product placement is reserved to 3 special partners
• A commercial, taken from the entire film footage, will be at
your disposal for company advertising
• You may present your company and products in an extra film
of 12 Minutes at the most on one of the DVDs
• Your commercial will be placed and displayed on our Home-
page within downloads, selected at random

Summary of your yields
• 360 secs of product placement in various racial films
• Favourable presentation of your products in its usage in its
natural surroundings
• Up to 12 mins company-/ product presentation on one of the
DVDs
• Commercial placed at your disposal
• If possible, integration in TV broadcasts and live acts during
the launching events (November 2012)

Your investment per Product Placement: € 150.000,--


TOP-Sponsoring

Offer #2: Presenting Sponsor
• Logo of sponsoring company on DVD 1
Presenting Sponsor announcement (image/sound) on DVD 1
Commercial of sponsor 20 secs on DVD 1

For all Presenting Sponsors additional

Trade fair stand and presentation at launching events in
November 2012

Logo on the new TV-platform integrated for download.
Selected at random the commercial will be shown

Your investment per Presenting Sponsor: € 35.000,--


TOP-Sponsoring

Offer #3: Presence of sponsorlogo

• Presence of logo 1 – investment € 15.000,--
Logo of the sponsoring company on book cover,
monochrome (white), size 10 x 10 mm

• Presence of logo 2 - investment € 25.000,--
Advertisement on separate inlay in package
box with directory, navigation menu and ex-
planations, four-color, size 12 x 16,5 cm

• Presence of logo 3 – investment € 30.000,--
Presentation as booksign, four-color,
size 6 x 15 cm

For all Presenting Sponsors additional: Trade fair stand and pre-
sentation at launching events in November 2012


TOP-Sponsoring

Offer #4: Presence via advertising

• Choice #1 investment - € 25.000,--
Advertisement on separate inlay in package box with
directory, navigation menu and explanations, four-co-
lor, size 12 x 16,5 cm

Presentation as booksign,
four-color, size 6 x 15 cm

Ad on left inner side of DVD-Box,
four-color, size 12 x 16,5 cm

Ad on right inner side of DVD-Box,
four-color, size 12 x 16,5 cm

For all advertising partners additional: Trade fair stand and pre-
sentation at launching events in November 2012


Contact

PROmediaCARD Schweiz AG
Martin Gerster, CEO
Seestrasse 93
CH-6052 Hergiswil (NW)
T +41 41 342 22 42 • F +41 41 342 22 43 • info@pmcc.ch

Imagery by
courtesy of

Archiv Boiselle GmbH
Gabriele Boiselle
Armbruststr. 11
D-67346 Speyer
T +49 6232 1007624 • F +49 6232 1007629 • archiv.boiselle@editionboiselle.de

Copyright © ARCHIV BOISELLE
All rights for imagery of this brochure reserved.
For imagery of Archiv Boiselle: Any use of pictures and ideas is only permitted with explicit writ-
ten authorization of Archiv Boiselle.


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