Use of hinglish to enhance brand equity

Enhancing Brand Equity Role of language in enhancing brand equity -an Indian Context www.profmanishparihar.blogspot.com

the language you speak can change the fortunes of your brand

Hinglish ! Language of ‘Youngistan’

How? Take a look at Bollywood..

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Latest Bollywood Update: Branding RA.One* SRK’s RA.One inks brand tie-ups worth Rs. 520 million ! *Source: www.profmanishparihar.blogspot.com

SRK made AKON sing in Hinglish..! Wanna be my Chamak Challo..?!!

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Extending the PLC ,[object Object],[object Object],[object Object]

First ever Bolly-movie to exploit Social Media Marketing in a big way..

Sharing capabilities on social media….

So whats the verdict? ,[object Object],Sources: http://businesstoday.intoday.in/story/ra-one-marketing-promotion http://shahrukhkhanz.blogspot.com/ http://www.raonemovie.com/ www.youtube.com/ra.one

On the other hand…. ,[object Object],[object Object]

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So coming back , Hinglish rocks..! ,[object Object],[object Object]

Lets see some corporate examples…

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Brands that adjusted, stayed; others vanished. ,[object Object],[object Object]

Use of hinglish to enhance brand equity

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Use of hinglish to enhance brand equity