This powerpoint presentation is for students of entrepreneurship elective at the Ateneo Graduate School of Business, a leading school for MBA education in the Philippines. It is more effective to teach this subject if the mentor is a practitioner; the presenter happens to be one. Thus, to paraphrase St. Francis de Assisi ".. preach the gospel... if possible with words."Thus I present this ppt, so that later on I may use words later on...